Managing choice

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 11 - The formulation of strategy-3 - strategies for leaders, followers, challengers and nichers; Chapter 12 - The strategic management of the marketing mix; Chapter 13 - Criteria of choice; Chapter 14 - Modelling approaches-1; Chapter 15 - Modelling approaches-2; Chapter 16 - Problems to overcome; Chapter 17 - Management control-1; Chapter 18 - Management control-2;...

444p giangmacvien 22-06-2024 2 1   Download

Fashion must have value and purpose and truly resonate to the consumer. Strong brands with consistent powerful messages can create loyalty and a sense of worth that transcends the burden of choice. Therefore, this study is carried out to identify the factors that influenced brand loyalty towards supply chain of Muslimas fashion (Hijabs) in Malaysia. Based on a review of the existing literature in a range of fields, this study proposes that brand loyalty indicates the importance of brand name, product quality, price, store environment, promotion, service quality and style.

7p longtimenosee10 26-04-2024 3 1   Download

The purpose of our research is to study new opportunities in agile supply chain management, identify barriers to agile supply chain management, develop a methodology to overcome these barriers and make proposals for agile supply chain management in multinational corporations.The study and analysis of supply chain management of multinational corporations allowed us to define the specifics of the industry using the following research methods: the choice of logistics intermediaries, forecasting (indicators, flows, etc.), nomenclature groups, risk optimization, statistical data analysis.

10p longtimenosee10 26-04-2024 1 1   Download

The paper aims to find out whether appropriate choice of collaboration model will enable the required inventory control leading to improved business outcomes and supply chain key performance indexes.

5p longtimenosee10 26-04-2024 3 1   Download

The results of the research showed that paying attention to employees' motivational factors and their needs and paying attention to individual differences of each employee is one of the most important factors. Which can be achieved in the productivity of human resources and one of the essential conditions for achieving the goal in every way is to provoke and motivate and respond to the people who do it. Factors like meritocracy, awarding rewards to better services, preventing and disrupting individual choices are one of the most important motivations and responses.

4p longtimenosee10 26-04-2024 1 1   Download

The article is devoted to the study of the influence of government lending to agricultural entities on the choice of the correct strategy of supply chain management in the production of products. We have defined the concept and features of government lending to agricultural entities. The current state of government lending to agricultural entities has been described. The main strategies of supply chain management have been analyzed.

6p longtimenosee10 26-04-2024 2 1   Download

The study aims to point out direct and indirect correlations between others' roles on career self-efficacy, and career self-management. This research uses a multi-factor correlational model, samples were 342 students.

13p viarnault 25-04-2024 2 1   Download

The purpose of the study is to develop evaluation methodology and evaluate agro-industrial territorial-economic systems that have a significant production potential of agricultural sectors in the regions of the Russian Federation. The author justifies the choice of indicators and evaluation criteria. The study was based on economic and mathematical modeling of empirical spatial data, calculated on the basis of official statistical information within the Russian Federation regions.

11p longtimenosee10 26-04-2024 2 1   Download

This study contributes to the literature on SSCM through analyzing the influence of entrepreneurial orientation and culture on the implementation of social sustainable practices in supply chain. The previous research studies have focused on the external and structural forces or the purchasing function. The study has used the SEM-PLS for the analysis of data collected from the manufacturing SEMs operating in Thailand. The current research contributes to the existing literature through giving evidence of strategic choice and cultural attributes possessed by a firm.

9p longtimenosee09 08-04-2024 2 0   Download

This study analyzed political parties using marketing theory, especially supply chain management and political brands using the Customer Base Brand Equity (CBBE) approach. The political brand in this study can determine what factors are in the minds of voters or the mindset of the people that influence their behavior to produce brand equity that can be communicated and presented to the constituents so that the impact drives them towards electoral choices in certain parties.

12p longtimenosee09 08-04-2024 3 1   Download

In developing acceptance sampling plan, the mean is often the choice due to the fact that it is a good estimator. However, it is only a good estimator when dealing with symmetrical data. If the data is not symmetrical, then the mean is no longer a good estimator, but the median is. The recent two-sided group chain acceptance sampling plans (TSGChSP) has only been applied to Pareto distribution of the 2nd kind by using the mean to cater for symmetrical data. In reality, some data are actually non-symmetrical.

5p longtimenosee09 08-04-2024 6 1   Download

The study "Retail trade as an agenda-setting factor for the strategic management of supply chains" discusses the impact of effective supply chain management on retail volumes. The features of the logistics development in the Russian Federation are considered. The dependence of the volume of retail commodities (including food products) of the Russian Federation over the past few years on the Logistics Performance Index (LPI) has been presented, and the data obtained have been compared with the survey data on the impact of logistics efficiency on consumer choice.

8p longtimenosee07 29-03-2024 7 2   Download

The purpose of this study is to critically analyse the impact of demographic characteristics and the way investors choose risk (tolerance) toward financial performance as exemplary for the integrity of enterprise supply chain management upgrading strategies. The demographic characteristics of Micro Small Medium Enterprise supply chain managements (MSME) are assessed, which consist of the type of business, gender, age of owner, age of business, education, and experience. Risk tolerance is measured by assessing the choices of risk averters, risk neutrals, and risk seekers.

12p longtimenosee07 29-03-2024 4 2   Download

Using a Choice Experiment (CE) technique, this study is undertaken to investigate the UUM students’ preferences and satisfaction on the university transport service. The results from the Latent Class Model (LCM) show that the respondents in UUM are not satisfied with the currently provided service and put a hope that the service will be improved soon. This study also found that the respondents are willing to pay (WTP) an additional amount of money if the service is improved where the focus attributes of the service are such passengers loading and service to the nearby towns.

10p longtimenosee06 27-03-2024 2 2   Download

The research discusses on issues in an order fulfilment for sustainable ready-mix concrete as desired for an eco-friendly choice of integration in the concept of third-party logistics and supply chain management. There are insufficient and inappropriate means in concrete industry which has contributed to un-environmentally friendly especially in Malaysia and Thailand. The supply management and logistics are the factors in designing of product which influence on the environmental, safety and health.

7p longtimenosee06 27-03-2024 8 2   Download

The article describes in detail the development of MAI-hierarchies (general preliminary and refined in VSmodification) developed for this level. They provide calculations of multi-expert assessments during the implementation of the supply chain management business project "New supply chain management", and analyze the main problems associated with the made choice made. A brief overview of additional (corrective) models of the supply chain management process optimization/rationalization is provided for this level.

5p longtimenosee06 27-03-2024 4 2   Download

Ebook "Novel technologies in food science: Their impact on products, consumer trends and the environment" describes how novel food technologies are connected to the production of foods and how the products and processes impinge on our daily lives. Topics include waste and waste management, hazard analysis and critical control points, safety considerations in the use of nutraceuticals and functional foods, and the use and development of green(er) technologies to produce novel products.

433p coduathanh1122 27-03-2024 1 1   Download

The core of the Special Economic Zone is an effort to increase investment by developing certain regions/zones to spur economic growth. Through examples from the Middle East and South Asia I explain how the objectives of excellence in business performance and quality management have been attained without substantive investment by following the basic principles and concepts of Supply Chain Management and Quality Management. The effort to realize Special Economic Zones as an effort to increase investment in Indonesia is a choice now.

6p longtimenosee04 06-03-2024 4 1   Download

This article discusses the influence that advanced B2B Software Solutions have on Supply Chain Processes. It substantiates the absolute need for businesses to employ modern technology for achieving operational excellence in the highly dynamic modern world where beating the competition is the only way forward and application of sophisticated technology is increasingly becoming a necessity and not a choice.

10p longtimenosee04 06-03-2024 3 0   Download