Consumer market understanding

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...

130p giangmacvien 22-06-2024 3 1   Download

Part 2 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 6 - The bridge; Chapter 7 - Ansoff's growth matrix – in detail; Chapter 8 - The Problems–solutions TM framework; Chapter 9 - How to more effectively market to women; Chapter 10 - Masculine and feminine; Chapter 11 - Conclusions;...

120p giangmacvien 22-06-2024 1 1   Download

Ebook "Islamic marketing: Understanding the socio-economic, cultural, and politico-legal environment" analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets.

271p giangdongdinh 30-05-2024 8 2   Download

Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning.

282p vimeyers 29-05-2024 3 2   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

330p vimeyers 29-05-2024 5 2   Download

The study comprises following objectives: Understanding the concept of GST, performing Impact analysis of GST on multinational companies, to study the change in taxes on import and export, to study interest of foreign companies in the Indian market after GST implementation.

6p longtimenosee10 26-04-2024 3 1   Download

This development enables consumers to continue to afford sustainable food in the future. Due to the complexity and non-transparency of value chains (especially in the organic food market) as well as the insufficient labelling of organic food, there is a lack of information in the organic food market. This often results in market failure.

12p longtimenosee07 29-03-2024 7 1   Download

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

84p tuongnhuoclan 27-11-2023 8 5   Download

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

279p loivantrinh 29-10-2023 6 3   Download

Part 1 of ebook "Economics for investment decision makers: Micro, macro, and international economics" provides readers with contents including: Chapter 1 - Demand and supply analysis, introduction; Chapter 2 - Demand and supply analysis, consumer demand; Chapter 3 - Demand and supply analysis, the firm; Chapter 4 - The firm and market structures; Chapter 5 - Aggregate output, prices, and economic growth; Chapter 6 - Understanding business cycles; Chapter 7 - Monetary and fiscal policy;...

428p lytamnguyet 04-08-2023 8 5   Download

Ebook "Services marketing: People, technology, strategy (Eighth edition)" is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research.

1239p tichhythan 17-08-2023 11 8   Download

Continued part 1, part 2 of ebook "Understanding the hospitality consumer" provides readers with content including: understanding the hospitality consumer in contemporary society and beyond; postmodern consumers of hospitality services; researching contemporary hospitality behaviour; researching contemporary hospitality behaviour; hospitality implications of the revolution in consumption;...

118p lytamnguyet 04-08-2023 3 3   Download

Ebook Understanding customers (Second edition): Part 2 includes contents: Chapter 7 The behavioural sciences – problems and methods, Chapter 8 An introductory look at marketing research, Chapter 9 The presentation and interpretation of data, Chapter 10 Consumer decision making and modeling, Chapter 11 Learning, Chapter 12 Segmentation, Chapter 13 Attitude change, Chapter 14 Forecasting, change and the future.

180p haojiubujain03 04-08-2023 12 7   Download

Understanding digital Marketing - Marketing strategies for engaging the digital generation: Part 2 presents the following content: Social media and online consumer engagement; Online PR and reputation management; Affiliate marketing and strategic partnerships; Digital media creative;...

127p trankora06 12-07-2023 12 6   Download

Ebook Diploma in Business Administration: Marketing presents the following content: Chapter 1 marketing culture and orientation, chapter 2 markets and the marketing environment, chapter 3 marketing strategies, chapter 4 marketing plan, chapter 5 research for marketing, chapter 6 understanding consumers and consumer behaviour, chapter 7 product management and development.…

360p haojiubujain02 03-07-2023 5 1   Download

Ebook Diploma in business management: Marketing policy, planning and communication – Part 2 presents the following content: Study unit 6 understanding consumers and consumer behaviour, study unit 7 product management and development, study unit 8 pricing policies and price setting, study unit 9 distribution policy and management, study unit 10 marketing communications, study unit 11 the international dimension to marketing, study unit 12 marketing issues: responsibility and change.

208p haojiubujain02 03-07-2023 6 5   Download

Chapter topics discuss building customer satisfaction, market-oriented strategic planning, analyzing consumer markets and buyer behavior, dealing with the competition, designing pricing strategies and programs, and managing the sales force. For marketing managers who want to increase their understanding of the major issues of strategic, tactical, and administrative marketing—along with the opportunities and needs of the marketplace in the years ahead.

240p haojiubujain02 03-07-2023 6 4   Download

Ebook Advanced diploma in business administration study manual: International business (case study) – Part 1 includes the following content: Study unit 1 the importance and nature of international business; study unit 2 understanding the world trading environment; study unit 3 understanding international trade; study unit 4 understanding the international business environment; study unit 5 understanding consumer behaviour; study unit 6 international marketing research and analysis; study unit 7 international business and marketing strategies; study unit 8 organisational structures, cultures...

152p haojiubujain01 24-06-2023 9 5   Download