Lecture Marketing research

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

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Lecture "Marketing management - Chapter 3: Conducting marketing research" presentation of content: What is marketing research, types of marketing research firms, types of research, research approaches, qualitative techniques,... And other contents.

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Chapter 2 - Developing successful marketing and organizational strategies. After reading chapter 2, you should be able to: Describe two kinds of organizations and the three levels of strategy in them; describe how core values, mission, organizational culture, business, and goals are important to organizations; explain why managers use marketing dashboards and marketing metrics.

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Chapter four explain the importance of information to the company and its understanding of the marketplace, define the marketing information system and discuss its parts, outline the steps in the marketing research process, explain how companies analyze and distribute marketing information, discuss the special issues some marketing researchers face, including public policy and ethics issues.

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This chapter includes contents: Marketing information and customer insights, assessing Marketing information needs, developing marketing information, marketing research, analyzing and using marketing information, other marketing information considerations.

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In this chapter, students will be able to: Learn the financial and statistical issues in the determination of sample size, discover the methods for determining sample size, gain an appreciation of a normal distribution, understand population, sample, and sampling distribution, distinguish between point and interval estimates, recognize problems involving sampling means and proportions.

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In this chapter you will: Develop an understanding of the importance and nature of quality control checks, understand the data entry process and data entry alternatives, learn how surveys are tabulated and cross-tabulated, understand the concept of hypothesis development and how to text hypotheses.

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In this chapter, you will: Become aware of the primary purposes of a research report, learn how to organize and prepare a research report, learn how to make a personal presentation, understand the effective use and communication of marketing research information, appreciate the role of trust in a researcher-client relationship.

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In this chapter, you will learn to: Understand what clients want from a research supplier or department; appreciate the role of communications in managing marketing research; learn about the research management goals of assurance of data quality, cost control, adherence to time schedules, maintenance of client profitability, and staff development;...

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After studying this chapter you will be able to: comprehend the nature of correlation analysis, understand bivariate regression analysis, become aware of the coefficient of determination, R2. Inviting you to refer.

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This chapter include objectives: To develop a basic understanding of observation research, to learn the approaches to observation research, to understand the advantages and disadvantages of observation research, to explore the types of human observation,...

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In this chapter, students will be able to: Understand the nature of experiments, gain insight into requirements for proving causation, learn about the experimental setting, examine experimental validity, learn the limitations of experimentation in marketing research, compare types of experimental designs, gain insight into test marketing.

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After studying this chapter you will be able to: Understand the concept of measurement, understand the four levels of scales and their typical usage, explore the concepts of reliability and validity, become familiar with the concept of scaling, learn about the various types of attitude scales,...

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After completing this unit, you should be able to: Understand the role of the questionnaire in the data collection process, become familiar with the criteria for a good questionnaire, learn the process for questionnaire design, become knowledgeable about the three basic forms of questions,...

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After studying this chapter you will be able to: Understand the concept of sampling, learn the steps in developing a sampling plan, understand the concepts of sampling error and nonsampling error, understand the differences between probability samples, and nonprobability samples, understand sampling implications of surveying over the Internet.

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In this chapter you will learn: To review the marketing concept and the marketing mix, to comprehend the marketing environment within which managers must make decisions, to define marketing research, to understand the importance of marketing research in shaping marketing decisions, to learn when marketing research should and should not be conducted.

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After completing this unit, you should be able to: To understand the problem definition process; to learn the steps involved in the marketing research process; to understand the components of the research request; to learn the advantages and disadvantages of survey, observation, and experimental research techniques; to become familiar with how the research process is initiated.

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In this chapter you will: To understand how firms create an internal database, to learn about building a database from a Web site, to become familiar data mining, to understand the advantages and disadvantages of of using secondary data, to understand the role of the Internet in obtaining secondary data, to learn about types of information management systems.

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In this chapter you will learn: To define qualitative research, to explore the popularity of qualitative research, to understand why qualitative research is not held in high esteem by some practitioners and academicians, to learn about focus groups and their tremendous popularity,...

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Upon completion of this lesson, the successful participant will be able: To understand the reasons for the popularity of survey research, to learn the types of error in survey research, to learn about the types of surveys, to understand the advantages and disadvantage of online surveys,... Inviting you refer.

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