Global retailers

Ebook "Contemporary wine marketing and supply chain management: A global perspective" intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers.

258p giangdongdinh 30-05-2024 2 2   Download

Ebook "Fair trade in CSR strategy of global retailers" shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

217p giangdongdinh 30-05-2024 6 2   Download

Ebook "Fashion brand internationalization: Opportunities and challenges" provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.

160p giangdongdinh 30-05-2024 2 2   Download

The textile industry is Pakistan’s largest and one of the oldest manufacturing industries. Widely available local cotton and continuous public support have been important factors in the growth of the textile industry. However, the garment sector in Pakistan is trapped at a low-equilibrium in a high value-added category—producing low-price items for mass retailers.

18p longtimenosee10 26-04-2024 4 1   Download

Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.

374p longtimenosee03 30-01-2024 12 3   Download

In ebook "Retailing in the 21st century: Current and future trends (Second edition)" these experts share their knowledge and insights about diverse topics ranging from retailing trends around the world to retailing strategies, marketing, operations, and human resource management. In particular, the book provides valuable information on recent developments in marketing and technology in retailing, including RFID, electronic price tags, digital advertising displays, self check-out systems, personal selling assistants, and smart kiosks.

515p loivantrinh 29-10-2023 6 3   Download

Ebook "Retailing management (Eighth edition)" emphasizes five important developments in retailing: the increasing role of the Internet in retailing; new ways to communicate with customers; the greater emphasis on social responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of the retail industry.

712p loivantrinh 29-10-2023 8 4   Download

Ebook "The internationalisation of retailing in Asia" provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution. Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.

236p loivantrinh 29-10-2023 11 3   Download

Part 2 book "Global logistics" includes content: Delivering sustainability through supply chain management; performance measurement and management in the supply chain; retail logistics; internet traders can increase profitability by reshaping their supply chains; learning from humanitarian supply chains, slobal sourcing and supply, international road and rail freight transport activity.

266p oursky03 21-08-2023 14 6   Download

The article will study the criteria to evaluate the development level of a retail system in the context of globalization. Based on the establishing criteria, the article will evaluate the development level for Vietnam’s retail system in the international integration. From the analysis of the current situation, the paper proposes some policy recommendations for Vietnamese retailers to develop their retail system in the international integration.

8p tethientran 27-07-2023 7 6   Download

In this process, VCB has achieved a lot of success, but still contains some limitations that need to be overcome. In addition, VCB continues to face challenges brought about by globalization. Based on the assessment of the retail banking services of VCB, the paper proposes solutions for sustainable development of retail banking balance with sustainable objectives of economic benefits, social benefits and environmental objectives.

11p tethientran 27-07-2023 8 5   Download

Continued part 1, part 2 of ebook "Global logistics: New directions in supply chain management (Fifth edition)" presents the following content: supply chain vulnerability, risk and resilience; delivering sustainability through supply chain management; performance measurement and management in the supply chain; road transport optimization; retail logistics; internet traders can increase profitability by reshaping their supply chains; global sourcing and supply;...

214p dieptieuung 14-07-2023 6 3   Download

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...

370p haojiubujain01 03-07-2023 4 2   Download

Ebook Retail Business Environment: Part 1 presents the following content: Introduction to Retail Environment; Structural Change in Retail Environment; International Retailing Internationalization and Globalization; Retailing Structure;...Please refer to the documentation for more details.

167p chankora 16-06-2023 2 1   Download

The paper provides overview of the Vietnam retail industry prospects; The global consumption trends and reviews the development of modern retailers in Vietnam. Introduced in 2005, supermarkets and convenience stores have rapid development in Vietnam as modern retail channels.

9p vigiselle2711 29-08-2021 13 1   Download

The following will be discussed in this chapter: Channel-of-distribution structures, import-oriented distribution structure, Japanese distribution structure, high density of middlemen, channel control, business philosophy, large-scale retail store law and its successor,...

15p lovebychance05 01-06-2021 10 3   Download

Chapter 5 - Retail marketing strategy. This chapter describes the development of a retail market strategy. In this chapter, we will address the following questions: What is a retail strategy? How can a retailer build a sustainable competitive advantage? What steps do retailers go through to develop a strategy? What different strategic growth opportunities can retailers pursue? What retailers are best positioned to become global retailers?

57p lovebychance01 25-04-2021 22 2   Download

In chapter 13 you will: Understand how retailers plan their marketing strategies, know about the many kinds of retailers that work with producers and wholesalers as members of channel systems, understand the differences among the conventional and nonconventional retailers including Internet merchants and others who accept the mass-merchandising concept,...

13p koxih_kothogmih6 23-09-2020 16 0   Download

After completing this unit, you should be able to: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.

14p koxih_kothogmih6 23-09-2020 10 0   Download

In this case, the financial institution typically occupies a small area inside the retail store, equipped with a communications device to link to the mother bank and staffed by a bank employee. There is little relationship between the bank and the retailer, as each party carries out business as usual.

42p nanhankhuoctai9 23-07-2020 15 2   Download