Behavioral intention

To achieve this objective, a survey was conducted among 1020 respondents with varying genders, and educational levels in Ho Chi Minh City. The collected data was analyzed sing SPSS and AMOS software, enabling the development of a structural model.

13p viinuzuka 28-02-2025 5 1   Download

This study combines the integrated model to test the mechanism effects while previous studies have mostly relied on only one of the research models, namely the Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), or Technology Acceptance Model (TAM).

13p viinuzuka 28-02-2025 5 1   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 34 4   Download

This study enhances understanding of influencer marketing for Generation Z individuals aspiring to become future influencers. Moreover, it is imperative for personnel inside agency firms to be abreast of the advancements in influencer marketing to come up with an effective marketing strategy.

11p viyamanaka 06-02-2025 3 2   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

The research aims to explore which factors will influence consumers’ intention to adopt e-wallet and the extent to which those will impact consumers’ behavior, then suggest some recommendations for improving e-wallet payment in Vinh Long province. In the current fierce competition, such information will be definitely valuable and useful for e-wallet service providers who are making every effort to expand the market and increase the number of e-wallet subscribers.

122p nkn8a8 19-07-2023 22 14   Download

This study begins with the desire to better understand the construction of university reputation. The framework of university reputation and student behavioral intention is formed by the relationship between student trust, student identity, and student commitment. Vietnam's higher education sector plays an essential role in education; this sector has been encountering various problems, and university reputation is a key pillar in educational management theory.

201p nguathienthan10 23-02-2021 21 4   Download

This study limits research on the university reputation and its related factors to the perceptions of university graduates in Vietnam. The components considered in the model include social contributions, leadership, environments, student guidance, funding, research and development, student trust, student identity, student commitment, university reputation and behavioral intention of learners.

27p nguathienthan10 23-02-2021 47 3   Download

This study fill the gaps in exploring individual differences to predict consumer behaviors in mobile commerce context (Ovčjak et al., 2015, Sanakulov and Karjaluoto, 2015, Zhang et al., 2012). Particularly, the relative role of CFC-Immediate and CFC-Future in relation with perceived risk and perceived security, to predict consumer continuance intention to use mobile commerce is investigated in the current study.

20p cothumenhmong6 17-07-2020 24 3   Download

Through the theoretical basis, the thesis identifies the factors affecting the decision to buy life insurance from the perspective of general buying behavior then has reference, adjustment and details of specific factors. in the field of life insurance in particular based on some recent case studies.

0p cothumenhmong6 17-07-2020 56 4   Download

The thesis aims to build a legal framework that affects the behavior of viewing ads on social networks in Vietnam, in which the focus is more focused and the conditions that help convert attitudes into intentions. Advertising on social networks.

0p quenchua 28-09-2019 42 5   Download

Research purposes: On the one hand, the research investigates the consumer behavior model, and the external and internal factors of the consumer’s “black box” that have impacts on the consumer’s behavioral intentions towards mobile services. On the other hand, based on theresults of the investigation of the Vietnamese consumer behaviors, the research provides an analysis of the orientation of the marketing mix employed by the Vietnamese mobile enterprises over the past time and proposes a new orientation to these enterprises for thecoming time.

0p luanan014 17-07-2014 89 13   Download