Production and marketing

Part 1 book "The global airline industry" includes content: Introduction and overview, the international institutional and regulatory environment, overview of airline economics, markets and demand; fundamentals of pricing and revenue management, airline operating costs and measures of productivity; the airline planning process, airline schedule optimization, airline flight operations.

269p dianmotminh04 12-07-2024 0 0   Download

Part 1 of ebook "Retirement portfolios: Theory, construction, and management" provides readers with contents including: framing the problem; portfolio focus and stage of life; the top-down view; the importance of lifestyle flooring; flooring with capital markets products; adapting portfolios for retirement income; building retirement income portfolios; creating allocations for constructing practical portfolios by age and lifestyle needs;...

128p mothoiphong 28-06-2024 1 1   Download

Part 2 of ebook "Retirement portfolios: Theory, construction, and management" provides readers with contents including: managing portfolios for retirement income; rebalancing retirement income portfolios; active risk management for retirement income portfolios; making it happen; the transition phase; putting together the proposal; market segmentation; products and example portfolios; preparing your client for a retirement income portfolio;...

178p mothoiphong 28-06-2024 2 1   Download

Part 1 of ebook "Retirement portfolios workbook: Theory, construction, and management" provides readers with contents including: questions of portfolio focus and stage of life; a short primer on economic models of retirement income; the importance of lifestyle flooring; annuities and longevity insurance; flooring with capital markets products; building retirement income portfolios; creating allocations for constructing practical portfolios by age and lifestyle needs;...

100p mothoiphong 28-06-2024 1 1   Download

Part 2 of ebook "Retirement portfolios workbook: Theory, construction, and management" provides readers with contents including: solutions of the importance of lifestyle flooring; flooring with capital markets products; building retirement income portfolios; creating allocations for constructing practical portfolios by age and lifestyle needs; rebalancing retirement income portfolios; active risk management for retirement income portfolios; the transition phase; putting together the proposal; market segmentation; products and example portfolios; preparing your client for a retirement income...

110p mothoiphong 28-06-2024 1 1   Download

Part 1 of ebook "The luxury market in Brazil: Market opportunities and potential" provides readers with contents including: the universe of luxury; the global luxury market; the luxury market in Brazil; who are the luxury consumers in Brazil; communication, advertising and events; distributing luxury products and services in Brazil;...

98p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: the fight against corporate autism in industrial companies; misinterpreting customer orientation; a conceptual framework for understanding technical products; exploring industrial markets; industrial market segmentation; industrial product design and development;...

223p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "The marketing challenge for industrial companies: Advanced concepts and practices" provides readers with contents including: organizing an industrial company’s marketing and sales department; the industrial sales force; the distribution of technical products; industrial branding; pricing technical products; introducing new technical products into the market;...

217p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...

210p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Why marketing to women doesn’t work: Using market segmentation to understand consumer needs" provides readers with contents including: Chapter 1 - Demographic differences between men and women; Chapter 2 - Psychographic and behavioral differences between men and women; Chapter 3 - An Introduction to market segmentation theory and practice; Chapter 4 - Understanding our products; Chapter 5 - Understanding our customers;...

130p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: adoption of innovation, balancing internal and external stakeholders in the marketing of innovation; corporate prediction markets for innovation management; innovations in consumer science; customer co-production and service innovation characteristics;...

112p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation" provides readers with contents including: organizing open innovation for sustainability; vision and radical innovation; innovating the business model; real options reasoning and innovative performance in the context of dynamic capabilities; uncovering driving forces for better product innovation;...

118p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Agency: Starting a creative firm in the age of digital marketing" provides readers with contents including: Part IV - The people, on partners and partnership, employee retention; Part V - Money, bootstrapping, banks and funding; Part VI - Operations, tracking time, working with vendors, creating a product in your service firm;...

172p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

In ebook "Mind genomics: A guide to data-driven marketing strategy" the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before one ever commits to an approach by knowing what is important to the people one is trying to influence.

129p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Proceedings of the 2nd advances in business research international conference (ABRIC2016)" provides readers with contents including: Chapter 1 - Internal marketing and employees’ performance, relating marketing strategies in human resource efforts; Chapter 2 - Individual entrepreneurial orientation and talent retention of engineers, a pilot survey; Chapter 3 - Entrepreneurial orientation of technology-based SMEs in Malaysia; Chapter 4 - Financial literacy of entrepreneurs in the small and medium enterprises; Chapter 5 - Customers’ intention to repurchase halal personal care...

196p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Rethinking place branding: Comprehensive brand development for cities and regions" provides readers with contents including: Chapter 1 - The need to rethink place branding; Chapter 2 - Rethinking the place branding construct; Chapter 3 - Rethinking the place product from the perspective of the service-dominant logic of marketing; Chapter 4 - Rethinking sense of place sense of one and sense of many; Chapter 5 - Rethinking place identities; Chapter 6 - Rethinking virtual and online place branding; Chapter 7 - Rethinking strategic place branding in the digital age;...

126p giangmacvien 22-06-2024 2 1   Download

Ebook "Scaling the tail: Managing profitable growth in emerging markets" presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

179p giangmacvien 22-06-2024 2 1   Download

Part 1 book "Power system operations and electricity markets" includes content: The evolution of the electric power industry, restructuring and the transition to more competitive power markets, the first major challenges to the system - The California restructuring experience, power marketers in a restructured power industry, the role of distributed energy resources in a restructured power industry, independent power generation, understanding both technical and business factors, the North American bulk electric system.

79p dianmotminh03 17-06-2024 2 0   Download

Part 2 book "Power system operations and electricity markets" includes content: Methods for economically operating a power system, power generation control, new reliability and control concepts, available transfer capability, network congestion and transmission loading relief, the use of power flow and stability analysis tools, technology needs for the electric power industry.

54p dianmotminh03 17-06-2024 0 0   Download