Ebook Marketing with social media

Part 2 of ebook "Taking down goliath: Digital marketing strategies for beating competitors with 100 times your spending power" provides readers with contents including: Chapter 6 - Tactics and strategies for creating effective e-mail marketing campaigns; Chapter 7 - Search engine advertising; Chapter 8 - Understanding search engine optimization; Chapter 9 - The social media universe; Chapter 10 - The mobile marketing conundrum; Chapter 11 - The level playing field;...

135p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Tourism management, marketing, and development (Volume I: The importance of networks and ICTs)" provides readers with contents including: ICT and tourism; tourism branding, identity, reputation co-creation, and word-of-mouth in the age of social media; technological innovation in e-tourism; open data challenges and opportunities for the tourism industry; the role of ICT within tourism development processes in post industrial sites; e-reputation management and strategic business development using web 2.0 tools;...

137p giangmacvien 22-06-2024 4 1   Download

Part 1 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: the foundations; introduction to social commerce; tools and platforms for social commerce; supporting theories and concepts for social commerce; social media marketing; marketing communications in social media; customer engagement and metrics; social shopping concepts, benefits, and models;...

196p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Social media management: Technologies and strategies for creating business value" provides readers with contents including: Chapter 6 - Search engine optimization; Chapter 7 - Sentiment analysis and opinion mining (Business intelligence 1); Chapter 8 - Social network data and predictive mining (Business intelligence 2); Chapter 9 - e-Recruitment; Chapter 10 - Crowdfunding; Chapter 11 - Legal and ethical issues in social media; Chapter 12 - Wrap-up;...

133p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: positioning in online social networks through QDQ media; modelling the influence of eWOM on loyalty behaviour in social network sites; crowdsourcing as a competitive advantage for new business models; analyzing a successful incubator business model; website effectiveness for tourism accommodation companies;...

81p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Strategies in E-business: Positioning and social networking in online markets" provides readers with contents including: search engine optimization and ethical leadership strategies; search engine ranking a SEO strategy; the integration of social networks in the competitiveness of cooperation networks; how are new media changing the working environment; the importance of trust in information security in interconnected organisations;...

83p giangmacvien 22-06-2024 2 1   Download

Ebook "Social media for scientific institutions: How to attract young academics by using social media as a marketing tool" covers relevant topics of social media in the area of research institutes. Daniel Hurrle and Julia Postatny follow the research question of how social media can empower the communication of such institutes by using the example of the Berlin-Brandenburg Academy of Sciences and Humanities.

131p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Roles, trust, and reputation in social media knowledge markets: Theory and methods" provides readers with contents including: a research agenda for the study of entropic social structural evolution, functional roles, adhocratic leadership styles, and credibility in online organizations and knowledge markets; building trusted social media communities; methods for researching trust and credibility;...

105p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Roles, trust, and reputation in social media knowledge markets: Theory and methods" provides readers with contents including: tools for enhancing trust and transparency; from invisible algorithms to interactive affordances; novel research directions; breaking the iron law of oligarchy; cultural differences in social media; research opportunities and gaps in trust, credibility, and authorship research;...

93p giangmacvien 22-06-2024 1 1   Download

Ebook "Social media marketing in tourism and hospitality" describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks.

178p dangsovu 20-10-2023 8 6   Download

Continued part 1, part 2 of ebook "Social media marketing: The next generation of business engagement" provides readers with contents including: social business building blocks; engagement on the social web; social CRM; social objects; the social graph; social applications; social applications drive engagement; social graphs spread information; build on existing social objects;...

188p thamnhuocgiai 24-09-2023 10 7   Download

Part 1 of ebook "Social media marketing: The next generation of business engagement" provides readers with contents including: social business fundamentals; social media and customer engagement; the new role of the customer; build a social business; the social business ecosystem; run a social business; social technology and business decisions; social analytics, metrics, and measurement;...

222p thamnhuocgiai 24-09-2023 9 6   Download

Continued part 1, part 2 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: the programs between the ads - the persuasive power of entertainment fiction and narrative; individual differences in media usage and their role as mediators and moderators of media effects; marketing through sports entertainment;...

226p hanlinhchi 29-08-2023 3 3   Download

Ebook "Advertising, promotion, and other aspects of Integrated marketing communications (Ninth edition)" discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.

754p tichhythan 17-08-2023 12 8   Download

Ebook "E-marketing (Seventh edition)" directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment.

498p tichhythan 17-08-2023 11 8   Download

Ebook The Wealth of Networks: How social production transforms markets and freedom - Part 1 includes contents: Chapter 1 introduction:a moment of opportunity and challenge; chapter 2 some basic economics of information production and innovation; chapter 3 peer production and sharing; chapter 4 the economics of social production; chapter 5 individual freedom: autonomy, information, and law; chapter 6 political freedom part 1: the trouble with mass media.

223p haojiubujain03 24-07-2023 6 3   Download

Ebook Marketing with social media: 10 easy steps to success for business – Part 1 presents the following content: Chapter 1 What is social media? Policy, plan and profitability; Chapter 2 Facebook basics and content ideas; Chapter 3 LinkedIn basics and networking using LinkedIn; Chapter 4 Twitter basics and using Twitter for your business.

124p haojiubujain02 03-07-2023 8 7   Download

Ebook Marketing with social media: 10 easy steps to success for business – Part 2 presents the following content: Chapter 5 Online etiquette and preserving your reputation; Chapter 6 YouTube explained; Chapter 7 Google+ and why it’s important for SEO; Chapter 8 Pinterest and pinning the best images; Chapter 9 Vine and Instagram basics to create great video; Chapter 10 Making your website work and promoting your social media efforts.

103p haojiubujain02 03-07-2023 9 7   Download

Part 1 of ebook "Open tourism: Open innovation, crowdsourcing and co-creation challenging the tourism industry" provide readers with content about: theoretical fundamentals and concepts; case studies - information level; the importance of customer co-creation of value for the tourism and hospitality industry; managing open innovation in small and medium-sized enterprises (SMES); prospects of technology-enhanced social media analysis for open innovation in the leisure industries;... Please refer to part 1 of the ebook for details!

373p tieuvulinhhoa 22-09-2022 12 4   Download