Uncertainty avoidance and digital divide among sales agents of international insurance firms in Hanoi

This research presents an exploratory investigation of sales agents of international insurance firms in Hanoi, aiming to understand the connection between the Uncertainty Avoidance (UA), as discussed by Hofstede (2024), and the digital divide identified by Jan van Dijk (2020). The survey using Google Form was administered to 246 Vietnamese sales agents to collect data for SPSS analysis. The AMOS path diagram was then employed to test the hypotheses based on the conceptual model. The findings indicate that Uncertainty Avoidance negatively impacts the digital divide.