Market behavior

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...

130p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: managing boundary spanning elements; customer cyberbullying; a study of service worker burnout in Russia; drivers of salesperson’s customer orientation; exploring the role of salesperson attributes and service behaviors in adaptive selling;...

85p giangmacvien 22-06-2024 1 1   Download

Ebook "Minority marketing: Research perspectives for the 1990s (Proceedings of the 1993 minority marketing congress)" provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior.

126p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Mobile marketing channel: Online consumer behavior" provides readers with contents including: Chapter 1 - Online consumer behavior and marketing; Chapter 2 - Mobile marketing channel; Chapter 3 - Scope of short messaging service as a marketing channel;...

84p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Mobile marketing channel: Online consumer behavior" provides readers with contents including: Chapter 4 - Effective mobile channel; Chapter 5 - Design of the mobile channel structure; Chapter 6 - Target marketing and development of the communication channel; Chapter 7 - Conclusion;...

66p giangmacvien 22-06-2024 2 1   Download

Cervical cancer (CxCa), although preventable, is still among the most prevalent cancers in women. Mortality from this cancer is high, especially in low-income countries where preventive strategies are often lacking. We studied the knowledge, attitudes, and practices regarding CxCa among Yemeni women.

8p vikoch 27-06-2024 3 1   Download

This research aimed to consider the importance of digital transformation and digital marketing on consumer behavior, along with studying the indirect impact of this relationship through brand positioning. The authors conducted a survey of 300 leaders of small and medium-sized enterprises (SMEs) on “The impact of digital transformation and digital marketing on the brand positioning and consumer behavior” through online and direct forms using pre-designed questionnaires.

13p leminhvu111 07-06-2024 5 0   Download

Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.

517p giangdongdinh 30-05-2024 2 2   Download

Ebook "Advances in national brand and private label marketing: Third international conference, 2016" presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

159p giangdongdinh 30-05-2024 2 2   Download

Ebook "Cultural perspectives in a global marketplace: Proceedings of the 2010 cultural perspectives in marketing conference" provides readers with contents including: cultures, regions, and identity; cross-cultural ethics and social responsibility; marketing strategy and performance; consumer behavior across cultures; business-to-business marketing across cultures; cross-cultural research methodology;...

160p giangdongdinh 30-05-2024 2 2   Download

Ebook "e-Consumers in the era of new tourism" focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector.

146p giangdongdinh 30-05-2024 3 2   Download

Ebook "Fundamentals of business-to-business marketing: Mastering business markets" gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets.

334p giangdongdinh 30-05-2024 4 2   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold on the understanding that the Publisher is not engaged in rendering professional services. If professional advice or other expert assistance is required, the services of a competent professional should be sought.

330p vimeyers 29-05-2024 5 2   Download

The purpose of this research is to find out what factors influence online conspicuous consumption behavior and how social media usage affects those factors. Applying a quantitative approach, an integrative model is proposed based on social comparison theory and a sample data size of 472 is collected from social media users.

17p vijaychest 16-05-2024 0 0   Download

Lecture "Principles of marketing: Chapter 7 - Distribution strategies" provides students with content about: Definition and roles; Distribution channel levels; Channel behavior and organization; Channel design decisions; Retailing Wholesaling. Please refer to the detailed content of the lecture!

9p gaupanda031 20-05-2024 3 3   Download

Lecture "Principles of marketing: Chapter 3 - Consumer behaviors" provides students with content about: Consumer behaviour model; Factors influencing consumer behaviors; Purchase decision making process;... Please refer to the detailed content of the lecture!

8p gaupanda031 20-05-2024 3 1   Download

The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.

12p longtimenosee10 26-04-2024 2 1   Download

This paper intends to measure the response of consumer towards non-deceptive counterfeit brand in Bangladeshi market. Both primary data by administering questionnaire and secondary data were collected.

10p viohoyo 25-04-2024 1 1   Download