Collective marketing

This study explored the factors affecting members’ satisfaction with the quality of support activities of cooperatives using data collected from 301 members of horticultural cooperatives in Son La province.

14p viwalton 02-07-2024 2 1   Download

This study aimed to evaluate the current state of these collaborative efforts. Subsequently, it proposed solutions to enhance the effectiveness of integrating business practices into university education. The study relies primarily on data collected from surveys of 50 businesses involved in interior design linked with the Interior Design department of Hanoi Architectural University.

7p viwalton 02-07-2024 1 1   Download

Ebook "The drivers of wearable device usage: Practice and perspectives" collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smart-watches, activity trackers, and smart-glasses, potential drivers of wearable device usage are identified and evaluated.

71p giangmacvien 22-06-2024 3 1   Download

Ebook "Proceedings of the fifth international Conference on finance and accounting for the promotion of sustainable development in the private sector (FASPS5)" is a collection of articles about: asymmetric impact of public debt on credit supply to private sector in Vietnam - a NARDL model approach; impact of the pandemic shock on the Vietnamese stock market and policy implications; assessment of effeciency of agribank’s support policies for private sector operations in field of agriculture, forestry and fisheries; financial resources for cooperative development in Vietnam; corporate social ...

1451p leminhvu111 07-06-2024 3 0   Download

This research investigates the impact of financial leverage on investment activities of Vietnamese enterprises by utilizing panel data regression with data collected from 98 companies listed on the Vietnam’s stock market from 2015 to 2022. The results from the FGLS regression method on data indicated that financial leverage has a negative impact on investment activities, supporting the agency cost theory and pecking order theory.

15p leminhvu111 07-06-2024 1 0   Download

This study aims to assess the effectiveness of marketing communication activities at universities in the digital era. In the empirical study, the data were collected from 396 students studying courses at the University of Finance and Accountancy (UFA). The data were analyzed descriptively. The dependent variables included Aware, Appeal, Ask, Action, and Advocate (5A). The data were calculated using Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR).

11p leminhvu111 07-06-2024 0 0   Download

Ebook "Advances in national brand and private label marketing: Fifth international conference, 2018" presents the latest research on national brand and private label marketing – in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics.

177p giangdongdinh 30-05-2024 6 2   Download

Ebook Business plans handbook, volume 3 is a collection of actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. For those looking for examples of how to approach, structure, and compose their own business plans, BPH-3 presents 25 sample plans, including plans for the following businesses: Auto accessories and detailing; Carpet cleaning service; Computer matchmaking service; Mailing list service;...

689p vimeyers 29-05-2024 5 2   Download

Inventory Accounting is intended to be an expansive compendium of inventoryrelated information for the accountant. It is extremely useful not only for handling basic inventory transactions, but also as a source of information for improving inventory control systems, measuring inventory performance, and reducing a company’s investment in inventory.

256p vimeyers 29-05-2024 6 2   Download

The purpose of this research is to find out what factors influence online conspicuous consumption behavior and how social media usage affects those factors. Applying a quantitative approach, an integrative model is proposed based on social comparison theory and a sample data size of 472 is collected from social media users.

17p vijaychest 16-05-2024 0 0   Download

The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies. The study is a contribution to the new business houses to understand their business in much organized way and I is must to have the marketing strategy for a successful business venture.

11p longtimenosee10 26-04-2024 3 2   Download

This research includes associative research that connects two or more variables, namely the independent variable (Product, Price, Distribution, Promotion) and the dependent variable (Purchasing Decision).The population in this study were consumers in the Palembang region. The sampling technique is the accidental sampling technique. The number of samples taken 100 respondents. The data needed is primary data while the method of data collection uses the questionnaire method. The analysis technique used is multiple linear regression, f test and t test.

7p longtimenosee10 26-04-2024 3 1   Download

This study examined the relationship of internal marketing and employees’ affective commitment with internal supply chain integration. Furthermore, this study also uncovered the mediation mechanism by proposing employees’ affective commitment as mediator between internal marketing and internal supply chain integration for services firms. Data of 245 usable responses was collected from five major banks of Thailand through self-administered questionnaire by utilizing convenience sampling.

13p longtimenosee10 26-04-2024 3 1   Download

This paper intends to measure the response of consumer towards non-deceptive counterfeit brand in Bangladeshi market. Both primary data by administering questionnaire and secondary data were collected.

10p viohoyo 25-04-2024 1 1   Download

This article presents the case study developed over five months in an agrofood company from Southern Sonora. The problem detected was the lack of quantitative information for decision making in the processes of wheat collection, transport, and sales in domestic and international markets. The aim was to build a dynamic interface that would allow observing the quantitative scenarios in the distribution link.

15p longtimenosee10 26-04-2024 9 1   Download

This paper aims to identify the economic decision making information for housing development at the initiation phase in Malaysia. Delphi method is implemented in 3 rounds using a questionnaire survey which involved 34 private developers for data collection purposes. The finding shows that authority policies, a market of housing and timing (life cycle of a project) are most necessary information in the economic part.

6p longtimenosee09 08-04-2024 3 0   Download

The value proposition has largely affected firms in the growth of the business. A firm needs to comprehend which needs are to be addressed in order to satisfy the market for the values created. This paper is aimed at exploring the components of value that constitute the proposition. This profound question was investigated by the collection of interviews in the media achieved. The content analysis technique was employed to manipulate data. This research indicates that there are eight values that small food firms should consider in developing a value proposition.

6p longtimenosee06 27-03-2024 3 2   Download

The main objective of this study is to examine the impact of green supply chain management, green marketing, and image on the Green satisfaction of dairy industry of Indonesia. Furthermore, the sequential mediation of green marketing and image is examined in the present study as well. Data is collected from 550 the customers of dairy products through surveys. The response rate of data collection was 57%.

8p longtimenosee06 27-03-2024 5 2   Download

The aim of the current study is to examine the role of green marketing tools, religiosity, supply chain management environmental attitude on green purchase behavior in the millennial generation based on these variables, then the Instruments are determined. Data collection methods in this study were questionnaires. The results of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis tools using SEM (Structural Equation Model) analysis techniques with Stata 13.

8p longtimenosee06 27-03-2024 4 2   Download

The study was aimed at analyzing determinants of smallholders’ beef cattle market participation and quantity supplied to the market in Toke Kutaye and Bako Tibe Districts, West Shewa Zone, Oromia National Regional State, Ethiopia. The primary data for this study were collected from 376 sampled household producers by using interview schedule, site visit and personal observation. Data analysis was made using descriptive and inferential statistics and heckman two-step selection model.

12p longtimenosee06 27-03-2024 2 1   Download