Concept marketing

This study explored the factors affecting members’ satisfaction with the quality of support activities of cooperatives using data collected from 301 members of horticultural cooperatives in Son La province. The study applied the SEVERQUAL concept and cooperative principles to develop the research model.

14p vibecca 01-10-2024 2 1   Download

Most of the firms now agree that creating strong customer experience is becoming the most prioritized activity to attract and endure customers (Lemon, 2016). In previous research, the notion of customer experience is commonly mixed with customer satisfaction, customer loyalty, service quality and other related concepts.

12p viormkorn 27-09-2024 5 2   Download

The purpose of this study is to examine if CSR practices have a correlation with companies’ performance of the twenty Vietnamese firms. Despite a large number of studies on CSR with the sole focus on emerging economies, this concept in the specific Vietnamese market has yet to receive apprehension and qualified research. Therefore, this paper provides a quantitative approach to study the relationship between CSR and financial performance of Vietnamese firms in three distinct sectors: banking, real estate and food manufacturing.

14p toduongg 24-08-2024 4 2   Download

This examination explores the effect of foreign direct investment on the supply chain management and balance of payment in Iraq market. The study is conducted in Iraqi circumstances focusing on the time period of 2005-2017 by considering the supply chain management. Johansen-Juselius co integration technique has been employed to measure the association among variables of interest which is FDI, CAB and GDP. In this context of particular importance are management concepts such as supply chain and chain quality management concepts.

6p longtimenosee09 08-04-2024 10 2   Download

The system of relations between the consumer and the seller has many factors that shape the dynamics of the market of goods and services based on the supply chain strategy. Supply chains satisfy customers by striving for delivering the right products to the right place at the right time, at the right quality and at the right quantity within an increasingly faster pace and lower cost. Theories of social entropy consider the system of social relations from the standpoint of the equilibrium of systems and their disproportion.

6p longtimenosee09 08-04-2024 7 0   Download

The focus of this research is to investigate the tween girls’ fashion segment in Australia and identify and explain the potential for development in the Australian tween girls’ fashion market with a specific focus on Melbourne. The main objective of this research is to understand the characteristics of the Australian tween girls demographic with respect to fashion marketing and consumption.

107p runthenight07 01-03-2023 11 4   Download

This research demonstrates how housing demand can be modelled by using a System Dynamics approach. This modelling concept has been set up, using the root causes which generate housing demand. Causal factors which influence housing demand are collated, and mapped. A model simulating housing demand was developed. Keys to this are demographic, social and economic factors. This model is presented with a view to pursuing new approaches for housing demand modelling.

344p runthenight04 02-02-2023 7 4   Download

Linh hồn của quảng cáo – Một trong những tài liệu tham khảo rất cần thiết trong lĩnh vực quảng cáo. Cuốn sách sẽ đem lại cho những người làm trong ngành quảng cáo nhiều bài học, cũng như đem lại cho tất cả mọi người những góc nhìn, cách thức để làm việc sáng tạo hơn, dù là bạn làm trong bất cứ ngành nghề nào. Nội dung của cuốn sách được tổ chức thành 5 mục cần giải quyết, đó là: Ý tưởng lớn là gì? Tại sao cần có ý tưởng lớn? Danh mục ý tưởng lớn, sáng tạo ý tưởng lớn như thế nào? Biến ý tưởng lớn thành kỹ năng lớn nhất. Mời các bạn cùng tham khảo phần 1 của ebook sau đây.

38p cucngoainhan4 26-11-2021 30 11   Download

Bằng những lập luận sắc bén, rõ ràng và chặt chẽ về từng mảng trong marketing, cuốn sách Linh hồn của quảng cáo sẽ cho bạn một cái nhìn khác biệt về concept marketing. Một yếu tố thiết yếu trong marketing mà bất cứ doanh nghiệp nào cũng cần có. Cuốn Linh hồn của quảng cáo cũng sẽ thích hợp cho những chủ doanh nghiệp, có thể giúp họ hiểu được mối quan hệ giữa ý tưởng lớn và những sản phẩm quảng cáo, từ đó có cái nhìn chuyên môn hơn về mảng marketing đang vận hành trong công ty. Mời các bạn cùng tham khảo phần 2 của ebook sau đây.

59p cucngoainhan4 26-11-2021 32 11   Download

Lecture Electronic commerce - Chapter 18: Social Networks and Industry Disruptors in the Web 2.0 Environment learning objectives: Understand the Web 2.0 revolution, social and business networks and industry and market disruptors. Describe Google and the search engine industry, the impact on advertisement, and the industry competition. Understand the concept, structure, types and issues of virtual communities. Understand the social and business networks and describe MySpace, Flicker, Facebook, CyWorld, and other amazing sites

55p caphesuadathemtac 09-11-2021 33 4   Download

In the Vietnamese market, Tran and Luc (2018) stated that although reverse logistics is considered a fairly new concept, plays a very important role in a sustainable business strategy.

30p kethamoi12 15-05-2021 16 5   Download

The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.

0p cothumenhmong6 17-07-2020 23 2   Download

The basic need in the study to understand the social media platforms by which a startup company may benefit since its inception. This study will give an understanding on how social media can benefit the startup company and entrepreneurs who can face the tough living concept in the business world.

6p guineverehuynh 17-06-2020 28 3   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 58 3   Download

Discovering and measure the relationship between brand equity, value equity and relationship equity in the retail supermarket industry in Vietnam. Exploring the moderator role of customer personality traits on causal relationships between research concepts in the retail supermarket industry in Vietnam. Proposing management implications for marketing managers and business management in Vietnam's retail industry in generally and Vietnam's retail supermarket sector in particularly.

27p bibianh 25-09-2019 54 3   Download

The study must achieve specific objectives: adjust the scale of 'personal values', then find what aspects of'personal values' are relevant to the current market in Vietnam. Testing the concept of 'personal values' as well asits aspects corresponding to the behavioral model in some typical service industries in Vietnam. Check the reliability of the research model used in testing 'personal values' with service consumption behavior.

27p dungmaithuy 18-09-2019 12 4   Download

This thesis supports the concept of manufacturing duck and other recreational boats where people live and will allow for customizing and providing an opportunity for hunters and others seeking recreational boats to experience firsthand how boats are made and the specific interest of the soon-to-be new boat owner.

24p fugu897 03-07-2019 33 3   Download

Thực tập sinh thiết kế đồ họa cần chịu trách nhiệm về các công việc như: lên ý tưởng, concept hình ảnh cho các chiến dịch marketing, thiết kế banner, backdrop, poster, tờ rơi và các ấn phẩm truyền thông tùy theo yêu cầu của từng sự kiện, trao đổi ý tưởng thiết kế phối hợp cùng bộ phận truyền thông để thực hiện các sản phẩm... Ngoài ra, các bạn có thể tham khảo thêm về công việc của các vị trí khác trong khối phòng Công nghệ thông tin - IT qua 1p lottexylitol 24-06-2019 119 5   Download

Nowadays, the concept of globalization seems reduced to the size of the market and, export is only one aspect of the phenomenon of globalization. In global industries, it is now the most competitive positions and bases of competitiveness which should be established worldwide. Therefore, globalization raises strategies to become more global rather than local. Those strategies consist in expanding and coordinating all activities of the company worldwide.

91p nguyenyenyn117 18-06-2019 52 8   Download

There has undoubtedly been rapid economic growth in China over the last few decades and the importance of the Chinese market for the aviation industry has greatly increased as China opens up its skies to the West. One of the key challenges for any foreign executive conducting business in China is to understand how cultural differences can impact on business deals. Therefore this study addressed the interesting question of how Chinese culture and in particular the traditional concept of guanxi can impact Irish executives in the aviation industry when conducting business in China.

94p nguyenyenyn117 18-06-2019 72 6   Download