Developed market

With the rapid growth of the Internet and portable devices such as smartphones and tablets, mobile advertisements have become a powerful, widely-implemented marketing method. Having been popularly developed from 2014 - 2015, playable advertisements quickly gained intentions from advertisers, marketers, and app creators.

19p vialicene 02-07-2024 0 0   Download

This article presents research on the practical development, the impacts, and the application of Industry 4.0 technologies in the real estate market in Vietnam. Through this examination, it evaluates, forecasts, and recommends solutions to foster a healthy real estate market and improve the mechanisms of real estate market development in the foreseeable future.

7p viwalton 02-07-2024 1 1   Download

Part 1 of ebook "Construction supply chain management: Concepts and case studies" provides readers with contents including: concepts; the concept and development of supply chain management in the UK construction industry; culture in supply chains; learning to co-operate and co-operating to learn: knowledge, learning and innovation in construction supply chains; marketing and pricing strategy;...

128p mothoiphong 28-06-2024 2 1   Download

Part 2 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: preparing destination markets; market research and organizational design; internal and external fit; segmentation, targeting, and positioning; developing functional strategies; international pricing and distribution strategies;...

211p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: the fight against corporate autism in industrial companies; misinterpreting customer orientation; a conceptual framework for understanding technical products; exploring industrial markets; industrial market segmentation; industrial product design and development;...

223p giangmacvien 22-06-2024 2 1   Download

In ebook "The quintessence of marketing: What you really need to know to manage your marketing activities" the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. Along this process they present the fourteen most important marketing instruments that occur during this process. Having read this book you will have a basic understanding of marketing and the process of marketing management.

147p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 2 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: tourism systems and networks; network structure and performance in the tourism industry; cooperative and competitive practices; public and private sector specificity as a determinant of cooperation in a tourist region; accessibility of cities and regions in supranational branding; success factors for collaborative destination marketing; experiential marketing and destination management;...

129p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East" provides readers with contents including: Chapter 1 - Perceptions, stereotypes and media image of the developing world; Chapter 2 - Factors influencing the media image of developing countries; Chapter 3 - Marketing and destination branding; Chapter 4 Tourism marketing for destinations with negative images;...

89p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East" provides readers with contents including: Chapter 5 - Marketing Middle East destinations; Chapter 6 - Marketing African destinations; Chapter 7 - Marketing Asian destinations; Chapter 8 - Final observations and insights;...

110p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 6 - The bridge; Chapter 7 - Ansoff's growth matrix – in detail; Chapter 8 - The Problems–solutions TM framework; Chapter 9 - How to more effectively market to women; Chapter 10 - Masculine and feminine; Chapter 11 - Conclusions;...

120p giangmacvien 22-06-2024 1 1   Download

Ebook "The drivers of wearable device usage: Practice and perspectives" collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smart-watches, activity trackers, and smart-glasses, potential drivers of wearable device usage are identified and evaluated.

71p giangmacvien 22-06-2024 3 1   Download

Ebook "Social media for scientific institutions: How to attract young academics by using social media as a marketing tool" covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities.

131p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Digital relevance: Developing marketing content and strategies that drive results" provides readers with contents including: strategy - building the foundation; relevance - the frame for engagement; positioning for competitive advantage; the need for a continuum approach; storytelling - make your customer the hero;...

127p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Digital relevance: Developing marketing content and strategies that drive results" provides readers with contents including: dynamic execution - put strategy in play; responsiveness - your ability to sync up; contextual connections - the art of getting personal; proving performance - science, not fluff;...

104p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 1 - A dynamic conditional correlation analysis-­based approach to test financial contagion in developing markets; Chapter 2 - Achieving business agility through service-­oriented architecture in recovering markets; Chapter 3 - An analysis of foreign direct investment with special reference to indian economy; Chapter 4 - An empirical analysis of price discovery in indian commodity markets; Chapter 5 - An empirical study on factors affecting faculty retention in indian business schools; Chapter ...

239p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Mobile marketing channel: Online consumer behavior" provides readers with contents including: Chapter 4 - Effective mobile channel; Chapter 5 - Design of the mobile channel structure; Chapter 6 - Target marketing and development of the communication channel; Chapter 7 - Conclusion;...

66p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Rethinking place branding: Comprehensive brand development for cities and regions" provides readers with contents including: Chapter 1 - The need to rethink place branding; Chapter 2 - Rethinking the place branding construct; Chapter 3 - Rethinking the place product from the perspective of the service-dominant logic of marketing; Chapter 4 - Rethinking sense of place sense of one and sense of many; Chapter 5 - Rethinking place identities; Chapter 6 - Rethinking virtual and online place branding; Chapter 7 - Rethinking strategic place branding in the digital age;...

126p giangmacvien 22-06-2024 2 1   Download

Ebook "Scaling the tail: Managing profitable growth in emerging markets" presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

179p giangmacvien 22-06-2024 2 1   Download

Part 2 book "The future of solar energy" includes content: Integration of distributed photovoltaic generators; integration of solar generation in wholesale electricity markets; subsidizing solar technology deployment; advancing solar technologies - Research, development and demonstration.

182p dianmotminh03 17-06-2024 1 0   Download