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Interactive advertising
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Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...
370p
haojiubujain01
03-07-2023
4
2
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Continued part 1, part 2 of ebook "Marketing communications in tourism and hospitality: Concepts, strategies and cases" presents the following content: advertising strategies for tourism and hospitality; other communications strategies; interactive and e-communications issues and strategies; conclusions and future issues in marketing communications; the emergence of new markets; the challenge of the external media environment;...
96p
damtuyetha
09-01-2023
13
6
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The advent of social media provides a range of new means to access, connect and interact consumers. Brands have established their brand communities on social networking sites like Facebook to promote, communicate, and advertise their new market offerings and to encourage customer participation.
13p
vimichaeldell
04-12-2021
10
2
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This paper aims to analyze factors affecting consumers’ attitudes towards advertising on Facebook in Vietnam. Base on the literature review and previous research, we suggest a model which have five factors affecting consumers’ attitude. First, a qualitative research is examined with 10 people to adjust scales to match the Vietnam context. Second, a quantitative study is examined with the sample size n = 241.
11p
huyetthienthan
23-11-2021
16
6
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Chapter 13 - Direct marketing and communication. The goals of this chapter are: To examine the development and reasons for growth of direct marketing communication; to define the role and relationships of direct marketing, the internet and interactive media in an IMC program; to identify the advantages and disadvantages of direct marketing communication; to evaluate the effectiveness of communication through direct marketing communication.
25p
koxih_kothogmih7
29-09-2020
29
5
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Chapter 1 - Where marketing communication began: the development of advertising in Australia and New Zealand. The main goals of this chapter are: To define advertising looking at its importance and its function, to trace the history of advertising in Australia and New Zealand, to explore the changing advertising environment,...
39p
koxih_kothogmih7
29-09-2020
26
3
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Chapter 14 - Interactive marketing. The goals of this chapter are: To examine the development and evaluate the reasons for growth of the internet and interactive media, to define the role and relationships of the internet and interactive media and apply them in an IMC program, to compare the advantages and disadvantages of direct communication on the internet and interactive media,...
38p
koxih_kothogmih7
29-09-2020
33
3
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With the rapid development of mobile operating systems and mobile networks, Vietnamese people are more and more attached to mobile phones in their work and life. Therefore, in order to reach more customers at a lower cost, marketers should create mobile ads that are entertaining, useful and avoid annoying and annoying interactions. The model proposes the premise of attitudes (entertainment, stimulation, and usefulness) and its effect on ad acceptance and intent to purchase.
18p
nanhankhuoctai7
01-07-2020
35
2
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This research paper aims to examine the impact of social media advertisement attributes, including informativeness, trust, and irritation, and internet users’ motivational factors; namely investigation, customization, opportunity seeking, interaction, and entertainment on individuals' attitude towards advertisements over social media sites in Jordan. A conceptual research model was proposed based on the relevant literature to be empirically tested.
10p
tozontozon
25-04-2020
17
2
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This paper presents the major findings of a recent study aiming at figuring out which verbal and non-verbal elements have been used in fast food ads in English and how effective they are on the consumption of the audience. The study drew on the Multimodal Interactional discourse analysis (Norris, 2004) as both theoretical and analytical framework. Two video ads of two well-known fast food chains in the world (Kentucky Fried Chicken andMcDonald’s) were analyzed.
8p
mangamanga
29-02-2020
13
0
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(BQ) Continued part 1, part 2 Advertising - Theory (Third edition) has contents: Print advertising, digital interactive media, media planning and buying, out of home, direct mail, and promotional products, broadcast, cable, digital, and satellite media - television and radio,... and other contents. Invite you to refer.
270p
thuongdanguyetan04
25-07-2019
26
5
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This paper analyzes the effects of investment in advertising in the three-stage entry game model with one incumbent and one potential entrant firm. It is shown that if a game theory is applied, under particular conditions, advertising can be used as a strategic weapon in the market entry game. Depending on the level of the advertising interaction factor, conditions for over-investment in advertising for strategic purposes are given.
23p
vinguyentuongdanh
19-12-2018
23
0
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(bq) part 2 book "contemporary advertising and integrated marketing communications" has contents: print, electronic, and digital media production; using electronic media - television and radio; using digital interactive media; social media; relationship building - direct marketing, personal selling, and sales promotion,...and other contents.
379p
bautroibinhyen23
02-04-2017
74
16
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Developing products and services; communicating and interacting with foreign business partners; screening and selecting foreign distributors and other partners; negotiating and structuring international business ventures; interacting with current and potential customers from abroad; preparing for overseas trade fairs and exhibitions; preparing advertising and promotional materials.
30p
theanhdth
10-10-2014
52
5
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2 2 The Role of IMC in the Marketing Process McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .
25p
sonnguyen3515
19-09-2013
77
0
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Theo báo cáo mới nhất của Cục quảng cáo tương tác, quảng cáo trực tuyến đang ngày càng phát triển, ngay cả trong thời kỳ suy thoái kinh tế hiện nay. Những số liệu mới được công bố từ Cục quảng cáo tương tác (Interactive Advertising Bureau - IAB), hãng kiểm toán hàng đầu thế giới PricewaterhouseCoopers (PwC) và Trung tâm nghiên cứu quảng cáo thế giới cho thấy tiền đổ vào hoạt động quảng cáo trực tuyến đã tăng 4,6% trong nửa đầu năm nay và lần đầu tiên vượt qua lĩnh vực quảng cáo truyền hình truyền thống....
3p
bunmam_1
17-05-2013
112
10
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In this essay we propose a model capturing the major components of the interaction existing between the advertising and audience markets. Our main objective consists in analysing how the linkage between these markets shapes the TV-programs selected at equilibrium, when these programs follow from oligopolistic competition in the TV-broadcasting sector. This analysis is de- veloped in the framework of a three-stage sequential game involving two com- panies, their TV-viewers and the advertising agencies buying ad-spots to be inserted in their programs.
0p
dambaotaikhoan
06-05-2013
47
4
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The Facebook newsfeeds we will see at the end of next year will look very different from the ones we see now. We will see the rise of bigger, bolder, more interactive – and intrusive – Facebook advertisements in 2013. It was only a matter of time before Facebook sought to monetize and justify its massive valuation. The drive for effective and revenue-generating advertising will draw on its powerful social ecosystem, pushing the creative formats and placements far away from the ads we see today.
20p
docvachiase
03-05-2013
50
8
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Test, you may work only on the section the test center supervisor designates and only for the time allowed. You may not go back to an earlier section of the test after the supervisor announces, “Please stop work” for that section. The supervisor is authorized to dismiss you from the center for doing so. All answers must be recorded on your answer sheet. Answers recorded in your test booklet will not be counted. Given the time constraints, you should avoid waiting until the last five minutes of a test administration to record answers on your answer sheet.
29p
thamgiacongdong
02-05-2013
74
3
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Computational humor will be needed in interfaces, no less than other cognitive capabilities. There are many practical settings where computational humor will add value. Among them there are: business world applications (such as advertisement, e-commerce, etc.), general computer-mediated communication and human-computer interaction, increase in the friendliness of natural language interfaces, educational and edutainment systems. In particular in the educational field it is an important resource for getting selective attention, help in memorizing names and situations etc. ...
4p
bunbo_1
17-04-2013
39
1
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