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Ebook Relationship marketing strategy
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Part 2 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: digital marketing; strategic application of mobile couponing in Indian market; digital disruption in emerging markets; multinational marketing; challenges in customer relationship management with export customers; rising ethnic nationalism and protectionism; business to business marketing; business strategy;...
219p
giangmacvien
22-06-2024
2
1
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Part 1 of ebook "Business relationship management and marketing: Mastering business markets" provides readers with contents including: basic principles of business relationship management; theoretical perspectives of business relationships; analysis, goals and strategies of business relationship management; strategies of business relationship management;...
199p
giangmacvien
22-06-2024
1
1
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Part 2 of ebook "Entrepreneurial marketing for SMEs" provides readers with contents including: Chapter 7 - Internationalisation strategies; Chapter 8 - Value propositions, how to build SMEs’ offering; Chapter 9 - Pricing and distribution decisions in a context of low distribution capacity; Chapter 10 - Building brands in SMEs; Chapter 11 - Supply chain relationships management, SMEs’ partners;...
111p
giangmacvien
22-06-2024
1
1
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Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...
252p
giangmacvien
22-06-2024
3
1
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Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.
517p
giangdongdinh
30-05-2024
2
2
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Ebook "Empowering brands with customer integration: Classification, benefits and success factors" rovides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.
108p
giangdongdinh
30-05-2024
4
2
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Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...
113p
tuongnhuoclan
27-11-2023
6
2
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Ebook "Technology and finance: Challenges for financial markets, business strategies and policy makers" cover the following topics: the impact of technology on financial institutions - evolution or revolution; the relationship between technology and financial markets, including the impact of 'electronification' on financial markets and deposit insurance systems; the real and potential impact of technology on productivity growth, and possible implications for economic growth, monetary policy and markets;...
397p
tuongnhuoclan
28-11-2023
6
5
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Ebook "Business marketing: Text and cases (Fourth edition)" extensively updates all concepts and adds to it new concepts such as Supply chain strategies and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today's businesses.
627p
tichhythan
17-08-2023
13
8
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Part 1 book "Business marketing management b2b" includes content: A business marketing perspective, the business market - perspectives on the organizational buyer, organizational buying behavior, customer relationship management strategies for business markets, segmenting the business market and estimating segment demand.
337p
oursky01
24-07-2023
9
6
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Ebook Small business management: Launching and growing entrepreneurial ventures – Part 2 includes contents: Focusing on the customer: Marketing growth strategies; Managing growth in the small business; Understanding what the numbers mean.
400p
haojiubujain03
24-07-2023
7
5
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Part 1 of ebook "Customer relationship management: Concept, strategy, and tools" has presents the following content: conceptual foundation; strategic CRM today; concepts of customer value; strategic CRM; implementing the CRM strategy; strategic customer-based value metrics; popular customer selection strategies; techniques to evaluate alternative customer selection strategies; analytical CRM; customer analytics;...
186p
dieptieuung
20-07-2023
6
3
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Continued part 1, part 2 of ebook "Customer relationship management: Concept, strategy, and tools" has presents the following content: operational CRM; software tools and dashboards; loyalty programs - design and effectiveness; campaign management; impact of CRM on marketing channels; CRM issues in the business-to-business context; customer privacy concerns and privacy protective responses; advances in CRM applications; applications of CRM in B2B and B2C scenarios;...
236p
dieptieuung
20-07-2023
7
3
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Ebook Relationship marketing strategy presents the following content: Marketing Strategies that Build Customer Commitment and Loyalty; Foundations of Relationship Marketing Strategy; Exploratory Study of Consumer Preference Towards Common Relationship Marketing Tactics;...
32p
chankora
16-06-2023
9
4
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Ebook Digital business and e-commerce management: Strategy, implementation and practice strategy, implementation and practice (Sixth edition) – Part 2 to developing digital business strategy and applications are reviewed for the organisation as a whole (Chapter 5), with an emphasis on buy- side e-commerce (Chapters 6 and 7) and sell-side e-commerce (Chapters 8 and 9).
504p
haojiubujain01
06-06-2023
10
5
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Ebook The marketing book: Part 1 includes the following chapters: Chapter 1 one more time – what is marketing? chapter 2 postmodern marketing: everything must go! chapter 3 relationship marketing; chapter 4 the basics of marketing strategy; chapter 5 strategic marketing planning: theory and practice; chapter 6 consumer decision making: process, level and style; chapter 7 business-to-business marketing: organizational buying behaviour, relationships and networks; chapter 8 marketing research; chapter 9 quantitative methods in marketing; chapter 10 market segmentation.
323p
runthenight04
04-01-2023
15
7
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Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling marketing and the measurement of marketing effectiveness; chapter 21 marketing implementation, organizational change and internal marketing strategy; chap...
552p
runthenight04
04-01-2023
15
5
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Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2 presents the following content: Chapter 5 e-business strategy, chapter 6 supply chain management, chapter 7 e-procurement, chapter 8 e-marketing, chapter 9 customer relationship management, chapter 10 change management, chapter 11 analysis and design, chapter 12 implementation and maintenance. Please refer to the documentation for more details.
514p
runthenight03
07-12-2022
13
8
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Ebook Digital Marketing: Strategy, Implementation and practice - Part 1 presents the following content: Introducing digital marketing, online marketplace analysis: micro-environment, the online macro-environment, digital marketing strategy, the impact of digital media and technology on the marketing mix, relationship marketing using digital platforms.
378p
runthenight02
08-11-2022
21
12
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Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design, differentiation, direct mail, distribution and channels, employees, entrepreneurship, experiential marketing, financial marketing, focusing and niching, for...
98p
runthenight02
08-11-2022
21
10
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