Lecture Basic Marketing: A global-managerial approach: Chapter 8 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global managerial approach - Chapter 1: Marketing’s role within organizations

8 p | 72 | 5

Lecture Basic Marketing: A global managerial approach - Chapter 14: Promotion - Introduction to integrated marketing communications

11 p | 79 | 4

Lecture Basic Marketing: A global managerial approach - Chapter 9: Product planning for goods and services

8 p | 65 | 4

Lecture Basic Marketing: A global managerial approach - Chapter 3: The changing marketing environment

9 p | 60 | 3

Lecture Basic Marketing: A global managerial approach - Chapter 7: The buying behaviour of business and organizational customers

10 p | 60 | 2

Lecture Basic Marketing: A global managerial approach - Chapter 4: Using marketing information to make better decisions

6 p | 54 | 2

Lecture Basic Marketing: A global-managerial approach: Chapter 14 - William D. Perreault, E. Jerome McCarthy

16 p | 24 | 1

Lecture Basic Marketing: A global-managerial approach: Chapter 21 - William D. Perreault, E. Jerome McCarthy

10 p | 32 | 1

Lecture Basic Marketing: A global-managerial approach: Chapter 5 - William D. Perreault, E. Jerome McCarthy

11 p | 20 | 0