Pricing decisions

The Decoy Effect provides a means for companies to impact customer decision-making and boost revenue by deliberately structuring available alternatives. Grasping the psychological underpinnings of this phenomenon and adopting principles of ethics allows businesses to properly utilize this pricing approach to their benefit.

4p zizaybay1101 09-05-2024 9 2   Download

This paper focuses on analyzing and evaluating the actual situation of Vietnam’s REEs in making pricing decisions for real estate, then proposing some recommendations for improving the information system and pricing decisions for real estate making process for creating the highest economic efficiency for the REEs in the current market conditions.

9p chauchaungayxua7 12-08-2020 20 1   Download

This paper, attempts to study empirically the extent to which merchandising and pricing strategies formulated, affect the consumer purchase decisions. A Survey of 366 valid data was examined using PLS-SEM (Partial Least Squares Structural Equating Modelling).

10p guineverehuynh 21-06-2020 31 5   Download

The field of consumer behaviour is very vast. Consumer make numerous decisions everyday; sometimes even when they are not consciously aware of how and why they have made a choice. In FMCG, cosmetics & toiletries only taken up for the study.

8p guineverehuynh 22-06-2020 21 0   Download

Bài giảng "Marketing công nghiệp - Chapter 9: Pricing in business marketing" cung cấp cho người học các kiến thức: Special meaning of price, factors influencing pricing decision 3, pricing methods and strategies, pricing policies, commercial terms and conditions

7p tieu_vu08 05-05-2018 76 3   Download

(BQ) Chapter 15: Transfer pricing. A common example of decentralized decision making occurs when business units (divisions) within the organization buy goods and services from one another and when each is treated as a profit center (i.e., when each unit manager is evaluated on reported unit profit). When such an exchange occurs, the accounting systems in the two divisions record the transaction as if it were an ordinary sale (purchase) to (from) an external customer (supplier).

30p tangtuy16 02-07-2016 93 4   Download

This chapter contains a more up-to-date and comprehensive coverage of the factors that influence product and service pricing, and various alternative pricing strategies, such as value-based pricing and economic-value pricing, are presented. An updated section on legal restrictions on pricing is included in this chapter.

30p allbymyself_07 01-02-2016 63 2   Download

Chapter 9 discuss the importance of understanding customer value perceptions and company costs when setting prices, identify and define the other important internal and external factors affecting a firm’s pricing decisions, describe the major strategies for pricing imitative and new products, explain how companies find a set of prices that maximizes the profits from the total product mix, discuss how companies adjust their prices to take into account different types of customers and situations.

31p allbymyself_06 28-01-2016 99 6   Download

This chapter explain the roles of retailers and wholesalers in the distribution channel, describe the major types of retailers and give examples of each, identify the major types of wholesalers and give examples of each, explain the marketing decisions facing retailers and wholesalers.

23p allbymyself_06 28-01-2016 73 6   Download

Lecture Principles of Marketing - Chapter 10: Understanding and capturing customer value presents the following content: What is a price? Major pricing strategies, other internal and external considerations affecting price decisions.

34p allbymyself_06 28-01-2016 95 6   Download

In this chapter you will: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs;...

10p allbymyself_06 26-01-2016 69 3   Download

We’ve modeled 2 ends of the market structure: Competitive market and monopoly. Now we look at cases in between ( N = small ). Oligopoly is market or industry dominated by a small number of firms, whose decisions (price, output, marketing) are interdependent. In chapter 5, we will discuss this problem.

38p kiepnaybinhyen_04 24-12-2015 67 5   Download

"International Business: Session 5" The state is responsible for making all decisions: what goods and services the country produces; quantity of production; prices at which they are sold; and distribution.

49p theanhdth 10-10-2014 86 8   Download

Not all issues can be regulated. A marketing or promotion action may be legal but not considered ethical. Marketers must make decisions regarding the appropriateness of their actions. Companies are scrutinized for their ethics Ethics: Moral principles and values Ethics: Moral principles and values that govern the actions of and that govern the actions of and individual or groupindividual or group..

25p sonnguyen3515 19-09-2013 72 10   Download

2 2 The Role of IMC in the Marketing Process McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .

25p sonnguyen3515 19-09-2013 82 2   Download

Describe your pricing policies and how they are determined. Discuss the influences of the competition, discounts, cost of goods, market forces, and other factors that will affect pricing. Justify your prices, particularly if they are substantially above or below the prices of similar products/services in the marketplace. Above all, demonstrate that your pricing decision is based on your company’s ability to make a profit.

38p sonnguyen3515 19-09-2013 51 8   Download

CORPORATE HEDGING: CURRENCY DERIVATIVES AND INTEREST RATE DERIVATIVES USE BEFORE AND AFTER SFAS 133 Market equilibrium is defined as a set of housing prices and a rule assigning families to districts on the basis of their income that is consistent with individual family preferences, taking all other families’ decisions as fixed:

114p mualan_mualan 25-02-2013 62 7   Download

Although we use the term “cash flow”, the dollar values used might not be the same as the actual cash amounts. In some instances, actual ‘market prices’ do not reflect the true value of the project’s input or output.

32p muaxuan102 21-02-2013 71 7   Download

Finding groups of objects such that the objects in a group will be similar (or related) to one another and different from (or unrelated to) the objects in other groups. Understanding Group related documents for browsing, group genes and proteins that have similar functionality, or group stocks with similar price fluctuations Summarization Reduce the size of large data sets

104p trinh02 18-01-2013 59 7   Download

One of the four major elements of the marketing mix is price. Một trong bốn yếu tố chính của marketing hỗn hợp là giá cả. Pricing is an important strategic issue because it is related to product positioning. Giá cả là một vấn đề chiến lược quan trọng bởi vì nó có liên quan đến định vị sản phẩm. Furthermore, pricing affects other marketing mix elements such as product features, channel decisions, and promotion. Hơn nữa, giá cả các yếu tố ảnh hưởng đến tiếp thị hỗn hợp khác như tính năng sản phẩm, quyết định kênh, và phát huy....

7p truongtiendoanh 07-12-2010 358 70   Download