Brand association and customer loyalty

This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target participants, who reported their consumption experience with mobile telecom services.

15p viindra 06-09-2023 7 4   Download

Purpose – The purpose of this paper is to examine the relationship between two main dimensions, Brand Association and Customer Loyalty. Besides, the research is also conducted to test other relevant networks of Brand Awareness, Brand Equity and Customers’ Willing To Pay.

16p vijihyo2711 25-09-2021 15 1   Download

Following brand equity theories and customer based brand equity models, the paper proposes an analytical framework which adopts Aeker’s four components including brand awareness, brand associations, perceived quality and brand loyalty in order to enhance the value of brand equity for higher institutions in Vietnam.

12p tamynhan6 14-09-2020 16 1   Download

The purpose of this paper is to examine the relationship between two main dimensions, Brand Association and Customer Loyalty. Besides, the research is also conducted to test other relevant networks of Brand Awareness, Brand Equity and Customers’ Willing To Pay. A survey of which questionnaires using Likert Scale to online retailers’ customers in the North.

10p tozontozon 25-04-2020 18 1   Download

The study aims to develop a model for measuring and verifying the relationship between dimensions of brand equity and brand equity as a whole. The study uses quantitative methods to formally evaluate the scale and the impact of the factors on the customer-oriented brand equity of travel agencies in Hanoi. The samples were randomly selected from 215 questionnaires which were distributed and collected. The finding is that dimensions of brand value include brand awareness, brand association, perceived quality, brand loyalty, which have a strong impact on the brand equity of tour operator.

10p chauchaungayxua2 04-01-2020 24 0   Download

The findings conclude that there is no discriminable validity between brand awareness and brand association. Brand loyalty and brand awareness/association, brand loyalty and perceived quality were found to be positively correlated.

10p byphasse043256 12-01-2019 58 5   Download

Good customer experience is a business imperative to grow and sustain competitive differentiation in today’s market. If brands deliver the experiences customers want, customers will reciprocate with loyalty, advocacy, and repeat business resulting in long-lasting and profitable relationships. Customer experience is the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, channels, systems, or products.

0p doiroimavanchuadc 06-02-2013 54 5   Download