Market analysis and problem faced by the wild pomegranate growers in Himachal Pradesh, India

Wild pomegranate is one of the important cash crop tree species of the mid-hill zone of western Himalayan region. A multistage random sampling technique was used for the selection of the respondents. The analysis was based on data based on survey of 50 farm households. Highest efficiency of channel-A was observed (271.73) but the volume transacted was very less (5 %) and high quality produce was traded through this channel.