Customer behavior

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 3 1   Download

The purpose of our research is to determine whether the factors of mobile service quality affect customer ordering behavior when choosing to use an online food delivery app in Da Nang city. The study involved 323 interviewees, people between the ages of 18 and 35 in Da Nang. The findings in the study demonstrate that there is a correlation between the quality of mobile service and customer loyalty. Three factors that have a positive impact on customer return to order behavior are “Content, Responsiveness, and Technology Trust”.

23p toduongg 24-08-2024 2 1   Download

The purpose of this study is to examine the effects of store environment on customer perception of store, service quality and food quality, and their influences on customer behavioral intentions in dining service. This study extend the existing literatures by developing a model that accounts for the influences of three restaurant’s store environment factors on customer’s perceptions, including perception of store, food quality and customer service quality and their effects on customer’s behavioral intention.

22p toduongg 24-08-2024 1 0   Download

This study was conducted to evaluate the influence of financial literacy on the behavior of using electronic payment services. Based on survey data from 126 customers in the first 6 months of 2021 in Bac Ninh, using Logistic binary regression method, we found that financial literacy has a positive and significant impact on behavior vi using electronic payment services.

12p toduongg 24-08-2024 4 0   Download

The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.

12p longtimenosee10 26-04-2024 7 2   Download

The most preferred product branding behavior by local customers and local product is equivalent competitive standing for local and foreign products. Basically, well-known brands are likely to be purchased rather than those that are unknown. People often trust what they know and distrust, or, at the very least, feel suspicious with unknown brands.

5p longtimenosee10 26-04-2024 2 2   Download

This thesis develops a flexible customer behavior analysis system, including essential head pose estimation or F-formation modules. This system will be evaluated in an actual retail store. Further, after studying the system, realizing the mentioned problems of the head pose problem, we also propose a process to collect the head pose dataset and multi-task deep neural network model, fusing face detection and head pose estimation to yield face position and head pose at the same time.

72p khanhchi0912 12-04-2024 3 2   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

This paper examines the relationship between employee commitment and supply chain integration dimensions by Leader-Member Exchange (LMX) to explain several performance measures, such as flexibility, delivery, quality, inventory and customer satisfaction. So three elements shape leadership in Leader-Member Exchange (LMX) theory as a relationship and process are investigated. LMX quality is important for the company, because it relates to employee behavior and attitudes, including improving employee performance.

13p longtimenosee09 08-04-2024 7 0   Download

The primary purpose of this study is to explain how and when customer experience benefits the company. Built upon Customer-Dominant Logic, Social Identity theory and Need for cognition, the study propose that customer experience leads to customer engagement behavior via two routes: customer-firm and customer-employee identification.

216p hoamaudon2510 16-06-2022 76 5   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

The objective of this study was to determine the factors influencing the decision to chose supermarket channels when buying fruits and vegetables from consumers in Nha Trang city. Based on qualitative and quantitative research methods, this research proposes a model consisting of eight factors.

14p viuchinaga2711 21-10-2021 13 3   Download

The dissertation explores the factors affecting the service usage of individual customers at Vietnamese commercial banks; the degree of influence of factors affecting individual customer behavior.

12p mmlemmlem_124 22-12-2020 23 1   Download

The thesis focuses on studying the factors affecting the usage behavior of Vietnamese individual customers for international bank card services, thereby proposing solutions and recommendations to develop International bank card services in Vietnam today.

33p trinhthamhodang8 20-10-2020 16 2   Download

The thesis aims to improve service quality, increase customer satisfaction, promote voluntary behavior, voluntarily obey the law participating in motor vehicle civil liability for third parties.

0p cothumenhmong6 17-07-2020 19 1   Download

Purpose of the study is to analyze security issues which have an impact on the online shopping buying behavior of the customer. Also highlights the factors which helps in retaining the online customer.

8p guineverehuynh 17-06-2020 25 5   Download

In this study, opinions of logistics customers were gathered through survey questionnaires. All the responses were analyzed through structural equation modeling technique.

12p tocectocec 24-05-2020 15 0   Download

This research empirically investigates the impacts of three components of organizational culture (Decisiveness, Team orientation, Attention to detail) on service frontliners’ behaviors, represented by organizational commitment and customeroriented behavior (COB) in the airport services in Vietnam. It also estimates the effect of organizational commitment on COB of frontliners.

9p elandorr 03-12-2019 41 3   Download

The main purpose of this study is to better understand the impact of the financial crisis of 2008 on both private wealth management and customers‟ behaviour. This study attempts to fill a gap in the existing private wealth management services with their customers. A number of changes have taken place in the French private wealth management industry and it appears to be a gap between those changes and the customers‟ expectations. To consult more Economic essay sample, please see at: 81p nguyenyenyn117 18-06-2019 34 6   Download

In this chapter you will learn: Supply chains and the value delivery network, the nature and importance of marketing channels, channel behavior and organization, channel design decisions, channel management decisions, marketing logistics and supply chain management.

40p allbymyself_06 28-01-2016 132 6   Download