Public relations and sales promotion

This study aims to analyze the relationship between public relations and sales promotion to the decision-making process of buying refill water. The population and sample in this study were 41 respondents.

7p lucastanguyen 01-06-2020 41 5   Download

– Allows users to send electronic mail – Discussion groups, newsgroups, bulletin boards – Databases, library catalogs, and electronic journals – Software protocol for transferring files – Software protocol for transferring hypertext language files – Computer system for transferring files between computers – Document retrieval system used to search for Information – Use of keywords in databases to retrieve full text information – Sound, graphic images, video, and hypertext on single pages...

23p sonnguyen3515 19-09-2013 60 6   Download

2 2 The Role of IMC in the Marketing Process McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc., All Rights Reserved. .

25p sonnguyen3515 19-09-2013 82 2   Download

Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

2p dangcap_pro 29-12-2009 172 41   Download