Different brands

Part 2 of ebook "When luxury meets art: Forms of collaboration between luxury brands and the arts" provides readers with contents including: typology of luxury brand-art collaborations; preliminary methodological remarks; empirical selection and description of luxury brand-art collaborations; determination of different types of luxury brand-art collaborations; closing remarks; evaluation and limitations of the typological study;...

63p giangmacvien 22-06-2024 1 1   Download

Ebook "Wine queens: Understanding the role of women in wine marketing" explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry.

56p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...

158p giangmacvien 22-06-2024 2 1   Download

Ebook "Handbook of media branding" offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands.

405p giangdongdinh 30-05-2024 2 2   Download

Ebook Defending the brand provides an inside view of the unique issues that companies face related to brand abuse and piracy in the digital age. It also introduces strategies that have been used successfully to combat assaults, and provides the knowledge and insights necessary to take control of your brand and capture revenue. Defending the Brand is different from most branding books in that there is limited discussion of abstract theories or unproven methodologies.

288p zizaybay1103 29-05-2024 6 2   Download

This research paper covers the distribution of economic rent among different participants of a chains, as exemplified by global value chains in the resource management industries.

9p longtimenosee09 08-04-2024 2 1   Download

Quality management (QM) has become an undeniable issue for companies of different sizes, given all the advantages it offers them in terms of competitiveness in the international market. It boosts brand image and authorities’ confidence in the organization’s practices. However, quality cost management system (QCMS) is not practiced as much due to several factors. This article presents the works done on QCMS in the Moroccan Market and shows the beneficial impact on the strategy and sustainability of companies.

8p longtimenosee06 27-03-2024 4 3   Download

The challenge of trying to meet with the customers’ needs in terms of quality and quantity within best price practices (marginal profit) remains a vital part of decision making in all producing firms (manufacturing, service rendering companies, etc.). This research is born out of a concern for such challenges.

9p longtimenosee04 06-03-2024 7 1   Download

The study is done with quantitative research by a sample of 243 respondents who are from different countries staying in Ho Chi Minh City. The results show that rice ST25 is acknowledged, and consumers highly rate it, and its potential to be made into national gifts and to stand firm to represent the image of Vietnam from a tourism perspective. The conclusion and recommendations can be utilized to identify other handmade items for Vietnam’s sustainable tourism.

11p vigrab 02-02-2024 4 1   Download

Ebook "Building brand value the playboy way" is about the history of a brand—Playboy. Therefore, it is written chronologically by decade with each Part representing a different decade in the Playboy brand lifecycle. However, this book is not a biography, nor is it an annotated timeline of events. Instead, it is written with a focus on branding theory and the marketing strategies and tactics that create, develop, expand, revive, and sustain a brand.

204p loivantrinh 29-10-2023 3 2   Download

Part 2 book "Diagnostics and therapy in veterinary dermatology" includes content: Medical management of acute and chronic otitis what is the difference between brand name, generic, and compounded drugs; topical therapies; antimicrobial resistance immunopharmacology; allergen immunotherapy; biologic therapies for dermatologic use,... and other contents.

118p oursky05 23-10-2023 4 3   Download

The article presented the similarities between marketing principles and recruiting theories in different aspects. Then, the study applied the Five A's framework used to build customer journey, to shape the candidate journey. The research findings are likely to lay the basis for further studies on applying marketing philosophies to build employer brands to attract the high-skilled workforce.

11p viannee 04-08-2023 3 3   Download

3D Printing is increasingly used in many fields such as: Medicine and Dentistry, Aviation, Automation, Jewelry, Architecture, and Fashion, etc. To achieve high efficiency in printing process, the first well-thought-out step is choosing a 3D printer. There are many types of 3D printers manufactured by different brands on the 3D printer’s market and each type has all the parameters (criteria) to evaluate is not the same.

4p vifalcon 18-05-2023 5 2   Download

The nasal route for drug administration has the potential for local and systemic delivery of a wide variety of therapeutics. Nasal spray drug delivery has the potential to administer drugs to the bloodstream, avoiding the use of painful needles. While there is great potential, studies in the area are limited and somewhat conflicting. This study aimed to support the improvement of nasal drug delivery through experimental work on a model nasal cavity and through experimental characterisation of nasal spray behaviour. Four different brands of nasal spray were investigated.

91p runthenight04 02-02-2023 5 2   Download

This research offers a new perspective to look at Employer Brand Equity- from existing employees, as it differs from most prior papers which only focus on investigating potential employees for recruitment. The study shows the varying results for two groups of employees: office workers and frontline sales people and also points out important factors in Employer Brand Equity impacting the decision to stay or to leave of this retailer’s employees.

16p alucardhellsing 04-05-2022 18 3   Download

There are wide variations in the physical designs and attributes between different brands of intravenous cannulae that makes product selection and purchasing difficult. In a systematic assessment to guide purchasing, we assessed two cannulae – Cannula P and I. We proposed that the results of in-vitro performance testing of the cannulae would be associated with preference after clinical comparison.

6p viisaacnewton 26-04-2022 14 1   Download

In this study, we sampled 6 types of cigarettes: ThangLong, Vina, Craven, Demi, Maxx and Bastos from local stores and conducted toxicological tests on zebrafish larvae. Our results show that there are variations in toxicological properties of total particle matter collected from different cigarette brands in lethal and morphological effects on zebrafish embryos.

7p meyerowitz 25-12-2021 8 0   Download

This study investigates tourism searching patterns and keywords volume related to cultural information through search engines and social media. The research sites include tourism region in the middle of Vietnam which are Hue, Danang, and Hoi An. Successful examples of creative cities all over the world are reviewed for technological platform-based communication in three different levels: primary, secondary, and tertiary. The findings suggest implications for Danang city to use new technologies for city brand communication more effectively.

13p huyetthienthan 23-11-2021 20 5   Download

This study uses multidimensional scale (MDS) and ALSCAL tool based on provincial competitiveness index to explore the differences among Vietnam localities. Then a perceptual map is formed to recognize the current locations of each province or city in investors’ mind. The findings show that two indices groups building differentiation of Danang include: 1st factor – entry cost and proactivity, 2nd factor – land access and time costs. Some implications are given for Danang in positioning the city brand image based on differentiation.

8p huyetthienthan 23-11-2021 13 4   Download

Lecture Brand management - Lecture 4: Choosing brand elements, after studying this section will help you understand: Identify the different types of brand elements; List the general criteria for choosing brand elements; Describe key tactics in choosing different brand elements.

17p caphesuadathemtac 09-11-2021 15 0   Download