Consumers’ Intention

This research adds to the knowledge of the relationship between brand attitude and brand awareness of Vietnamese consumers in Music Video (MV) marketing. From this work, scholars and marketers can gain better insights into their marketing strategies to create a compelling music video marketing campaign in Vietnam.

17p vialicene 02-07-2024 0 0   Download

This study aims to examine the impact of central and peripheral cues of Online Consumer Review (OCR) (including accuracy, completeness, timeliness, consistency, quantity, product ratings, and visual cues) toward purchase intention based on Elaboration Likelihood Model (ELM) and the mediating role of attitude.

22p vialicene 02-07-2024 2 0   Download

Part 1 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: introduction background situation; practical relevance and application; theoretical preamble; fundamental assumptions; attitudes as predictors of intention; a critical assessment of the history of PLB research; demographics and their limitations; conceptual framework; questionnaire design;...

78p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Perspectives on consumer choice: From behavior to action, from action to agency" provides readers with contents including: Chapter 6 - Intentional psychologies; Chapter 7 - Consumer choice as action; Chapter 8 - Consumer choice as decision - micro­cognitive psychology; Chapter 9 - Consumer choice as decision - macro­cognitive psychology; Chapter 10 - Consumer choice as decision - meso-cognitive psychology; Chapter 11 - Consumer choice as agency;...

175p giangmacvien 22-06-2024 1 1   Download

This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.

12p leminhvu111 07-06-2024 1 0   Download

This study focuses on the Thai market and aims to explore the factors influencing Thai consumers’ purchase intentions towards e-books, providing valuable insights for developing the e-book market in Thailand. Through a questionnaire survey and data analysis, the study investigates the impact of personal factors, perceived usefulness, perceived ease of use, and social factors on consumers’ purchasing decisions.

14p viellison 06-05-2024 1 1   Download

Domestic consumption of nutritional products and food supplements are on the rise. This is due to the fact that consumers have become more affluent and aware of their health. Edible bird’s nest (EBN) is used as a health supplement for medicinal benefits to improve health quality. However, issues such as contamination and counterfeit EBN have caused fluctuation of the product’s price over time and consumers are slowly shunning away from consuming EBN products.

6p longtimenosee10 26-04-2024 2 1   Download

This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.

9p longtimenosee10 26-04-2024 3 1   Download

This study aims to determine the effect of subjective norm, halal awareness, and behavioural control on purchase intention in halal food products for Muslim students in non-Islamic countries. This research is a survey research using a questionnaire as an instrument, distributed to respondents all over Europe.

7p longtimenosee10 26-04-2024 1 1   Download

The proposed research framework encompasses 3 aspects of atmospheric cues from the website (ARQW) such as ubiquity (UB), ease of use (EOU) and information exchange (IE) to establish the research hypotheses. PLS-SEM results revealed that the atmospheric cues from web sites (ARQW) such as ubiquity (U), ease of use (EOU) and information exchange (IE) are key determinants of millennial’s intention to use the online property website in Malaysia. This discovery provides important findings on the factors that have strong impact on consumers’ intention regarding online property websites.

7p longtimenosee10 26-04-2024 2 1   Download

This study tests quantitatively whether attitude becomes intervening between brand image and perceived value towards revisiting intention, using a partial least square method to analyze data, a survey with questionnaires on 100 consumers of resort hotels in Bandung City by considering the supply chain management. The result showed that consumer attitude in Bandung City is not significant as an intervening role for brand image perceived value and revisit intention.

6p longtimenosee10 26-04-2024 1 1   Download

This study aims to evaluate the factors affecting voluntary social insurance participation of small traders. The proposed research model was based on merging Theory of Planned behavior (TPB) and Technology acceptance model (TAM) to examine how to form the participating voluntary social insurance intentions.

16p viritesh 02-04-2024 3 1   Download

This study examines the influence of social media engagement behaviors at various levels (consumption, contribution, creation) on destination advocacy and revisiting intention. Survey results from 273 tourists reveal that consuming behaviors influence destination advocacy and revisiting intention; creating behaviors only influence destination advocacy, and contributing behaviors do not significantly impact destination support and the intention to revisit.

14p viritesh 02-04-2024 4 1   Download

The objective of this study is to observe the influence of two social factors including informative and normative susceptibility which is related to consumers’ attitude and consumers’ purchasing intention of counterfeit products.

6p longtimenosee07 29-03-2024 4 2   Download

Supply chain Management has played a significant role in corporate efficiency and has attracted the attention of numerous academicians over the last few years. This study aims to determine how the influence of supply chain, virtue, integrity, trust in intermediaries, trust in sellers, and customer loyalty, on purchase intentions through online. Data were obtained by distributing 168 questionnaires to students in the Soloraya region which included: Klaten Regency, Sukoharjo Regency, Wonogiri Regency, Sragen Regency, Boyolali Regency, and Solo Kota.

7p longtimenosee06 27-03-2024 4 2   Download

The purpose of the paper is to evaluate the impact of environmental attitude, green satisfaction, green trust, and green perceived quality on Green Purchase Intention (GPI) with the moderation of Environmental Concern (EC) in the fast moving consumer goods. The FMCG industry of Jordan was targeted to collect data. The quantitative approach was adopted for collecting data with using purposive sampling. The PLS-SEM analysis was implemented using SmartPLS 3.2.8.

6p longtimenosee06 27-03-2024 1 1   Download

Rooted from ATAR model, this study aims to examine the effect of halal product accessibility and availability on halal awareness of packaged food products in Malaysia and Thailand consumers. In addition, halal awareness also proposed to influence intention to purchase halal packaged food products. The study among 760 consumers in Malaysia and Thailand revealed that accessibility enhanced halal awareness for Muslim-dominant country whereby availability plays a crucial role in explaining halal awareness for non-Muslimdominant country.

10p longtimenosee04 06-03-2024 8 1   Download

The main purpose of the study is the find which type of reviews affects the consumer goods purchase intent. This study portrays about the shift in the pattern of online shopping and stresses on factors that can help in entrusting confidence in customers who purchase consumer goods over the web. Vietnam is known as a growing economy that has embraced internet for constructive purposes. The recent study is empirical in nature. It involves a sample size of 358 respondents that has been collected through a structured questionnaire.

7p longtimenosee04 06-03-2024 6 0   Download

The research investigates the role of of supply chain strategy in hoteling industry and intention to book hotel Traveloka.com. The questionnaire delivered to the student that is already experiencing booking hotel via Traveloka.com. The results show that the attitude positively influences the intention to book the hotel. The higher of the individual attitude toward the Traveloka.com application, the higher the intention to book the hotel online.

10p longtimenosee04 06-03-2024 4 0   Download

This study is to fill this gap by building a conceptual framework to examine the relationship between customer perceived value derived from SRT and customer loyalty along with factors influencing consumer attitudes and behavioral intentions toward SRT. The results of this study will provide valuable insights for retailers on how to implement SRT effectively to enhance retail store loyalty and performance.

6p vigojek 02-02-2024 5 1   Download