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The role of supply chain management in service and satisfaction to loyalty in transportation business

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The purpose of study "The role of supply chain management in service and satisfaction to loyalty in transportation business" is to analyze the effects of supply chain on service scape and customer satisfaction to loyalty in transportation business. This study also analyze the role of satisfaction as mediating variable in the relationship between service scape and customer loyalty in supply chain process.

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Nội dung Text: The role of supply chain management in service and satisfaction to loyalty in transportation business

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