Consumer goods companies

The study "Using data envelopment analysis (DEA) to evaluate performance the top FMCG companies: A case study in Vietnam" is divided into five components. The first section provides an overview of the research background, motivation, purpose, objects, and scope. The second component presents the data-envelopment analytic research on performance evaluation.

8p tonhiemm 07-06-2024 3 1   Download

The study comprises following objectives: Understanding the concept of GST, performing Impact analysis of GST on multinational companies, to study the change in taxes on import and export, to study interest of foreign companies in the Indian market after GST implementation.

6p longtimenosee10 26-04-2024 3 1   Download

This research paper covers the distribution of economic rent among different participants of a chains, as exemplified by global value chains in the resource management industries.

9p longtimenosee09 08-04-2024 2 1   Download

Part 1 of ebook "Performance management in retail and the consumer goods industry: Best practices and case studies" provides readers with contents including: controlling versus management accounting - how german and Anglo-American understanding differs; something new on the Agenda - challenges and trends controllers have to cope with; how to approach performance management - best practice concepts;...

200p hanlinhchi 29-08-2023 10 6   Download

The growth of Fast-Moving Consumer Goods - FMCG requires businesses to be more attentive and concerned about the role of the non-financial information disclosure to meet a competitive advantage and enhance long-term development. This research identifies factors that can affect the non-financial information level of the FMCG companies listed in Vietnam Stock Market. The results show that profitability ratio, business size, independent auditing firms and the number of members of board of directors have a positive impact on the company's nonfinancial information disclosure level.

12p nhanchienthien 25-07-2023 8 5   Download

The main purpose of this study is to explore the factors affecting on businesses’ participation in green supply chain management. The official study was conducted with 479 fast-moving consumer goods companies (FMCG) through direct and online surveys. The official research results identified eight factors affecting on businesses’ participation in green supply chain, including environmental regulations, corporate social responsibility, buyer pressure, competitive pressure, managerial commitment,...

11p alucardhellsing 04-05-2022 15 2   Download

The results reveal positive influence of independent variables on dependent variable, the raising demand on travelling and mobile first trend of young consumer. To be more detailed, EWOM is the strongest factor while social network, here is Facebook, has weakest effect. Online advertising gives a moderate influence on young traveller consumption. As a result, company should spend more efforts on raising customer’s feedback, keeping good relationship and doing higher level of after sale services rather than simply promote their social network accounts.

7p huyetthienthan 23-11-2021 31 4   Download

This research using data of 27 essential consumer goods firms which are listed on Ho Chi Minh Stock Exchange (HOSE) from 2011 - 2018 in Vietnam, with variables related to ownership structure, to investigate the effect of different ownership structure characteristics on these firms’ market price.

13p vijihyo2711 25-09-2021 16 2   Download

Lecture Fundamentals of International Business - Chapter 7: Marketing. After studying this section you should be able to: identify the activities that make up marketing; describe the modifications made to goods and services to adapt to the cultures of other countries; explain the importance of understanding consumer differences,...

34p diepchilang 26-08-2021 14 1   Download

This paper aims to present the real purpose of green marketing as well as the trend and current practices of green practice. This research is based on the secondary data collected from different sources. Furthermore, the benefit and challenges of green marketing along with various strategies related to green marketing,are also illustrated through this paper. Research has given good insights for marketers of the green products and suggests the need of designing the marketing communication campaigns promoting green products due to high green value among the consumers.

8p vangphu 18-04-2021 15 1   Download

In this chapter, we explore advertising and PR. Advertising involves communicating the company’s or brand’s value proposition by using paid media to inform, persuade, and remind consumers. PR involves building good relations with various company publics from consumers and the general public to the media, investor, donor, and government publics.

25p larachdumlanat125 24-12-2020 13 2   Download

Chapter 10 - Using the competitive model. In this chapter students will be able to: Show how changes in market conditions or government policies affect the welfare of consumers, producers, and market participants as a whole; analyze the effects of an excise tax on a specific good on the welfare of consumers, producers, and market participants as a whole; detail how regulation of the u.s. airline industry affected fares, airline company profits, and service quality.

40p koxih_kothogmih8 29-09-2020 12 0   Download

China has a good reputation as a big country, with a brilliant civilization and a glorious history. Nevertheless, according to our empirical study, numerous consumers have today a mixed perception of the "Made in China" concept.

24p murielnguyen 25-06-2020 12 1   Download

Electronic commerce or ecommerce is a term for any type of business, or profitable transaction, that includes the transmission of information transversely the Internet. It covers a range of unlike types of businesses, from consumer-based retail sites, through sale or music sites, to business connections trading goods and services among companies.

5p orianahuynh 10-06-2020 40 4   Download

The method proposed by the author is a method that can be used to predict sales value based on existing sales data (sales forecasting). By implementing Business Intelligence and data mining, companies can learn from the data that has been collected, can evaluate the performance of the sales department, can understand market trends from the products sold, and can predict future sales levels. In addition, Business Intelligence can display detailed transaction data recapitulation quickly.

11p cleopatrahuynh 01-06-2020 17 0   Download

In this paper, we investigated online video marketing in social media as one of digital marketing channels that FMCG (fast moving consumer goods) companies in Vietnam are using to approach customers.

12p vihongkong2711 04-02-2020 63 9   Download

This study examined the impact of stock market liquidity on herding behaviour of investors in Nigerian stock market with focus on Conglomerate and Consumer goods sectors. Monthly data of stock returns and market capitalization for fifteen years from 2001 – 2015 were used and 28 companies' stocks from both sectors were considered. OLS model was used to determine the impact, existence and extent of herding behavior in these sectors.

6p quilen 08-11-2019 23 3   Download

Trade marketing is a discipline of marketing that focuses on increasing the demand at wholesaler, retailer or distributor level rather than consumer level (Howard, 2011). Trade marketing is of utmost importance when it comes to increasing revenue for fast moving consumer good (FMCG) section.

22p vixuka2711 12-06-2019 59 3   Download

Chapter 10 - Using the competitive model. In this chapter students will be able to: Show how changes in market conditions or government policies affect the welfare of consumers, producers, and market participants as a whole; analyze the effects of an excise tax on a specific good on the welfare of consumers, producers, and market participants as a whole; detail how regulation of the u.s. airline industry affected fares, airline company profits, and service quality.

40p shiwo_ding2 03-04-2019 32 1   Download

We will look at inventory for two classes of businesses. For merchandising companies like Wal-Mart, goods are acquired from a supplier for resale to the final consumer. In a manufacturing operation, the company normally has three inventories.

88p phantuannam 03-08-2013 59 6   Download