Brand loyalty

Part 2 of ebook "The power of customer misbehavior: Drive growth and innovation by learning from your customers" provides readers with contents including: Chapter 6 - Seeing and being seen; Chapter 7 - Getting it right; Chapter 8 - Getting it wrong; Chapter 9 - Conclusion;...

111p giangmacvien 22-06-2024 1 1   Download

Ebook "Retail brand equity and loyalty: Analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing" provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures.

215p giangmacvien 22-06-2024 2 1   Download

A guide to brand management for managers who are determined to make their mark. Ebook How come your brand isn’t working hard enough? demonstrates how to tackle the challenges of brand strategy, and includes real-life examples (good and bad), a brand health checklist, and pragmatic advice on positioning, targeting and implementation.

193p vimeyers 29-05-2024 4 2   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

Fashion must have value and purpose and truly resonate to the consumer. Strong brands with consistent powerful messages can create loyalty and a sense of worth that transcends the burden of choice. Therefore, this study is carried out to identify the factors that influenced brand loyalty towards supply chain of Muslimas fashion (Hijabs) in Malaysia. Based on a review of the existing literature in a range of fields, this study proposes that brand loyalty indicates the importance of brand name, product quality, price, store environment, promotion, service quality and style.

7p longtimenosee10 26-04-2024 3 1   Download

In this research, ‘loyalty’ means customer perception about the brand and repurchase intention from Aarong. Independent Variables (factors) were chosen after interviewing customers with buying experience from Aarong, and previous studies on fashion industry. A non-probability judgmental sampling methodology was followed for primary data collection and 301 completed sample responses were collected. Descriptive statistics were conducted to describe the demographic information of the respondents; twelve factors were tested to find out their influence on customer loyalty toward Aarong.

8p longtimenosee06 27-03-2024 3 2   Download

This paper aims to analyze the recent and most updated insights from the leaders in Supply Chain Network and gives new perspectives for the decision makers. Using qualitative research, this paper discusses the disruptive challenges faced by modern manufacturing industry and the preparations need to be done by all parties included in Supply Chain 4.0. The findings show that customer loyalty and customer satisfaction is no longer relevant for a successful supply chain management.

6p longtimenosee04 06-03-2024 1 1   Download

This paper examines factors that impact customer’s brand loyalty in the smartphone market in Ho Chi Minh city. The model consists of social influence, self-expressive value, perceived quality, perceived price, and their impact on brand loyalty.

8p vimichaelfaraday 28-12-2023 5 3   Download

Ebook "Capture the mindshare and the market share will follow: The art and science of building brands" reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.

235p lucchinguyen 28-12-2023 3 2   Download

This paper analyses the effect of brand image, perceived quality, perceived uniqueness on loyalty of customers in the mobile telecom industry. The data for this study were gathered through face-to-face questionnaires that were distributed to target participants, who reported their consumption experience with mobile telecom services.

15p viindra 06-09-2023 6 3   Download

Ebook Marketing management (13th ed): Part 1 includes contents: Chapter 1 - Defining marketing for the 21st Century; Chapter 2 - Developing marketing strategies and plans; Chapter 3 - Gathering information and scanning the environment; Chapter 4 - Conducting marketing research and forecasting demand; Chapter 5 - Creating customer value, satisfaction, and loyalty; Chapter 6 - Analyzing consumer markets; Chapter 7 - Analyzing business markets; Chapter 8 - Identifying market segments and targets; Chapter 9 - Creating brand equity; Chapter 10 - Crafting the brand positioning; Chapter 11 - Deali...

349p haojiubujain01 03-07-2023 8 2   Download

Medical facilities with an autonomous tendency always try to serve positive and pleasant experiences to improve the brand name, increase patient satisfaction and loyalty. A descriptive crosssectional study was conducted on 245 inpatients at Lung Hospital in Son La province in 2020. To describe the current situation of the inpatient’s experience at Lung Hospital in Son La province by 2020 and its related factors.

7p viantman 05-04-2023 3 1   Download

The main objective of this research study is to empirically test if a traditional brand equity model is applicable to online companies and to ascertain its nomological validity.

240p runthenight04 02-02-2023 6 2   Download

How to get customers’ satisfaction, trust and loyalty is not an easy question for Korean style restaurant in Vietnam. Brand experience is a key factor that has influences on customers’ satisfaction, customers’ repurchase and customers’ commitments with an organization. The authors use mix method of research that combines quantitative and qualitative methods to test the case of Gogi, a Korean style restaurant.

6p visherylsandber 04-07-2022 16 4   Download

This paper investigates factors influencing customers’ satisfaction toward online brand community and online communities of National Economics University are taken as case study. A quatitative study is conducted with the sample size of 144 observations.

11p visherylsandberg 18-05-2022 13 3   Download

The research investigates the factors affecting Dong Thap University brand equity based on students' view through four factors, namely Brand awareness, Brand association, Perceived quality and Brand loyalty. The study uses primary data by surveying students studying at Dong Thap University and 300 responses collected by using questionnaire through convenience sampling (non-probability sampling).

11p viwilliamleiding 10-12-2021 26 1   Download

The service firm’s readiness to provide each customer with personalized service; it means the transcendental approach of the firm and its related services offered to the consumers.

247p spiritedaway36 26-11-2021 26 4   Download

Current trends and future possibilities show that the Government of India has taken diverse plans to improve the retail industry in India. Some of them are listed below: Changed the Foreign Direct Investment (FDI) rules in food processing, in a bid to permit e-commerce companies and foreign retailers to sell Made in India consumer products.

218p spiritedaway36 26-11-2021 24 3   Download

The purpose of the study was to examine the impact of brand experience, brand image and brand trust on brand love, and the impact of brand love on brand loyalty and word of mouth. The primary data collection technique that is questionaire was used for the purpose of analyzing the data. It was distributed to 400 respondents from customer who using the product of motocycle brand. The data collected was analyzed through a Structural Equation Modeling – SEM.

11p huyetthienthan 23-11-2021 17 5   Download

The results of the analysis based on data from 428 staff at hotels and resorts in Nha Trang confirmed the important role of these factors. Therefore, creating an organizational climate that fosters brand loyalty and enhances brand support behaviour of staffs is essential. This is the basis for stimulating the innovation of employees. This is also the proposed theoretical framework to provide holistic view of various factors that influence employee work innovation.

10p huyetthienthan 23-11-2021 17 5   Download