Purchase behaviour

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Doctoral thesis of Philosophy: Role of beliefs and past experience in forming resort accommodation purchase behaviour: a study of Australian tourists

The main objective of the study "Role of beliefs and past experience informing resort accommodation purchase behaviour : a study of Australian tourists" is: To segment the tourists using resorts in Australia; to propose a conceptual model which describes the factors that affect the travellers’ choice of resort hotels based on their beliefs along with the effect of past behaviour and; to test the model across the segments using multivariate data analysis techniques.

166p runthenight04 02-02-2023 13 2 Download

Thesis for the degree of Master of Doctor of Philosophy: The role of the extended family in high-involvement family purchase decisions: an emerging market perspective

The aim of this research is to gain an in-depth understanding of the role of extended family members in family decision-making in the context of a high-involvement purchase in an emerging economy. A high-involvement purchase involves a positive and strong engagement for consumers and thus requires that the purchaser devotes more time, thought, energy, motivation and other resources to the purchase process (George & Edward, 2009; O’Cass, 2000).

277p runordie3 06-07-2022 8 2 Download

A study on preferences of female customers in the purchase decision of cars in Chennai

This study employs Conjoint Analysis to ask to know the preference of Women in Cars. Results of the study are discussed with future directions for research.

11p lucastanguyen 01-06-2020 14 3 Download
Principle component analysis: post purchase consumer behaviour among car owners in Aizawl city- a case study of Hyundai motors

This paper is an attempt to understand and study the post purchase behavior of Hyundai car owners of Aizawl, Mizoram. 170 Hyundai car owners were studied through questionnaire.

7p guineverehuynh 17-06-2020 23 3 Download
Influence of merchandising and pricing strategies on consumer buying behaviour – a cross -sectional study of hypermarkets in Bangalore city

This paper, attempts to study empirically the extent to which merchandising and pricing strategies formulated, affect the consumer purchase decisions. A Survey of 366 valid data was examined using PLS-SEM (Partial Least Squares Structural Equating Modelling).

10p guineverehuynh 21-06-2020 31 5 Download
An approach based on machine learning techniques for forecasting Vietnamese consumers’ purchase behaviour

The main goal of this study is to investigate the classification capability of several machine learning (ML) techniques, including decision tree (DT), multilayer perceptron (MLP) network, Naïve Bayes, radial basis function (RBF) network, and support vector machine (SVM) for predicting purchase decisions.

10p tohitohi 22-05-2020 46 3 Download
Lecture Basic Marketing: A global managerial approach - Chapter 6: Behavioural dimensions of the consumer market

In chapter 6 you will learn: Understand the economic-buyer model of buyer behaviour, understand how psychological variables affect an individual's buying behaviour, understand how social influences affect an individual's and a household's buying behaviour, see why the purchase situation has an effect on consumer behaviour, know how consumers use problem-solving processes, understand the important new terms (shown in the margin).

9p allbymyself_06 26-01-2016 52 2 Download
Lecture Basic Marketing: A global managerial approach - Chapter 7: The buying behaviour of business and organizational customers

When you finish chapter 7, you should: Know who the business and organizational customers are, see why multiple influence is common in business and organizational purchase decisions and understand how it affects the practice of marketing, understand the problem-solving behaviour of organizational buyers, know the basic methods used in organizational buying,...

10p allbymyself_06 26-01-2016 64 2 Download