Business culture

Part 1 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: mapping market scenarios; understanding international business; international finance; economic and cultural dynamics; political and legal factors;...

132p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "The influence of culture and personality on customer satisfaction: An empirical analysis across countries" provides readers with contents including: the satisfied customer in international business - an introduction; customer satisfaction, culture, and personality – definition of the research variables; study I - the structure of the zone of tolerance across countries and individuals;...

116p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Agency: Starting a creative firm in the age of digital marketing" provides readers with contents including: Part I - Culture and vision, the value proposition of culture, communication; Part II - The work, working for other agencies, pro bono work; Part III - New business, the emotional, the rational;...

152p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Asian brand strategy: Building and sustaining strong global brands in Asia (Revised and updated)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Branding, the driver of a successful business strategy; Chapter 3 - Transforming how we understand Asian cultures and consumers; Chapter 4 - Asian country branding; Chapter 5 - Celebrity branding in Asia; Chapter 6 - Asian brand strategy;...

161p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Market entry into the USA: Why European companies fail and how to succeed" provides readers with contents including: Chapter 1 - The case for culture in expansion strategy; Chapter 2 - Your company's value proposition in the US; Chapter 3 - Defining & exploring the US market;...

69p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Market entry into the USA: Why European companies fail and how to succeed" provides readers with contents including: Chapter 4 - Determining the organization's cultural fit in the US; Chapter 5 - Ready to go to the US – Key strategic steps; Chapter 6 - Sustaining your business investment in the US;...

70p giangmacvien 22-06-2024 3 1   Download

The article mainly uses the typical case analysis method to analyze Japanese factors such as Aeon Corporation and examines the general implementation process of promoting Japanese culture with its soft power. The analysis clarifies the characteristics of Omotenashi culture in particular and Japanese culture in general at Aeon and events related to Japan as well as Aeon's role in meaningful activities with the community.

11p visergeyne 18-06-2024 3 0   Download

The article proposes a research model on enterprises digital transformation in Vienam with influencing factors including Leadership, Digital business strategy, Employee capacity, Corporate culture, Technology platform, Enterprise pressure, Information security, Technology readiness, and Compatibility. Moreover, the study also proposes to consider the Business performance as the digital transformation result in enterprises.

13p leminhvu111 07-06-2024 1 0   Download

The study encompasses various analytical techniques, including descriptive statistics, Cronbach’s Alpha, Exploratory Factor Analysis (EFA), multivariate regression models, and hypothesis testing through SPSS software. The findings reveal that six key factors, namely leadership, digital business strategy, employee capabilities, technology infrastructure, organizational culture, and external market pressures, exert significant influence on digital transformation in these enterprises.

10p leminhvu111 07-06-2024 1 0   Download

Ebook "Islamic marketing: Understanding the socio-economic, cultural, and politico-legal environment" analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

271p giangdongdinh 30-05-2024 8 2   Download

Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.

517p giangdongdinh 30-05-2024 2 2   Download

Ebook "Cultural perspectives in a global marketplace: Proceedings of the 2010 cultural perspectives in marketing conference" provides readers with contents including: cultures, regions, and identity; cross-cultural ethics and social responsibility; marketing strategy and performance; consumer behavior across cultures; business-to-business marketing across cultures; cross-cultural research methodology;...

160p giangdongdinh 30-05-2024 2 2   Download

Ebook "Global business value innovations: Building innovation capabilities for business strategies" is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations.

158p giangdongdinh 30-05-2024 4 2   Download

Ebook "Global marketing strategy: An executive digest" has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix.

270p giangdongdinh 30-05-2024 4 2   Download

Family and home are one word—jia—in the Chinese language. Family can be separated and home may be relocated, but jia remains intact. It signifies a system of mutual obligation, lasting responsibility, and cultural values. This strong yet flexible sense of kinship has enabled many Chinese immigrant families to endure long physical separation and accommodate continuities and discontinuities in the process of social mobility.

283p vimeyers 29-05-2024 20 2   Download

Family businesses prosper by pursuing unconventional strategies. Because they are values-driven and think very long-term, they take approaches not popular with current management fashion or most companies. This book offers the Unconventional Wisdom needed to leverage the strategic and cultural uniqueness of a family business for enduring success.

276p vimeyers 29-05-2024 2 2   Download

Ebook Work and family—allies or enemies?: What happens when business professionals confront life choices offers a fresh new lens for viewing the real struggles that business professionals face in their daily battle to find ways of "getting a life" and "having it all." Based on a pioneering study that surveyed more than 800 business professionals, this volume will help readers understand and deal with the effects of gender, professional culture, and social expectations, on the evolving roles of men and women in crafting an integrated life.

288p vimeyers 29-05-2024 4 2   Download

The book demonstrates how entrepreneurship can be fostered in order to support collective development. Various forms of partnership among socioeconomic actors are then analysed to highlight the social conventions and entrepreneurial culture that connect and intensify the energies at the root of local dynamism.

333p vimeyers 29-05-2024 3 2   Download

The common theme in tliis book is how and why cosporate entrepreneurship and venturing can contribute to ways to balance exploitation and exploration in established companies. One stream of research focuses on tlie entrepreneurial culture in large companies and how they can create an environment in which intrapreneurs (entrepreneurs within large companies) can blossom

168p vimeyers 29-05-2024 3 2   Download