Lecture Basic Marketing: A global-managerial approach: Chapter 18 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global managerial approach - Chapter 1: Marketing’s role within organizations

8 p | 72 | 5

Lecture Basic Marketing: A global managerial approach - Chapter 14: Promotion - Introduction to integrated marketing communications

11 p | 79 | 4

Lecture Basic Marketing: A global managerial approach - Chapter 5: The Canadian consumer market: Demographic and economic dimensions

7 p | 55 | 4

Lecture Basic Marketing: A global managerial approach - Chapter 2: Strategic market planning and the evaluation of marketing opportunities

13 p | 91 | 3

Lecture Basic Marketing: A global managerial approach - Chapter 6: Behavioural dimensions of the consumer market

9 p | 50 | 2

Lecture Basic Marketing: A global managerial approach - Chapter 4: Using marketing information to make better decisions

6 p | 54 | 2

Lecture Basic Marketing: A global-managerial approach: Chapter 14 - William D. Perreault, E. Jerome McCarthy

16 p | 24 | 1

Lecture Basic Marketing: A global-managerial approach: Chapter 21 - William D. Perreault, E. Jerome McCarthy

10 p | 32 | 1

Lecture Basic Marketing: A global-managerial approach: Chapter 5 - William D. Perreault, E. Jerome McCarthy

11 p | 20 | 0