Public relations and sales promotion

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Analysis of the effect of public relation and sales promotion on decision making processes for buying water refills in Merauke

This study aims to analyze the relationship between public relations and sales promotion to the decision-making process of buying refill water. The population and sample in this study were 41 respondents.

7p lucastanguyen 01-06-2020 44 5 Download

The Insider’s Guide to PR: Chapter 7 A GLOSSARY OF PR SPEAK

Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

2p dangcap_pro 29-12-2009 176 41 Download