Master Thesis in Economics: The Critical Success Factors in the Global Consumer Microprocessor Market: The Case of Intel vs. AMD examined

The researcher defines success with reference to the semi‐conductor industry as the positive progress made by a company in creating sustainable competitive advantage even if immediate profits are not realized. Critical success can then be defined as the factors of success that a company should prioritize in order to proceed in a constructive direction. With the critical success factors defined, the researcher determined that a mixed‐method survey instrument would be used encompassing both qualitative and quantitative questions. The survey was constructed using the conclusions from the literature review and various polls in order for the most accurate survey instrument possible to be constructed. This survey was created online and received a total of 362 responses with 250 respondents making it to the end of the survey. The survey data was then analyzed whereby congruent responses were mapped onto a pie chart in order to illustrate the most significant factors with regards to the consumer microprocessor industry. To consult more Economic essay sample, please see at: Bộ Luận Văn Thạc Sĩ Kinh tế.