P of marketing

Part 1 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 1 - A dynamic conditional correlation analysis-­based approach to test financial contagion in developing markets; Chapter 2 - Achieving business agility through service-­oriented architecture in recovering markets; Chapter 3 - An analysis of foreign direct investment with special reference to indian economy; Chapter 4 - An empirical analysis of price discovery in indian commodity markets; Chapter 5 - An empirical study on factors affecting faculty retention in indian business schools; Chapter ...

239p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

The main conclusions of research is the responses of the research sample varied to the variable of brand sincerity by the sense of joy when dealing with that brand in addition to the benefit of its use. The key recommendations is marketing managers should take an interest in the idea of brand personality because it helps to differentiate the mark by developing the consumer's emotional aspects. Keywords— Brand P

11p longtimenosee10 26-04-2024 3 1   Download

Ebook "Mark-to-market accounting: “True north” in financial reporting" is a senior accounting practitioner. The articles, speeches and letters collected here probe the most fundamental problems of corporate financial reporting, cogently arguing the case for accounting reform and proposing well-informed solutions to these problems.

348p tuongnhuoclan 28-11-2023 7 5   Download

Continued part 1, part 2 of ebook "Bank strategy, governance and ratings" provides readers with contents including: the information content of sovereign watchlist and outlook - S&P versus Moody’s; errors in individual risk tolerance; attitudes, personality factors and household debt decisions - a study of consumer credit; the business of clearing cash equities in europe: market dynamics and trends;

175p tuongnhuoclan 27-11-2023 12 5   Download

Part 1 of ebook "Willey guide to fair value under IFRS" provides readers with contents including: fair value concept; the cost approach; the market approach; income approach capitalization methods; excellent valuation reports; assessing external risks; strategy and benchmarking; cost of capital; risks and rewards; financial statement analyses;...

332p tuongnhuoclan 27-11-2023 8 5   Download

Ebook "Financial market imperfections and corporate decisions: Lessons from the transition process in Hungary" is the result of a long term project financed by various research grants: in particular the Phare-Ace programme (Project P-96-6151-R) and a research grant from the Italian Ministry of Education under the young researchers scheme.

179p loivantrinh 29-10-2023 5 3   Download

This study was designed to screen the various adulterants in the market milk sold in the vicinity of Hyderabad district of Sindh province, Pakistan during the year 2013. A total of 100 milk samples were collected, each of twenty (n= 20) from milk producers (MP), milk collectors (MC), middlemen (MM), processors (P) and dairy shops (DS), were examined for various adulterants.

6p viisac 23-09-2023 3 1   Download

This research aims to study the convergence of the two by examining fine wine and music as alternative asset classes. Analysis of each asset includes a history of price performance over the sample period, the asset's correlation with equity markets, the allocation between the asset and the S&P 500 according to an efficient portfolio frontier, and a maximum Sharpe ratio analysis.

16p viindra 06-09-2023 5 3   Download

Dictionary of Marketing (Third edition) provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids and selling techniques. The main words are explained in simple English, and, where appropriate, examples are given to show how the words are used in context. Quotations are also given from various magazines and journals, which give an idea of how the terms are used in real life.

305p runthenight02 08-11-2022 22 8   Download

Lecture Chapter 14: Firms in Competitive Markets, In this chapter you will: For a firm in a perfectly competitive market, price = marginal revenue = average revenue. If P > AVC, a firm maximizes profit by producing the quantity where MR = MC. If P < AVC, a firm will shut down in the short run. If P < ATC, a firm will exit in the long run. In the short run, entry is not possible, and an increase in demand increases firms’ profits. With free entry and exit, profits = 0 in the long run, and P = minimum ATC.

39p 123chichi 01-12-2021 33 1   Download

Giáo trình Thanh toán quốc tế giúp sinh viên tìm hiểu chuyên sâu về các lĩnh vực: tỷ giá hối đoái, thị trường hối đoái, các nghiệp vụ kinh doanh ngoại tệ (Spot, Arbitrage, Forward, Swap, Options, Futures Market), các phương tiện thanh toán quốc tế (Bill of exchange, Cheque, Payment Card), các phương thức thanh toán quốc tế (T/T, D/P, D/A, CAD, D/C, L/C),... Mời các bạn cùng tham khảo.

45p cucngoainhan2 21-10-2021 60 9   Download

Lecture Principles of Marketing: Lesson 19. After completing this section, you will understand the knowledge about requirements for effective segmentation. Marketing is the involved process of determining the 4 P’s of the: product – price – promotion – place (distribution).

45p bachtudu 30-09-2021 29 5   Download

This study compares the price predictions of the Vanguard real estate exchangetraded fund (ETF) (VNQ) using the back propagation neural network (BPNN) and autoregressive integrated moving average (ARIMA) models. The input variables for BPNN include the past 3-day closing prices, daily trading volume, MA5, MA20, the S&P 500 index, the United States (US) dollar index, volatility index, 5-year treasury yields, and 10-year treasury yields. In addition, variable reduction is based on multiple linear regression (MLR).

16p mynguyenha 21-07-2021 18 1   Download

While different streams of literature exist investigating the relationship and the conditional correlation between oil import prices, oil returns volatility and stock market returns volatility. The period of the study runs from July 1997 until July 2017 with a monthly data. The objectives of the present paper are the following to investigate the order of the mean equation, the order (p,q) of the conditional variance and the order (r,s) of the Diag-BEKK model.

17p caygaocaolon11 18-04-2021 21 5   Download

Cowpea [Vigna unguiculata (L.) Walp.] is a legume whose immature pods are consumed and marketed. However, it suffers yield losses due to attacks of aphid-transmitted mosaic disease. The present work is a study of the genetic resistance of twelve (12) varieties of vegetable cowpea to Cowpea Aphid-Borne Mosaic Virus (CABMV) at Kamboinsé. The objective of the study was to contribute to the enhancement and improvement of yields through the development of vegetable cowpea varieties resistant to CABMV.

12p chauchaungayxua11 23-03-2021 13 2   Download

Mango (Mangifera indica L.) is an important fruit crop of India and other sub-tropical and tropical countries of the world. Mango fruit is one of the most popular, nutritionally rich fruits with unique flavor, fragrance, taste, and health promoting qualities, making it number one among new functional foods, often labelled as “super fruits". In pre-harvest condition, several diseases are found on the mango which reduces the yield, decreases marketability and shelf life after harvest of the fruits.

8p cothumenhmong9 18-01-2021 12 1   Download

Objective of this study is to study the Marketing behavior of tomato growers. marketing behavior that consumers display in searching for, purchasing, selling, using, evaluation and disposing of products and services that they expect will satisfy their needs. The study revealed that majority of the respondents (75%) had medium level of overall marketing behaviour followed by low (18.3%) and only 6.7 per cent had high level of marketing behavior.

4p nguaconbaynhay7 15-08-2020 16 1   Download

The topic focuses on the changing consumer perception and spending on online grocery shopping.

8p murielnguyen 01-07-2020 12 2   Download

The scope of the study is the operation of Unilever and P&G in typical countries in Asia such as Japan, Vietnam, Singapore, ... The research period is conducted from the time when companies penetrate the market and the main ones. The book has changed to adapt to that market.

41p vuikiki 15-07-2020 49 7   Download