Internal communications and promotions

Part 1 of ebook "Proceedings of the 21st International symposium on advancement of construction management and real estate" provides readers with contents including, a cluster analysis of real estate business models in China; a comparison of barrier-free access designs for the elderly living in the community and in care and attention homes in Hong Kong; a comparison of green building policies in Asian countries or regions; a comparison of public private partnership environment between Australia and China; a conceptual model of cloud-based virtual community for BIM innovation and promotion;...

711p mothoiphong 28-06-2024 1 1   Download

The study’s objective is to analyze factors affecting the development of the night-time economy in the South Central provinces of Vietnam. The study conducted Cronbach’s Alpha testing, EFA, and regression analysis based on data collected from 435 valid survey forms (representatives of local management agencies, representatives of businesses/households, and local people).

14p leminhvu111 07-06-2024 2 0   Download

The current study examines the impact of hashtags used in social media for political promotion and analyses the mediating role of supply chain communications (SCC) in the relationship. The current study was performed in Indonesia, where 301 Twitter users were surveyed about current variables with a questionnaire. The data was analysed through Statistical Product and Service Solutions (SPSS) and Analisis of Moment Structures (AMOS) in order to complete “structural equation modelling.

8p longtimenosee09 08-04-2024 0 0   Download

Part 2 book "Community health nursing" includes content: Communication, collaboration, and contracting; health promotion - achieving change through education, theoretical basis of community health nursing, global health and international community health nursing, violence affecting families,... and other contents.

331p muasambanhan08 23-02-2024 3 1   Download

Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media and campaign measurement;...

221p hanlinhchi 28-08-2023 8 6   Download

Ebook "Strategic integrated marketing communication: Theory and practice" is planning in a systematic way to determine the most effective and consistent message for appropriate target audiences. The book shows clearly that this is rarely achieved in organisations where the needs of the brand can become lost in managerial needs to pursue IMC budgets- i.e. the share of the internal pie is more important than the external impact.

323p tichhythan 17-08-2023 11 8   Download

The researcher of this project is a volunteer worker at the International Buddhist College of Victoria. Anecdotal evidence has put forwarded prior to this research that communication and relationships between parents and children in IBCV were deteriorating as a result of parents working long hours and children spending too much time playing computer games.

93p runthenight07 01-03-2023 8 2   Download

Ebook Advertising and promotion: Part 2 includes the following chapters: Chapter 5 promotional media; chapter 6 sponshorship, brand placement and evolving aspects of integrated marketing communication; chapter 7 advertising brands internationally; chapter 8 advertising and ethics; chapter 9 advertising research; chapter 10 cognitive, social and cultural theories of advertising and promotion.

159p runthenight04 04-01-2023 18 10   Download

Ebook The marketing book: Part 1 includes the following chapters: Chapter 11 managing the marketing mix; chapter 12 new product development; chapter 13 pricing; chapter 14 selling and sales management; chapter 15 brand building; chapter 16 the integration of marketing communications; chapter 17 promotion; chapter 18 sales promotion; chapter 19 integrating customer relationship management and supply chain management; chapter 20 controlling marketing and the measurement of marketing effectiveness; chapter 21 marketing implementation, organizational change and internal marketing strategy; chap...

552p runthenight04 04-01-2023 15 5   Download

It is undeniable that English has been an essential means of communication both in the military and other fields in society. In particular, recently Special Forces has taken some new international missions, so speaking English well is significant important for all cadets of Commando College of Training Oficers (CCTO).

5p vijaguar 16-11-2022 10 3   Download

Chapter 4 - Perspectives on consumer behavior. After completing this unit, you should be able to: To understand the role consumer behavior plays in the development and implementation of advertising and promotional programs; to understand the consumer decision-making process and how it varies for different types of purchases; to understand various internal psychological processes, their influence on consumer decision making, and implications for advertising and promotion;...

20p runordie9 27-09-2022 21 8   Download

Chapter 19 - International advertising and promotion. The main goals of this chapter are: To examine the importance of international marketing and the role of international advertising and promotion, to review the various factors in the international environment and how they influence advertising and promotion decisions, to consider the pros and cons of global versus localized marketing and advertising.

19p runordie9 27-09-2022 15 8   Download

The main goals of this chapter are to: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...

41p runordie9 27-09-2022 15 7   Download

In the context of globalization, it is necessary to take measures to promote the global understanding of the San Kong, also called “The Three Confucian [sites]” in Qufu, including the Temple and Cemetery of Confucius and the Kong Family Mansion.

6p mudbound 06-12-2021 9 1   Download

The aims and purposes of ASEAN are to accelerate economic growth, social progress, and cultural development in the region, to promote regional peace and stability, to promote collaboration and mutual assistance on matters of common interest and to maintain close, beneficial co-operation with existing international organizations with similar aims and purposes.

7p viuchinaga2711 21-10-2021 9 1   Download

Chapter 16 - Integrated marketing communications and international advertising. After studying this chapter you will be able to understand: Local market characteristics that affect the advertising and promotion of products, the strengths and weaknesses of sales promotions and public relations in global marketing, when global advertising is most effective; when modified advertising is necessary,...

15p lovebychance05 01-06-2021 29 6   Download

In this chapter, students will be able to understand: Commits international community to an expanded vision of development, promotes human development as key to social and economic progress, creates global partnership for development, consolidates targets established by international conferences into eigth essential goals, first seven mutually reinforcing, aimed at reducing poverty in all forms, eigth goal – global partnership for development – is about means to achieve first seven – “a grand bargain”.

21p larachdumlanat124 28-11-2020 13 0   Download

Chapter 5 - Starting with the consumer: developing consumer insights. The goals of this chapter are: To understand the role consumer behaviour plays in the development and implementation of IMC programs; to understand the consumer decision-making process and how it varies for different types of purchases; to understand various internal psychological processes, their influence on consumer decision making, and implications for IMC;...

57p koxih_kothogmih7 29-09-2020 19 4   Download

The regional and international economic integration, especially through Free Trade Agreements (FTAs) as well as initiatives of bilateral and multilateral integration, have been leaving great impacts on the integration of the Vietnamese industry in particular and the whole economy in general. In this paper, the author focuses on analysing the influence of the ASEAN Economic Community (AEC) on the integration of the Vietnamese industry, thereby giving some related indications to make contributions to promoting the development of the industry in the time to come.

12p angicungduoc7 10-09-2020 33 2   Download

The paper aims to investigate the effectiveness of brand promotional strategies by Max retail, which influences the customers to purchase. Data set included use of and influence of outdoor and in-store promotional tools. These were investigated to determine impact and effect of the promotions.

14p murielnguyen 29-06-2020 29 0   Download