Qualitative marketing research

In this study, the researcher focuses on exploring the impact of the European Union–Vietnam Free Trade Agreement and the European Green Deal on Vietnamese exports. This article used qualitative methods, including collecting and analyzing secondary data. The objective is to understand the requirements and standards set by the European market and the advantages that the free trade agreement impacts on the quality and competitiveness of Vietnamese export products.

16p viengfa 28-10-2024 0 0   Download

The paper investigates the factors including stakeholder pressure, awareness of senior executives, accountant qualification and business characteristics affecting the implementation of environmental accounting for listed companies on the Vietnamese stock market. Through qualitative and quantitative research, the author conduct survey with 135 interviewees of listed companies from November 2022 to January 2023. SPSS software was used to perform exploratory factor analysis (EFA) and linear regression to determine the influence of independent factors on environmental accounting implementation.

16p toduongg 24-08-2024 3 1   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 7 4   Download

The present study aims to give a short introduction into the possibilities offered by Voyant Tools to quantitatively explore qualitative data on the Sales-Marketing Interface (SMI).

12p enzoenzo 29-01-2020 13 1   Download

The researcher defines success with reference to the semi‐conductor industry as the positive progress made by a company in creating sustainable competitive advantage even if immediate profits are not realized. Critical success can then be defined as the factors of success that a company should prioritize in order to proceed in a constructive direction. With the critical success factors defined, the researcher determined that a mixed‐method survey instrument would be used encompassing both qualitative and quantitative questions.

92p nguyenyenyn117 18-06-2019 41 6   Download

From both the supermarket and consumer’s point of view, the researcher illustrates the substantial research findings in the SPSS software outputs (such as tables, graphs and pie charts) and document analysis formats. The researcher discusses the reasons and importance of using hybrid segmentation strategy, utilizing the comparisons of the quantitative and qualitative research findings in the Irish and Chinese markets to measure and analyze dynamic consumers’ profiles internationally.

180p nguyenyenyn117 18-06-2019 30 6   Download

In Malaysia, the initial public offering (IPO) market has seen some changes in 2016 due to poor economic conditions. Project risk management practices in IPO projects by investment bank are to be explored in this paper. This will be done to identify their positive impact on an IPO project in Malaysia to understand the significance of the role of project risk management in determining IPO success. The goal of the IPO is to obtain approval for it to be launched in the stock exchange market.

109p nguyenyenyn117 17-06-2019 49 10   Download

This dissertation researched the effects of imported goods on the local producers through a case study of the Libyan poultry industry. Firstly, a full description of the terms international free trade and protectionism was developed, including the trade barriers and the evolution of international free trade in terms of globalization and the free movement of goods. Also this description has discussed the recent and old literatures and scholars in this area and covers the main aspects for this argument to provide a full understanding.

129p nguyenyenyn117 14-06-2019 66 2   Download

This research will study the effective management of several attributes in value chain like resource utilization, quality of education, infrastructure, administration, marketing etc. It is a qualitative study and interviewing the management personnel’s like principals and correspondent of private and public schools in India will outline the competitive advantage of their schools through strategies in management system and also lack of management system within the organization.

69p nguyenyenyn117 14-06-2019 48 2   Download

Lecture "Marketing management - Chapter 3: Conducting marketing research" presentation of content: What is marketing research, types of marketing research firms, types of research, research approaches, qualitative techniques,... And other contents.

52p bautroibinhyen11 03-01-2017 67 5   Download

In this chapter you will learn: To define qualitative research, to explore the popularity of qualitative research, to understand why qualitative research is not held in high esteem by some practitioners and academicians, to learn about focus groups and their tremendous popularity,...

20p allbymyself_06 28-01-2016 33 4   Download

Thang đo trong nghiên cứu: Có bốn loại thang đo chính thức được sử dụng trong nghiên cứu tiếp thị: (1) Thang đo định danh (norminal scale) (2) Thang đo thứ tự (ordinal scale) (3) Thang đo quãng/khỏang cách (interval scale) (4) Thang đo tỉ lệ (ratio scale). Thang đo định danh và thang đo thứ tự được gọi là thang đo không metric hay thang đo định tính (qualitative scale); Thang đo tỉ lệ và khoảng cách được gọi là thang đo metric hay thang đo định lượng (quantitative scale). ...

21p fusi509 21-09-2010 1342 260   Download