Qualitative marketing research

Along with the social and economic challenges posed by an aging society, creating work conditions that allow persons to stay healthy and work into old age has become a major task of Western societies. Retaining employment after returning to work is particularly difficult for individuals with a disability, as evidenced by the high rate of premature labor market dropout.

14p vishanshan 27-06-2024 1 1   Download

Ebook "Craft beverages and tourism - Volume 2: Environmental, societal, and marketing implications" applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

237p giangdongdinh 30-05-2024 4 2   Download

This study employs the utilizing qualitative survey research methodology. Each tourism resources were assessed the potential by 3 assessors according to the concept of UtilizationFocused Evaluation: UFA. In-depth interviews were conducted with a purposive sample. The data was analyzed through descriptive writing methods and content analysis, and conclusions were drawn based on consistency and causality.

8p viellison 06-05-2024 6 1   Download

The article considers internal and external labor migration and supply chain effects in the process of forming the internal labor market in the Republic of Uzbekistan. The quantitative and qualitative composition of labor resources is identified in conjunction with other factors determining the pace of the country’s economic development, the level of the population welfare and the overall economic potential of the socio-economic system as a whole are determined.

12p longtimenosee10 26-04-2024 2 1   Download

This study aims to examine the topic-specific pedagogical content knowledge (TSPCK) of experienced economics teachers in teaching graphs in DM to enhance learners’ understanding of the topic. It reports using a qualitative approach underpinned by the TSPCK framework for teaching specific topics developed by Mavhunga.

16p viarnault 25-04-2024 4 2   Download

In the context of a need to expand the export potential of greenhouse vegetables of Uzbekistan, the goal of this research was to develop an approach to determining development strategies for greenhouse businesses in Uzbekistan on the international vegetable market. By means of correlation and regression analysis and a method of expert assessment, a system of indicators has been determined that quantitatively and qualitatively defines the competitiveness of Uzbek greenhouse businesses on the international vegetable market.

11p longtimenosee09 08-04-2024 7 2   Download

This research explores the effectiveness of service marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. However, with the right strategy, it is also a time full of opportunities for entrepreneurs.

9p longtimenosee07 29-03-2024 2 2   Download

This research aimed to examine the performance aspects of the Moroccan industrial food enterprises, which are characterized by its heterogeneous nature (the quality of raw materials, deadlines, volatile customer demand, processes, markets, etc.), Only a very limited number of studies have focused on the implementation of managerial practices within companies operating in the food sector. This study used the qualitative research.

11p longtimenosee07 29-03-2024 2 1   Download

This paper aimed to explore and remap the functions and roles of mediating and moderating variables from various research papers and their use in supply chain management marketing research. The interface areas investigated between marketing and logistics/supply chain management in marketing research. The literature review method used refers to using the thematic content analysis approach and qualitative analysis. The research findings were a single mediation model with full mediation classification, partial mediation, complementary mediation, and competitive mediation. B

11p longtimenosee04 06-03-2024 2 0   Download

Within the increasingly competitive markets and the rapid changes in business all over the world today, it has become imperative for organizations to reconsider supply chain management (SCM) strategies due to the fact that the same SCM strategy may not appropriate for all organizations. This research conducted on the existence of alms, infaq, and charity institutions in Serang district and poverty of the people whose existence must be considered in the aspect of life, the potential for improving education for the poor. The research method is carried out with a qualitative approach.

5p longtimenosee04 06-03-2024 4 0   Download

This research aims to describe the values of supply chain management that develop in a tourism village that is managed through the community-based tourism (CBT) model. This is qualitative research with ethnographic design. The data of the present research were collected through indepth interviews, observation, and documentation. The resource persons of the research were tourism village managers and traders in Papringan Market, Temanggung, Central Java, Indonesia.

5p longtimenosee04 06-03-2024 3 0   Download

The study focuses on analyzing the development strategies of certain Vietnamese apparel manufacturers leading to industrial upgrading in the textile value chain. To clarify the research objectives, the article uses the analytical framework of apparel value chain. On that basis, the author uses qualitative research methods to analyze and compare two Vietnamese enterprises with different development strategies to show the differences.

14p viindra 06-09-2023 8 4   Download

Ebook "Marketing research (8th edition)" continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world and their future careers.

499p tichhythan 17-08-2023 16 10   Download

Ebook Marketing research: An applied approach – Part 1 presents the following content: Chapter 1 Introduction to marketing research; Chapter 2 Defining the marketing research problem and developing a research approach; Chapter 3 Research design; Chapter 4 Secondary data collection and analysis; Chapter 5 internal secondary data and the use of databases; Chapter 6 Qualitative research: its nature and approaches; Chapter 7 Qualitative research: focus group discussions; Chapter 8 Qualitative research: depth interviewing and projective techniques; Chapter 9 Qualitative research: data analysis; ...

405p haojiubujain02 03-07-2023 12 5   Download

Ebook Market information and research: Part 2 presents the following content: Chapter 6 qualitative research, chapter 7 quantitative data, chapter 8 sampling, chapter 9 questionnaire design, chapter 10 quantitative analysis and the presentation of results.

146p haojiubujain02 03-07-2023 7 3   Download

This thesis examines the influence of market (Narver & Slater, 1990), learning (Sinkula, Baker, & Noordewier, 1997), and entrepreneurial orientation (Lumpkin & Dess, 2001) as sources of competitive advantage in rapidly growing small-to-medium enterprises (SMEs). The present thesis incorporates two studies (Study 1 and Study 2), utilizing a sequential explanatory design, which is characterized by undertaking quantitative data collection and analysis, prior conducting qualitative research (Cresswell, 2003).

391p runthenight04 02-02-2023 5 3   Download

The main goals of this chapter are to: After studying this chapter you will be able to understand: The importance of problem defi nition in international research, the problems of availability and use of secondary data, sources of secondary data, quantitative and qualitative research methods, multicultural sampling and its problems in less-developed countries, using international marketing research.

16p runordie9 27-09-2022 11 6   Download

How to get customers’ satisfaction, trust and loyalty is not an easy question for Korean style restaurant in Vietnam. Brand experience is a key factor that has influences on customers’ satisfaction, customers’ repurchase and customers’ commitments with an organization. The authors use mix method of research that combines quantitative and qualitative methods to test the case of Gogi, a Korean style restaurant.

6p visherylsandber 04-07-2022 16 4   Download

The main objective of this study is to determine the macro-factors affect Vietnam stock market from 2006 to 2017. By using qualitative research methods such as the statistics, description techniques, the study analyzes the volatility of the stock market in Vietnam during that period.

10p visherylsandberg 18-05-2022 11 1   Download

The paper has used a combination of qualitative and quantitative research methods through a survey of 113 experienced auditors and SPSS software to conduct statistical description of fraud risk indicators (red flags) and effectively audit procedures to identify frauds related to inventory items in preparing financial statements of non-financial companies listed on the Vietnam’s stock market.

8p vihassoplattner 07-01-2022 15 1   Download