Consumer buyer behavior

Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.

517p giangdongdinh 30-05-2024 2 2   Download

Ebook Principles of marketing (14th/ed): Part 1 includes contents: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior,... and other conetnents.

366p longtimenosee03 30-01-2024 4 3   Download

Ebook "Handbook of consumer finance research" summarizes the state of consumer finance research across disciplines for expert findings on and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior.

379p loivantrinh 29-10-2023 7 5   Download

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

279p loivantrinh 29-10-2023 6 3   Download

Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

240p haojiubujain02 03-07-2023 6 4   Download

Continued part 1, part 2 of ebook "Consumer behavior: Building marketing strategy" presents the following content: consumer decision process; situational influences; consumer decision process and problem recognition; alternative evaluation and selection; organizational buyer behavior; postpurchase processes, customer satisfaction, and customer commitment;...

319p damtuyetha 09-01-2023 9 2   Download

Principles of marketing: Lecture 14 provide students with knowledge about: consumer buying behavior; stimulus response model; model of buyer behavior; characteristics affecting consumer behavior; reference group; implications of reference groups;... Please refer to this lesson for details!

31p hanlamcoman 26-11-2022 9 5   Download

Lecture Principles of Marketing: Chapter 5 Consumer Markets and Consumer Buyer Behavior learning objectives: Model of Consumer Behavior; Characteristics Affecting Consumer Behavior; Types of Buying Decision Behavior; The Buyer Decision Process; The Buyer Decision Process for New Products.

32p caphesuadathemtac 09-11-2021 19 5   Download

Lecture Principles of Marketing: Chapter 6 Business markets and business buying behavior learning objectives: Define the business market and explain how business markets differ from consumer markets; Identify the major factors that influence business buyer behavior; List and define the steps in the business buying-decision process; Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions.

25p caphesuadathemtac 09-11-2021 29 5   Download

Lecture Consumer behaviour learning objectives: Demonstrate a detailed understanding of the basic concepts of consumer behaviour describe how this knowledge can be used by marketers; Demonstrate ability to segment markets using consumer behavior concepts/constructs; Identify and illustrate how these concepts can be used to explain the decisions buyers make in the marketplace

6p tomjerry003 03-11-2021 23 2   Download

Lecture Principles of Marketing: Lesson 14. After completing this section, you will understand the knowledge about consumer buying behavior (cont..). Marketing and other stimuli enter the buyer’s “black box” and produce certain choice/purchase responses. Marketers must figure out what is inside of the buyer’s “black box” and how stimuli are changed to responses.

31p bachtudu 30-09-2021 31 4   Download

In this chapter, we dig deeper into steps two and three of the marketing process: designing customer-driven marketing strategies and constructing marketing programs. First, we look at the organization’s overall strategic planning, which guides marketing strategy and planning. Next, we discuss how, guided by the strategic plan, marketers partner closely with others inside and outside the firm to create value for customers.

27p larachdumlanat125 24-12-2020 27 1   Download

In this chapter, the following content will be discussed: Model of consumer behavior, characteristics affecting consumer behavior, types of buying decision behavior, the buyer decision process, the buyer decision process for new products.

25p larachdumlanat125 24-12-2020 7 1   Download

(BQ) Part 1 of the document Introduction in Marketing (Thirteenth edition) has contents: Analyzing the marketing environment, managing marketing information to gain customer insights, understanding consumer and business buyer behavior, developing new products and managing the product life cycle,... and other contents. Invite you to refer.

292p thuongdanguyetan04 25-07-2019 48 3   Download

(bq) part 1 book “principles of marketing” has contents: marketing - creating customer value and engagement, analyzing the marketing environment, managing marketing information to gain customer insights, business markets and business buyer behavior, consumer markets and buyer behavior ,… and other contents.

346p dien_vi09 27-10-2018 55 5   Download

(bq) part 1 book “essentials of marketing” has contents: the marketing environment, what do marketers do, consumer and buyer behavior, segmentation, targeting and positioning, market research, products, branding and packaging.

188p tieu_vu15 07-09-2018 42 2   Download

part 1 book “marketing an introduction” has contents: company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.

360p tieu_vu13 06-08-2018 48 6   Download

(bq) part 1 book "principles of marketing" has contents: analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior, company and marketing strategy - partnering to build customer relationships,...and other contents.

340p bautroibinhyen30 15-06-2017 58 3   Download

(bq) part 1 book "principles of marketing" has contents: company and marketing strategy - partnering to build customer relationships; analyzing the marketing environment; managing marketing information to gain customer insights; consumer markets and consumer buyer behavior; business markets and business buyer behavior

311p bautroibinhyen23 02-04-2017 83 10   Download

(bq) part 1 book "marketing an introduction" has contents: company and marketing strategy - partnering to build customer engagement, value, and relationships; analyzing the marketing environment; analyzing the marketing environment; understanding consumer and business buyer behavior,...and other contents.

328p bautroibinhyen23 02-04-2017 58 6   Download