Hotels and resorts

The aim of this thesis is to integrate a consideration of individual and organisational factors to gain a more comprehensive understanding of the elements that may influence employees’ creativity and innovation. Five important factors are investigated in this thesis: leadership, the organisational climate, personal initiative, employees’ creativity, and employees’ innovation.

341p runthenight04 02-02-2023 13 5   Download

The main objective of the study "Role of beliefs and past experience informing resort accommodation purchase behaviour : a study of Australian tourists" is: To segment the tourists using resorts in Australia; to propose a conceptual model which describes the factors that affect the travellers’ choice of resort hotels based on their beliefs along with the effect of past behaviour and; to test the model across the segments using multivariate data analysis techniques.

166p runthenight04 02-02-2023 13 2   Download