Behavioral intention

The study was conducted to analyze the factors affecting the use of pig wastewater for crop cultivation in Hanoi city. Through the application of the Theory of Planned Behavior to develop the theoretical framework and structural equation modeling, the study showed that the behavior intention influenced the recycling behavior.

11p vibecca 01-10-2024 3 1   Download

The traditional way of working is predicted to be replaced by the digitization of the working environment to promote employee flexibility without affecting productivity, as a digital workplace is the ideal environment to incubate productive and successful employees. This paper aims to examine the linkages between job autonomy, job relatedness and employees’ intention to support digital transformation in the workplace.

15p viormkorn 27-09-2024 2 2   Download

The purpose of this study is to examine the effects of store environment on customer perception of store, service quality and food quality, and their influences on customer behavioral intentions in dining service. This study extend the existing literatures by developing a model that accounts for the influences of three restaurant’s store environment factors on customer’s perceptions, including perception of store, food quality and customer service quality and their effects on customer’s behavioral intention.

22p toduongg 24-08-2024 1 0   Download

This study was conducted right in the social distancing period in Danang City, from August 20th to September 15th, 2020. By developing a conceptual framework integrating predicting intentions models TAM, TRA, TPB with VAB model (Homer and Kahle, 1988), and theory of Perceived Risk, this study recognizes an ongoing trend in online food purchasing of Vietnam consumers during- and post-Covid 19. The findings show that there was a significant change in online food purchasing behaviors since the social distancing period.

18p toduongg 24-08-2024 1 0   Download

The model of this research was based on the moderated mediation model of the prior research “Understanding the relationship between online self-image expression and purchase intention in SNS games: A moderated mediation investigation” (Hao Chen & Haitao Chen, 2020). Nevertheless, several variables of the model in this paper have been modified in order to be consistent with the recent study. To test this model, quantitative research and qualitative research were carried out.

14p toduongg 24-08-2024 3 0   Download

Momo and Moca e-wallets are considered to be the two most commonly used in big cities in Vietnam. Six factors that affect users' behavior of using e-wallets: Security and Privacy, Performance Expectancy, Ease of Use, Social Influence, Behavioral Intention, Experience. Comparative study of Performance Expectancy factors affecting the behavior of using Momo and Moca e-wallets. The degree of influence on the behavior of using Momo and Moca e-wallets is different. The research results will be useful for administrators to increase the use of e-wallets soon.

16p toduongg 24-08-2024 1 0   Download

This study employs a structural equation model to investigate the behavior of slow tourism and examine the impact of existential authenticity and object-based authenticity on slow behavior intention. Data was collected from 518 tourists who had visited Thua Thien Hue at least once. The findings reveal that both object-based authenticity and existential authenticity indirectly impact intention through personal factors.

16p toduongg 24-08-2024 2 1   Download

This study aims to investigate factors affecting purchase intention towards beverages with environmentally friendly packaging. Data were collected using a survey with 155 consumers in Hue city, Vietnam. The findings reveal that various factors play a significant role in shaping purchase intention towards beverages with environmentally friendly packaging. These factors include environmental consciousness, perceived selfimage, perceived behavioral control, and attitude towards purchasing behavior.

18p toduongg 24-08-2024 1 1   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

This study begins with the desire to better understand the construction of university reputation. The framework of university reputation and student behavioral intention is formed by the relationship between student trust, student identity, and student commitment. Vietnam's higher education sector plays an essential role in education; this sector has been encountering various problems, and university reputation is a key pillar in educational management theory.

201p nguathienthan10 23-02-2021 18 3   Download

This study limits research on the university reputation and its related factors to the perceptions of university graduates in Vietnam. The components considered in the model include social contributions, leadership, environments, student guidance, funding, research and development, student trust, student identity, student commitment, university reputation and behavioral intention of learners.

27p nguathienthan10 23-02-2021 39 3   Download

Nghiên cứu này phân tích các yếu tố ảnh hưởng đến ý định hành vi và quyết định theo học tại Khoa Các khoa học liên ngành - Đại học Quốc gia Hà Nội (ĐHQGHN). Dựa trên kết quả khảo sát 243 học viên đang theo học các chương trình tại Khoa, nghiên cứu cho thấy “Nhận thức kiểm soát hành vi” có ảnh hưởng mạnh nhất đến “Ý định hành vi” của người học.

13p larachdumlanat129 14-01-2021 36 3   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 32 4   Download

This study theoretically developed and tested factors that affect green food consumption intention and behavior of consumers in Hanoi, namely Attitude towards the environment, Attitude towards green food consumption, Subjective norm of green consumption, Perceived consumer effectiveness and belief.

12p tamynhan6 14-09-2020 33 3   Download

This study fill the gaps in exploring individual differences to predict consumer behaviors in mobile commerce context (Ovčjak et al., 2015, Sanakulov and Karjaluoto, 2015, Zhang et al., 2012). Particularly, the relative role of CFC-Immediate and CFC-Future in relation with perceived risk and perceived security, to predict consumer continuance intention to use mobile commerce is investigated in the current study.

20p cothumenhmong6 17-07-2020 21 2   Download

Through the theoretical basis, the thesis identifies the factors affecting the decision to buy life insurance from the perspective of general buying behavior then has reference, adjustment and details of specific factors. in the field of life insurance in particular based on some recent case studies.

0p cothumenhmong6 17-07-2020 54 4   Download

The thesis aims to build a legal framework that affects the behavior of viewing ads on social networks in Vietnam, in which the focus is more focused and the conditions that help convert attitudes into intentions. Advertising on social networks.

0p quenchua 28-09-2019 34 5   Download

Research purposes: On the one hand, the research investigates the consumer behavior model, and the external and internal factors of the consumer’s “black box” that have impacts on the consumer’s behavioral intentions towards mobile services. On the other hand, based on theresults of the investigation of the Vietnamese consumer behaviors, the research provides an analysis of the orientation of the marketing mix employed by the Vietnamese mobile enterprises over the past time and proposes a new orientation to these enterprises for thecoming time.

0p luanan014 17-07-2014 86 12   Download