Consumer trust

This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.

12p leminhvu111 07-06-2024 1 0   Download

This research investigates the influence of consumer’s product awareness, value perception, and trust in helping innovation performance of the mineral water company. Therefore, a structural equation model (SEM) is applied to scrutinize the model fit and the three hypotheses to illuminate the relationships among these constructs. The results reveal that consumer’s product awareness and value perception is critical due to its influence on the consumer’s trust.

8p longtimenosee10 26-04-2024 2 1   Download

The study "Apples supply chain strategy influence on the consumers to buy apples products" aims to analyse the power of electronic word–of-mouth (eWOM) on supply chain procedure for trust and its impact on buying the interest of iPhone smartphones among customers. This research used the descriptive method and PLS path analysis. The population in this research was all consumers who are in the Bandung Electronic Center (BEC) with samples collection using an iteration formula.

8p longtimenosee07 29-03-2024 9 2   Download

Supply chain Management has played a significant role in corporate efficiency and has attracted the attention of numerous academicians over the last few years. This study aims to determine how the influence of supply chain, virtue, integrity, trust in intermediaries, trust in sellers, and customer loyalty, on purchase intentions through online. Data were obtained by distributing 168 questionnaires to students in the Soloraya region which included: Klaten Regency, Sukoharjo Regency, Wonogiri Regency, Sragen Regency, Boyolali Regency, and Solo Kota.

7p longtimenosee06 27-03-2024 4 2   Download

The purpose of the paper is to evaluate the impact of environmental attitude, green satisfaction, green trust, and green perceived quality on Green Purchase Intention (GPI) with the moderation of Environmental Concern (EC) in the fast moving consumer goods. The FMCG industry of Jordan was targeted to collect data. The quantitative approach was adopted for collecting data with using purposive sampling. The PLS-SEM analysis was implemented using SmartPLS 3.2.8.

6p longtimenosee06 27-03-2024 1 1   Download

The study "Study effectiveness web site e-commerce and marketplace in increasing consumer trust in Indonesian retail food industry" aims to determine the factors that influence consumer trust and buying interest in retail food products. The data in this study came from all consumers who had sold retail food products online throughout Indonesia. The results of the study indicate that the use of ecommerce and Marketplace web sites has its respective advantages and disadvantages to gain consumer trust in the retail food industry.

7p longtimenosee04 06-03-2024 8 0   Download

The study was conducted to determine factors in product reliability that could influence cross-border e-commerce consumer purchase intention in Hanoi, approached by the level of trust with a view to improving the efficiency of these vendors.

11p vijeff 01-12-2023 4 3   Download

This article studies the impact of data security on consumer intentions to use e-wallets in the rapidly growing economy of Vietnam. The data consist of 236 observations from a survey of consumers in Vietnam.

27p viberkshire 09-08-2023 5 4   Download

Identify barriers impacting the time consuming and error fraught process of medication reconciliation. Design and implement an electronic medication management system where patient and trusted healthcare proxies can participate in establishing and maintaining an inclusive and up-to-date list of medications.

7p visteverogers 24-06-2023 3 2   Download

This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.

313p runthenight04 02-02-2023 4 2   Download

This paper empirically studies how young consumers trust the signals provided by sellers (with a purpose of reducing the asymmetry) in the e-commerce market with the case of cosmetics. Cosmetics are the item chosen as a research object because it is a typical good for the group of goods – the group of goods that consumers can hardly distinguish the quality even after being used.

14p visherylsandberg 18-05-2022 11 2   Download

The aim of study was to delve into anticipate the reason leads to the Intention to use online dating apps or sites. It can find out the effect to the standard of users which can reflect on their choice. A questionnaire including demographic questions, trust toward online people, attitude, word - of - mouth, dating anxiety, perceived enjoyment and the number of tasks perform on internet was developed and distributed to 260 people. The finding shows that perceived enjoyment is the main factor that affects consumers’ purchase intention.

12p alucardhellsing 04-05-2022 27 6   Download

Lecture Electronic Commerce (E-Commerce) - Chapter 8: Marketing and Advertising in E-Commerce provide students with knowledge about describe the factors that influence consumer behavior online; understand the decision-making process of consumer purchasing online; discuss the issues of e-loyalty and e-trust in electronic commerce (EC);...

42p bachnhuocdong 23-12-2021 15 3   Download

The advent of social media provides a range of new means to access, connect and interact consumers. Brands have established their brand communities on social networking sites like Facebook to promote, communicate, and advertise their new market offerings and to encourage customer participation.

13p vimichaeldell 04-12-2021 10 2   Download

Lard is defined as animal fat acquired from the adipose tissue of pigs and is not permitted for human consumption or external use by certain religions such as Islam and Judaism. Due to its low-cost availability for commercial use, it is often mixed with other vegetable oils mistakenly or deliberately and causes loss of consumer trust; hence, its detection in food products is essential. Consumers tend to know the authenticity of commercially available edible oils. However, edible oils are subjected to adulteration risks with lard, which breaches consumer rights.

11p tudichquannguyet 29-11-2021 10 1   Download

This study provides detailed information about impulse buying on social networking by exploring the relationship of these characteristics to the impulse buying behavior. Based on the SOR and CIFE models, we developed a theoretical model and demonstrated empirically that demonstrates online store stimuli, personalized advertising, and reliance on online word of mouth, impulse buying tendency, and on-line trust effect to impulse buying behavior. 198 questionnaires were collected from consumers using Facebook, mainly in Thai Nguyen.

15p huyetthienthan 23-11-2021 20 5   Download

The results showed that there is a difference between the South Korea and Viet Nam in regard to intention to use mobile banking services. While the effects of social responsibility an environmental responsibility on trust, trust on perceived usefulness, perceived risk on intention to use, perceived usefulness on intention to use were significant for the Viet Nam context, those effects were not significant in the South Korea one.

21p huyetthienthan 23-11-2021 9 5   Download

Environmental pollution is a serious problem that all countries are facing with, especially in a fast growing economy as Vietnam. For enterprises, development and marketing of products designed to reduce negative effects on the environment can meet the needs of consumers and society. This paper deals with the ecolabelling concept as a green marketing tool. The main purpose of this study is to find out the eco-labelling impact on consumers' purchase intentions for the next experimental research.

11p huyetthienthan 23-11-2021 16 4   Download

The results revealed the strongly significant relationship between pharmacist’s interaction behavior include perceived pharmacist’s listening, perceived pharmacist’s listening, perceived pharmacist’s professional competence of pharmacist and consumer loyalty with the role of consumer trust moderation and consumer satisfaction in pharmacies. The findings of this research can help the organization to understand customers' needs so that organizations can serve their customers better than their competitors, which finally leads to cost reduction and customer loyalty.

13p huyetthienthan 23-11-2021 20 1   Download

This research shed some light on green consumption behavior of consumers in Vietnam. Materialism (centrality), environmental concern, perceived risk and trust were all reported denoting significant influence on consumers’ willingness to purchase green products in Vietnam. Limitations for this study mainly come from the representativeness of the sample, which was restricted to consumers in Hanoi. This paper provides a conceptual framework to explain green consumption and its motives.

13p huyetthienthan 23-11-2021 10 1   Download