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Marketing nghiên cứu thị trường phần 8

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Tham khảo tài liệu 'marketing nghiên cứu thị trường phần 8', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả

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Nội dung Text: Marketing nghiên cứu thị trường phần 8

  1. The Marketing Research Process Sampling Techniques Sampling Probability Sample Probability sample where researchers Simple Random Simple randomly choose Sample Sample areas of geographic clusters before Stratified Sample random cluster selection selection Cluster Sample
  2. The Marketing Research Process Sampling Techniques Sampling Nonprobability Sample Arbitrary sampling technique where respondents have an unknown or zero chance of being chosen for the sample sample
  3. The Marketing Research Process Sampling Techniques Sampling Nonprobability Sample Nonprobability sample where researches choose Convenience Sample respondents based on ease of availability of respondents respondents
  4. The Marketing Research Process Sampling Techniques Sampling Nonprobability Sample Nonprobability sample where researchers Convenience Sample conveniently match characteristics in the population with quotas population Quota Sample
  5. The Marketing Research Process Sampling Techniques Sampling Nonprobability Sample Nonprobability Convenience Sample sample based on arbitrary judgments by the researcher by Quota Sample Judgement Sample
  6. The Marketing Research Process The Define the problem Define Research design Research Feedback Data collection Data Analysis, interpretation and presentation and
  7. The Marketing Research Process Analysis, Interpretation, and Presentation Analysis, Must present findings in clear, understandable manner understandable Communicate properly with audience audience
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