income of the consumers

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International marketing: Ananas international marketing plan in Thailand market

According to the ASEAN Consumer Survey conducted by HKTDC Research, ASEAN consumers, including those in Thailand, are willing to spend more on better quality products and have a strong sense of personal style. For international brands, Thailand is a key market among the developing Asian countries, not only because of its growing demand from the emerging middle-income class, but also the country’s flourishing tourism sector. Also, Thailand is a South East Asian country with close proximity to Vietnam.

42p chophen123 02-02-2021 59 10 Download

Impulse buying and purchase decision

Increasing disposable income of the consumers has transformed the buying pattern to a greater extent. Before shopping by people was very rare phenomenon but nowadays shopping is part and parcel of most of the households in which shoppers spend substantial amount on impulse buying.

5p guineverehuynh 17-06-2020 28 4 Download

Cosmetics brand allegiance of women consumers

Price and promotion is the chief P’s of cosmetic market. Retaining customer is a challenging task for each marketer. The study investigates the demographic factors and their association with cosmetic brand preference.

8p guineverehuynh 22-06-2020 7 1 Download
Lecture Basic Marketing: A global managerial approach - Chapter 5: The Canadian consumer market: Demographic and economic dimensions

When you finish this chapter, you should: Understand how population growth is shifting in different areas and for different age groups, obtain a feel for the size and importance of Canada's ethnic and French Canadian markets. Know about the distribution of income in Canada, know how consumer spending is related to family life cycle and other demographic dimensions, appreciate the relationship between family lifestage and consumer spending, understand the important new terms (shown in the margins).

7p allbymyself_06 26-01-2016 56 4 Download
Báo cáo nghiên cứu nông nghiệp " Improvement of export and domestic markets for Vietnamese fruit through improved post-harvest and supply chain management "

The fruit industry in Vietnam has a great potential and plays an important role in agricultural production. In 2003, Vietnam exported US$43 million of high value fruit to high-income countries and imported US$14 million of fruit and vegetables. Vietnam is experiencing difficulties in competing with other Asian nations in export markets and its own domestic market, especially with China and Thailand. This suggests that Vietnam’s horticultural industries require substantial development to be globally competitive. Vietnamese consumers are demanding safer and higher quality fruit.

61p tam_xuan 02-03-2012 84 10 Download