Customer relationship

This paper is conducted to investigate the relationship between customer satisfaction and firm performance within the businesses that are the retailers of technological devices such as smartphones, laptops, desktop computers, and peripheral devices in Vietnam. The research method used in this study is a quantitative method with multivariate statistical analysis steps such as testing by Cronbach's Alpha coefficient, explore descriptive analysis, correlation analysis, exploratory factor analysis, and multi-stepwise regression analysis.

18p toduongg 24-08-2024 0 0   Download

The article studies the relationship between relationship marketing, emotions, relationship quality, customer loyalty, and opportunism through previous studies, from which to propose the research model. Specifically, the author considers the direct and positive influence of relationship marketing on emotion and relationship quality; direct and positive influence of emotions on relationship quality and loyalty;...

16p toduongg 24-08-2024 1 0   Download

According to the research findings, it is highly suggested to use an effective pricing strategy in order to retain customers in Businesses in Kurdistan. The limitation of this research is lack of time that the researcher was not able to gather more information and data regarding pricing strategy and customer retention. The novelty of this research as specifically to the Erbil market penetration pricing is the best to keep the customer for the long run of business.

15p longtimenosee10 26-04-2024 3 2   Download

This study summarizes a sample of the managers of the Iraqi cellular communications company with 84 employees. The company is a service organization responsible for providing integrated telecommunications services. As a management system that uses human, technical, material and financial resources, its size and value increase in line with technical progress. The demand for telecommunication services is increasing for several factors, the most important being the only means available to the majority and to the increase in population.

6p longtimenosee10 26-04-2024 5 2   Download

Institutions are accelerating to achieve a sustainable competitive advantage in supply chain, its range is expanding to find the tools to help them achieve this purpose, and the growing need for these organizations to understand their current status as well as their potential. Therefore, organizations always depend on information systems to process transactions, develop products, access a large proportion of their budgets to support their operational and commercial activities, and how to acquire knowledge for business owners to access these investments.

16p longtimenosee10 26-04-2024 4 2   Download

Facing uncertain environment, the cultivation of agility is approached as a strategic ability that assists organizations rapidly to sense and respond internal and external uncertainties via effective collaboration of supply chain relationships. The objective of the study is to uncover how organizational antecedent, supply chain collaboration (SCC) and organizational competency, supply chain flexibility (SCF), aimed at augmenting the supply chain agility (SCA) of firms. T

4p longtimenosee10 26-04-2024 3 2   Download

This paper examines the relationship between employee commitment and supply chain integration dimensions by Leader-Member Exchange (LMX) to explain several performance measures, such as flexibility, delivery, quality, inventory and customer satisfaction. So three elements shape leadership in Leader-Member Exchange (LMX) theory as a relationship and process are investigated. LMX quality is important for the company, because it relates to employee behavior and attitudes, including improving employee performance.

13p longtimenosee09 08-04-2024 7 0   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 6 0   Download

Hệ thống quản lý quan hệ khách hàng - CRM (Customer relationship management) là một phương pháp giúp các doanh nghiệp tiếp cận và giao tiếp với khách hàng một cách có hệ thống và hiệu quả, quản lý các thông tin của khách hàng như thông tin về tài khoản, nhu cầu, liên lạc và các vấn đề khác nhằm phục vụ khách hàng tốt hơn. Bài viết trình bày việc ứng dụng Machine Learning trong hệ thống CRM.

3p vipettigrew 15-03-2023 6 1   Download

CRM is a relative new technology in which allows organisations to capture data, and improve customer service capabilities. IT strategy planning is the process of planning, and implementing changes, to ensure organisations have best practise in regards to decision making and infrastructure. At the current moment there is little information domestically available in Australia about CRM systems. This thesis provides some insight, in-regards to CRM and IT strategy planning practice, in Australia.

160p runthenight07 01-03-2023 6 3   Download

This study’s analysis of the discrepancy/gap between expectations and perceptions of the quality of service, identifies deficiencies and areas of dissatisfaction that offer opportunities for university managers to improve overall student services, to build a long-term relationship with the customers, and to improve the institution’s reputation.

288p runthenight04 02-02-2023 11 3   Download

The objective of this research is to explore the domestic transfer pricing practices of service organisations in Australia with the emphasis placed on examining whether, in internal transactions, the domestic transfer price had any influence on the value perceived by the internal buyer. Because the extant transfer pricing theories cannot explain the value perceived by the internal customer in internal exchange of goods and services, an exploratory research methodology is adopted and no assumptions are made about the relationship.

369p runthenight04 02-02-2023 10 4   Download

Doctoral thesis summary "The impacts of supply chain social sustainability on supply chain performance, mediating role of supply chain integration the case of Vietnam" Identifies the relationship between supply chain social sustainability and supply chain performance, mediating role of supply chain integration; examines the impact of social sustainability on three dimensions of supply chain integration: internal, customer, and supplier; identifies the influence of supply chain integration on customer performance, supplier performance, and supply chain performance.

27p bigdargon04 24-11-2022 14 4   Download

Giáo trình Quản trị quan hệ khách hàng với mục tiêu giúp các bạn có thể nâng cao sự hiểu biết về khách hàng và tầm quan trọng của việc chăm sóc khách hàng; Phân tích các nhân tố chính trong việc chăm sóc khách hàng; Trình bày được các quy trình, phương pháp chăm sóc khách hàng chuyên nghiệp nhất. Mời các bạn cùng tham khảo!

91p runordie8 07-10-2022 29 12   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

Bài viết giới thiệu 04 công cụ digital marketing được sử dụng trong các tổ chức giáo dục bao gồm: (1) Social Media Marketing, (2) SEM ( Search Engine Marketing- Marketing công cụ tìm kiếm), (3) CRM (Customer Relationship Management - Quản trị quan hệ khách hàng) và (4) Marketing trên web/ thiết bị di động.

8p visteveballmer 06-11-2021 42 7   Download

Bài giảng Quản trị quan hệ khách hàng trang bị cho sinh viên kiến thức cơ bản và toàn diện để thực hiện được những công việc trong quản trị quản hệ khách hàng. Chương 1, 2, 3, 4 gồm có những nội dung chính sau: Khái quát về quản trị quan hệ khách hàng, chiến lược quản trị quan hệ khách hàng, tạo giá trị cho khách hàng và quản lý chu kỳ đời sống tiêu dùng, xây dựng hệ thống CRM.

64p lovebychance07 12-07-2021 82 17   Download

Chương 5, 6, 7, 8 gồm có những nội dung chính sau: Quản lý Mạng lưới và đối tác trong CRM, công nghệ thông tin và tự động hóa lực lượng bán hàng, marketing và dịch vụ, quản trị xung đột và duy trì sự hài lòng của khách hàng, tổ chức và đánh giá hoạt động CRM. Mời các bạn cùng tham khảo.

51p lovebychance07 12-07-2021 98 15   Download

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.

22p kequaidan11 17-04-2021 11 0   Download

Object of study analyze the influence of CEM and CRM on business performance of retail businesses in Can Tho City. In which, the subjects surveyed are supermarket customers from Co.opmart, Vinmart, Big C, Lottemart, Mega market and supermarket managers include supermarket managements of Co.opmart , Big C, Lotte mart, and Mega market in Can Tho City.

29p angicungduoc11 17-04-2021 29 3   Download