Integrated direct marketing

This examination explores the effect of foreign direct investment on the supply chain management and balance of payment in Iraq market. The study is conducted in Iraqi circumstances focusing on the time period of 2005-2017 by considering the supply chain management. Johansen-Juselius co integration technique has been employed to measure the association among variables of interest which is FDI, CAB and GDP. In this context of particular importance are management concepts such as supply chain and chain quality management concepts.

6p longtimenosee09 08-04-2024 8 1   Download

The aim of this paper is to investigate the cointegration relationship of stock market index of ASEAN countries from April 2012 to December 2019. Using the Augmented Dickey Fuller Test, it finds that all of the stock market data are non-stationary. Trace tests are used to indicate the number of cointegration ranks in the long run. The results are supported by Vector Autoregression and Vector Error Correction Models in order to point out the short-run relationship between the change in value of a stock market index and the others.

13p nhanchienthien 25-07-2023 9 5   Download

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...

370p haojiubujain01 03-07-2023 4 2   Download

Ebook International Business Strategy and Multinational: Part 1 includes the following content: Chapter 1 Competing in the Global Marketplace; Chapter 2 Strategy and the MNC; Chapter 3 Global and Regional Economic Integration: An Evolving Competitive Landscape; Chapter 4 Global Trade and Foreign Direct Investment; Chapter 5 Foreign Exchange Markets; Chapter 6 Global Capital Markets.

203p haojiubujain01 24-06-2023 6 3   Download

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Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling marketing and the measurement of marketing effectiveness; chapter 21 marketing implementation, organizational change and internal marketing strategy; chap...

552p runthenight04 04-01-2023 15 5   Download

Principles of marketing: Lecture 38 provide students with knowledge about: other marketing applications through databases; disadvantages; integrated direct marketing; ethical issues in direct marketing; major public relations tools;... Please refer to this lesson for details!

42p hanlamcoman 26-11-2022 13 6   Download

Chapter 1 - An introduction to integrated marketing communications. After reading the material in this chapter, you should be able to: To examine the marketing communication function and the growing importance of advertising and other promotional elements in the marketing programs of domestic and foreign companies, to introduce the concept of integrated marketing communications (IMC) and consider how it has evolved.

24p runordie9 27-09-2022 17 9   Download

Chapter 3 - Organizing for advertising and promotion: The role of ad agencies and other marketing communication organizations. After completing this unit, you should be able to: To understand how companies organize for advertising and other aspects of integrated marketing communications, to evaluate the advantages and disadvantages of the various ways companies organize for advertising and promotion, to understand the role of advertising agencies and the services they perform as well as the various types of agencies and media specialist companies,...

20p runordie9 27-09-2022 19 8   Download

Chapter 21 - Evaluating the social, ethical, and economic aspects of advertising and promotion. The main goals of this chapter are: To consider various perspectives concerning the ethical aspects of advertising and promotion, to consider various perspectives concerning the social aspects of advertising and promotion, to evaluate the social criticisms of advertising.

18p runordie9 27-09-2022 17 8   Download

Chapter 14 - Direct marketing. The main goals of this chapter are: To recognize the area of direct marketing as a communications tool, to know the strategies and tactics involved in direct marketing, to demonstrate the use of direct-marketing media, to determine the scope and effectiveness of direct marketing.

16p runordie9 27-09-2022 20 7   Download

This paper points out the new characteristics of Vietnam’s OFDI in the context of integration such as diversifying investment areas rather than focusing on key markets, including Laos, Cambodia, Myanmar; shifting the capital structure from heavy industry, hydroelectricity to high tech agriculture and telecommunication.

8p visherylsandberg 18-05-2022 8 1   Download

Anti-competitive agreements have the potential to cause great harm to the interests of consumers and / or other business entities in the relevant market. The article analyzes the remaining limitations in the mechanism of handling violations and provides directions to improve the law on handling of anticompetitive agreements.

8p visherylsandberg 18-05-2022 11 1   Download

In the long term, the OCPB may adjust to be a quasi-organization that is autonomous. Consumers should also be more aware of business fraud and learn to be more protective to eliminate some problems. If self-regulation were in place, specific legislation might not be needed, but could instead be integrated into general legislation, for example, contract and criminal law as in the USA and perhaps in Malaysia in the near future.

6p guernsey 28-12-2021 10 1   Download

Lecture Principles of Marketing: Lesson 38. After completing this section, you will understand the knowledge about other marketing applications through databases, integrated direct marketing, public relations, major public relations tools,..

42p bachtudu 30-09-2021 25 5   Download

Lecture Principles of Marketing: Lesson 39. After completing this section, you will understand the knowledge about marketing communications, simple marketing system, promotion and its goals, promotion mix, the marketing communications mix,...

66p bachtudu 30-09-2021 20 4   Download

Chapter 13 - Direct marketing and communication. The goals of this chapter are: To examine the development and reasons for growth of direct marketing communication; to define the role and relationships of direct marketing, the internet and interactive media in an IMC program; to identify the advantages and disadvantages of direct marketing communication; to evaluate the effectiveness of communication through direct marketing communication.

25p koxih_kothogmih7 29-09-2020 29 5   Download

Chapter 14 - Interactive marketing. The goals of this chapter are: To examine the development and evaluate the reasons for growth of the internet and interactive media, to define the role and relationships of the internet and interactive media and apply them in an IMC program, to compare the advantages and disadvantages of direct communication on the internet and interactive media,...

38p koxih_kothogmih7 29-09-2020 33 3   Download

When you finish this chapter, you should: Know the advantages and disadvantages of the promotion methods a marketing manager can use in strategic planning, know how the communication process affects promotion planning, understand how direct-response promotion is helping marketers develop more targeted promotion blends,...

16p koxih_kothogmih6 23-09-2020 24 1   Download

Vietnam is experiencing a rising inflation and volatility in asset markets in recent years. The main reason for this is a large inflow of foreign exchange relative to economic size, which generates liquidity surplus, economic overheating and accumulation of international reserves. Exchange overvaluation is also occurring but it is partly offset by the falling US dollar to which the Vietnamese Dong is almost pegged. This type of economic boom is commonly observed in capital-receiving countries around the world.

8p nguathienthan6 02-07-2020 27 0   Download