Business marketing management and technology

This paper contributes to the literature on the internationalization process of new ICT companies, especially the ride-hailing developer firms. It analyzes the global expansion of UBER in the Asian market. UBER did an aggressive expansion using a standard business model in every market that they get into. The strategy was on scale economy rather than localization of services. The case analysis suggests that UBER was unsuccessful in its global expansion due to a number of factors especially t

7p longtimenosee10 26-04-2024 2 2   Download

This study focuses on exploring the effects of networks on the process of commercialisation in the biotechnology industry. The biotechnology industry itself has a specific position in the industrial markets because of its capability of successfully employing network knowledge to innovate products and services. However, the industry struggles to implement the resource networks to take innovations to market.

248p runthenight04 02-02-2023 9 3   Download

Giáo trình "Marketing thương mại (Business marketing management and technology)" được biên soạn trên cơ sở phát triển và cụ thể hóa các tri thức Marketing căn bản vận dụng vào tổ chức và hoạt động của các loại hình doanh nghiệp thương mại theo tiếp cận quản trị marketing. Giáo trình kết cấu gồm 11 chương và chia thành 2 phần, phần 1 trình bày những nội dung về: phân tích marketing; đối tượng và phương pháp môn học; hệ thống và chức năng marketing của công ty thương mại; nhu cầu và thị trường của công ty thương mại; quá trình nghiên cứu và phân tích marketing công ty thương mại;...

232p ryomaechizen 01-07-2022 48 18   Download

Giáo trình "Marketing thương mại (Business marketing management and technology)" được biên soạn trên cơ sở phát triển và cụ thể hóa các tri thức Marketing căn bản vận dụng vào tổ chức và hoạt động của các loại hình doanh nghiệp thương mại theo tiếp cận quản trị marketing.

285p ryomaechizen 01-07-2022 41 15   Download

This is trial version www.adultpdf.com EASIER ENGLISH BASIC DICTIONARY SECOND EDITION This is trial version www.adultpdf.

39p meomap8 21-12-2011 107 16   Download

This business plan leads the way. Renewing our vision and strategic focus: value to the target market segment of our small business and advanced home office users, the market of our local. It also provides step-by-step plan sales improved our gross margin, and profitability. This plan includes this summary, and the chapter on companies, products and services, market focus, action plans and forecasts, management team, and financial planning.

40p khanhpro89 11-10-2011 92 18   Download

This report has been prepared by Environmental Resources Management the trading name of Environmental Resources Management Limited, with all reasonable skill, care and diligence within the terms of the Contract with the client, incorporating our General Terms and Conditions of Business and taking account of the resources devoted to it by agreement with the client. We disclaim any responsibility to the client and others in respect of any matters outside the scope of the above.

28p nguyenngocsonctu 30-11-2010 108 16   Download

Government role Governments establish regulations to protect the safety and health of their citizens, to manage their environment and resources, and to ensure national security. Citizen value Citizens benefit from regulations that provide protection AND facilitate market development, technology diffusion, and business investment.

17p tiennuhoiai 18-07-2010 74 11   Download

Constance (Connie) Porter is an Assistant Professor in the Marketing Department of Mendoza College of Business, University of Notre Dame. Porter researches trust and relationship management, with an emphasis on interactive, social-media marketing environments. Porter teaches courses in customer relationship management and marketing & technology, where students learn how to build and grow profitable relationships with customers, especially by leveraging the power of information and technology.

31p digiworldhanoi 02-12-2009 236 77   Download

Given the important role being played by knowledge management (KM) systems in the current customer-centric business environment, there is a lack of a simple and overall framework to integrate the traditional customer relationship management (CRM) functionalities with the management and application of the customer-related knowledge, particularly in the context of marketing decisions.

15p monkey68 13-03-2009 259 105   Download

CRM strategy (Customer Relationship Management) is a business philosophy, stemming from Relationship Marketing that joins strategy and technology, with the aim of creating value for both customers and the company. In this paper we justify the interest of establishing a formal system to measure CRM performance. In order to do that, we first focus on the role of marketing performance measurement throughout the time. Then, we compare different frameworks and metrics used to measure performance in the CRM era.

15p moser 04-03-2009 246 64   Download