Online shopping consumers

This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.

313p runthenight04 02-02-2023 12 3   Download

The overall objective of this thesis was to examine the impact of shopping value, trust and impulse buying on online shopping well-being based on the duality approach. In addition, the thesis also aimed to examine moderating effects of consumer personality traits in those associations.

24p closefriend09 16-11-2021 16 4   Download

This study is based on theoretical arguments, empirical studies, and qualitative research to develop scale of measurement for the construct of trust. Moreover, many studies have only stopped at measuring initial or ongoing trust, but few studies measured both stages to see the impact of trust and perceived risk on buying behavior. The findings in prior research are varied in term of the relationship among perceived risk, trust and buying behavior in the context of online shopping.

29p trinhthamhodang7 27-08-2020 37 3   Download

The purpose of this study was to establish, by means of quantitative analysis, the demographic features of the online shopping consumers of Kerala and the influence of using smartphones in making online purchase.

8p guineverehuynh 17-06-2020 21 5   Download

The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty.

20p tohitohi 22-05-2020 45 4   Download

Unit 7: The latest figures underline the sharp growth of internet shopping in the decade since the launch of Netscape Navigator, the first widely available internet browser in 1994. While internet shopping accounted for just £300m of retail sales in 1999, by 2004 consumers were spending £14,5bn online, according to IMRG. "For a sector to have grown from scratch in 10 years with verry little investment suggest that the internet's time has come", said James Roper, IMRG chief executive.

4p thaokin 23-03-2013 214 33   Download