Food marketing

Part 2 of ebook "Market entry in China: Case studies on strategy, marketing, and branding" provides readers with contents including: fashion, luxury, and play; take the opportunity to pilfer a goat; HTH’S exploration in China; master international franchising in China; beverages and food; preparing business activities in China;...

117p giangmacvien 22-06-2024 2 1   Download

Ebook "Empowering brands with customer integration: Classification, benefits and success factors" rovides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.

108p giangdongdinh 30-05-2024 4 2   Download

The book also intervenes in the debate over off-label drug marketing and the proper role of the FDA before and after a drug goes on the market. Dealing honestly and thoroughly with the FDA's successes and failures, these essays rethink the structure, function, and future of the agency and the effect policy innovations may have on regulatory institutions abroad.

568p vimeyers 29-05-2024 3 2   Download

Domestic consumption of nutritional products and food supplements are on the rise. This is due to the fact that consumers have become more affluent and aware of their health. Edible bird’s nest (EBN) is used as a health supplement for medicinal benefits to improve health quality. However, issues such as contamination and counterfeit EBN have caused fluctuation of the product’s price over time and consumers are slowly shunning away from consuming EBN products.

6p longtimenosee10 26-04-2024 2 1   Download

This article substantiates the need to strategize food markets’ development in the region as components of the region's reproduction cycle of food products by using supply chain management. The authors suggest two approaches in terms of this development in the region. Within the framework of the product-territorial approach, strategies have been defined for the development of markets for individual food products in order to activate internal sources of forming product supply.

7p longtimenosee10 26-04-2024 1 1   Download

The concerns of dwindling food supply and over dependence on imported foods in Nigeria, especially in the face of dwindling foreign exchange, has prompted attention of experts on how to improve production and marketing of home-grown local food crops. The study assessed the quality characteristics and price preferences of consumers of Cowpea in the Niger State, Nigeria. The study adopted the survey design using quantitative research strategy.

14p longtimenosee10 26-04-2024 2 1   Download

This study aims to determine the effect of subjective norm, halal awareness, and behavioural control on purchase intention in halal food products for Muslim students in non-Islamic countries. This research is a survey research using a questionnaire as an instrument, distributed to respondents all over Europe.

7p longtimenosee10 26-04-2024 1 1   Download

This paper describes the US activity on greater access of American corporations on the European market and differences in approaches of the US and the EU to the quality and security food standards and to the use of genetically modified foods. Strained relationships between the US and the EU in 2016 is a result of the publication of the US intentions to secretly push American standards and rules into the draft agreement.

6p longtimenosee10 26-04-2024 2 1   Download

The Russia - Ukraine conflict has had a major impact on the regional and world economy. The conflict has had the effect of increasing the prices of some commodities such as food, energy, precious metals and many other commodities. Moreover, the war also had a major impact on the stock market, currency market, increased inflation, economic recession, etc. As an open country and deeply integrated with the world economy, Vietnam’s economy has to face both positive and negative impacts.

10p longtimenosee09 08-04-2024 5 1   Download

The aim of a food distribution center is to meet food supply chain chain throughout the region, avoid food scarcity, stabilize food prices and maintain price disparities thus they can be properly met. The role of food hubs is to aggregate, distribute and market food at the farmer, trader level, and to function the role of the BUMD in realizing the operation of the food distribution center.

13p longtimenosee07 29-03-2024 6 2   Download

The study "Role of product innovation and market orientation on business performance" aims to analysis the relationship between product innovation on business performance and market orientation on business performance of micro small enterprises in food and beverage sector in Jakarta.

6p longtimenosee07 29-03-2024 4 2   Download

This study conducted confidence interval estimation to assess variation in the fat content of hamburger samples from a restaurant, using Minitab. The standard for mean fat content was set at 15 grams as per accepted regulatory requirements, with a standard deviation of 1 gram. In this study twenty samples were selected at random and statistical process control was determined by the individual moving range (I-MR) test. The I-MR chart conducted on twenty individual hamburger samples showed that the fat content was in statistical process control.

9p longtimenosee07 29-03-2024 2 1   Download

The largest and fastest-growing market in recent years is the Halal sector, which has received limited attention. The halal market is extremely competitive, and halal logistics are crucial to the growth of the halal food industry in Malaysia. The purpose of this study is to examine the relationship between Halal logistics practices and Organisational Competitiveness of Halal food industry in Kuala Lumpur, Malaysia. Quantitative analysis performed on a survey data of 108 respondents from Halal Industry in Kuala Lumpur.

12p longtimenosee07 29-03-2024 4 2   Download

This development enables consumers to continue to afford sustainable food in the future. Due to the complexity and non-transparency of value chains (especially in the organic food market) as well as the insufficient labelling of organic food, there is a lack of information in the organic food market. This often results in market failure.

12p longtimenosee07 29-03-2024 7 1   Download

This research aimed to examine the performance aspects of the Moroccan industrial food enterprises, which are characterized by its heterogeneous nature (the quality of raw materials, deadlines, volatile customer demand, processes, markets, etc.), Only a very limited number of studies have focused on the implementation of managerial practices within companies operating in the food sector. This study used the qualitative research.

11p longtimenosee07 29-03-2024 2 1   Download

This study aims to provide an explanation of the differences in the results of research regarding the relationship between the capabilities of management of customer relationships with marketing performance, through family distribution networks as a part of supply chain management with the object on food and beverage SMEs Banten Province, Indonesia.

11p longtimenosee06 27-03-2024 7 2   Download

The main purposes of this paper are to identify the type of risks involved in the halal food supply chain (HFSC) in articles published in the context of halal management. The study utilized an extensive literature review of current halal management literature specifically in relation to the food supply chain. The study has found nine significant risks in the halal food supply chain which is the human resource, processing risk, logistic risk, raw material risk, halal certification, traceability, market characteristic, outsourcing practices, and product characteristic.

7p longtimenosee06 27-03-2024 5 2   Download

The value proposition has largely affected firms in the growth of the business. A firm needs to comprehend which needs are to be addressed in order to satisfy the market for the values created. This paper is aimed at exploring the components of value that constitute the proposition. This profound question was investigated by the collection of interviews in the media achieved. The content analysis technique was employed to manipulate data. This research indicates that there are eight values that small food firms should consider in developing a value proposition.

6p longtimenosee06 27-03-2024 3 2   Download

The article analyzes supply chain in investment attractiveness and capital supply chain in investments in the Russian agro-industrial complex. The authors analyze the current state of the Russian agro-industrial complex, study supply chain in investments in fixed assets in the agricultural sector, and identify the growth rates of the components of GDP production. A supply chain forecast is carried out until 2024, and the share of supply chain strategies of agriculture markets in fixed assets to gross domestic product is also forecasted.

8p longtimenosee06 27-03-2024 11 2   Download

The export potential of a country determines the development of its economy, profit-making organizations, and a high level of competitiveness in the world markets of goods. Supply chain management can be utilized in export system to improve the efficiency and make it easy for the receiver and sender. So, in this paper impact of the supply chain management in agricultural potential for export investigated. In addition, a high share of exports characterizes the internal supply of goods, the ability to produce it at lower costs than competitors.

5p longtimenosee04 06-03-2024 2 0   Download