New market conditions

From where is S brand growth coming? Determine the sources of volume due to: brand switching increased/decreased category consumption lost/new category buyers Did S Product Line contribute to overall category growth? What are the switching dynamics between “S” and other leading brands in the Category? With which competitive brands does “S” show the greatest interaction? What implications did volume switching and altered category consumption have on consumer purchase dynamics for “S”? What are the sources of volume for the other leading Category brands? Particularly Ke...

122p ellisatran 24-07-2013 122 28   Download

The dissertation's research objectives are to propose a number of solutions to develop the direct marketing in retail enterprises in Hanoi City with a vision to 2030 in order to create favorable conditions for domestic retail enterprises in City to continue to exist and develop in the new context.

27p angicungduoc11 17-04-2021 32 4   Download

The dissertation aims to build theoretical and practical grounds on developing marketing strategies in the new market conditions which are adaptable to changes in the environment and market (customers, competition) in order to bring about orientations, views, goals and solutions with strong theoretical and practical foundations to develop marketing strategies for Vietnam’s retail supermarket chains located in Hanoi by 2023, vision 2030.

29p bibianh 19-09-2019 29 6   Download