Online consumer behavior

This study was conducted right in the social distancing period in Danang City, from August 20th to September 15th, 2020. By developing a conceptual framework integrating predicting intentions models TAM, TRA, TPB with VAB model (Homer and Kahle, 1988), and theory of Perceived Risk, this study recognizes an ongoing trend in online food purchasing of Vietnam consumers during- and post-Covid 19. The findings show that there was a significant change in online food purchasing behaviors since the social distancing period.

18p toduongg 24-08-2024 3 1   Download

Digital platforms must give a better user experience in order to retain clients. In this article, the author explores the RACE digital marketing framework, the ACT approach, and case studies on the success of conversion rate optimization (CRO) from several firms in the past. In particular, the author will provide firms that adapt their tactics in conditions of conversion rate optimization (CRO) to the new normal with a wealth of relevant information to assist many businesses in overcoming the terrible pandemic.

16p toduongg 24-08-2024 3 0   Download

The model of this research was based on the moderated mediation model of the prior research “Understanding the relationship between online self-image expression and purchase intention in SNS games: A moderated mediation investigation” (Hao Chen & Haitao Chen, 2020). Nevertheless, several variables of the model in this paper have been modified in order to be consistent with the recent study. To test this model, quantitative research and qualitative research were carried out.

14p toduongg 24-08-2024 4 1   Download

This study aims to validate a measurement scale for tourists’ social media engagement behaviors with tourism destinations. This study adapted the Consumer’s Online Brand-Related Activities framework, which classifying consumer engagement behaviors into consumption, contribution, and creation. The final scale was validated based on exploratory factor analysis and confirmatory factor analysis, satisfying the requirement of convergent and discriminant validity.

10p toduongg 24-08-2024 2 1   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

The goal of the study is to analyze social networking related factors influencing consumers’ trust and intent to purchase online via social networks in the Vietnamese market. The model of social commerce adoption of Hajli is used as the primary research framework to analyze the factors affecting Vietnamese consumers’ trust when purchasing goods through Social Networks

13p tamynhan6 14-09-2020 33 4   Download

This study is based on theoretical arguments, empirical studies, and qualitative research to develop scale of measurement for the construct of trust. Moreover, many studies have only stopped at measuring initial or ongoing trust, but few studies measured both stages to see the impact of trust and perceived risk on buying behavior. The findings in prior research are varied in term of the relationship among perceived risk, trust and buying behavior in the context of online shopping.

29p trinhthamhodang7 27-08-2020 35 3   Download

The current status of studies of online shopping attitudes and behavior is investigated through an analysis of 35 empirical articles found in nine primary Information Systems (IS) journals and three major IS conference proceedings. A taxonomy is developed based on our analysis. A conceptual model of online shopping is presented and discussed in light of existing empirical studies. Areas for further research are discussed.

10p votinhdon91 11-09-2014 185 11   Download