Market analysis and business plan

This thesis supports the concept of manufacturing duck and other recreational boats where people live and will allow for customizing and providing an opportunity for hunters and others seeking recreational boats to experience firsthand how boats are made and the specific interest of the soon-to-be new boat owner.

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Lecture "Designing business plan - Unit 3: industry and market analysis" presentation of content: Industry size, growth rate and sales projections, competition among existing firms, market analysis.

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When you finish this chapter, you will: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.

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2 2 The Role of IMC in the Marketing Process McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .

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MANAGEMENT I. THEORETICAL QUESTIONS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Present the four basic functions of management? Present the three kinds of managers? Present the basic management skills? Present decision making in the business operation What is SWOT analysis? Why is it necessary for a planning process? Explain the hierarchy of human needs by Maslow? Explain the theory X, Y Present centralisation and decentralisation in an organization What are some communication barriers in the workplace? Identify the main characteristics of the leadership II.

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