Relationship marketing strategy

This research adds to the knowledge of the relationship between brand attitude and brand awareness of Vietnamese consumers in Music Video (MV) marketing. From this work, scholars and marketers can gain better insights into their marketing strategies to create a compelling music video marketing campaign in Vietnam.

17p vialicene 02-07-2024 0 0   Download

Part 2 of ebook "Strategic marketing issues in emerging markets" provides readers with contents including: digital marketing; strategic application of mobile couponing in Indian market; digital disruption in emerging markets; multinational marketing; challenges in customer relationship management with export customers; rising ethnic nationalism and protectionism; business to business marketing; business strategy;...

219p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Business relationship management and marketing: Mastering business markets" provides readers with contents including: basic principles of business relationship management; theoretical perspectives of business relationships; analysis, goals and strategies of business relationship management; strategies of business relationship management;...

199p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Entrepreneurial marketing for SMEs" provides readers with contents including: Chapter 7 - Internationalisation strategies; Chapter 8 - Value propositions, how to build SMEs’ offering; Chapter 9 - Pricing and distribution decisions in a context of low distribution capacity; Chapter 10 - Building brands in SMEs; Chapter 11 - Supply chain relationships management, SMEs’ partners;...

111p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.

517p giangdongdinh 30-05-2024 2 2   Download

Ebook "Empowering brands with customer integration: Classification, benefits and success factors" rovides insight into leading case studies from the fast food, apparel and toy industry as well as practical implementation checklists and guidelines. The book provides thought-provoking impulse for marketing, brand management and strategy professionals as well as for researchers, lecturers and students.

108p giangdongdinh 30-05-2024 4 2   Download

According to the research findings, it is highly suggested to use an effective pricing strategy in order to retain customers in Businesses in Kurdistan. The limitation of this research is lack of time that the researcher was not able to gather more information and data regarding pricing strategy and customer retention. The novelty of this research as specifically to the Erbil market penetration pricing is the best to keep the customer for the long run of business.

15p longtimenosee10 26-04-2024 2 1   Download

The study is carried out with an objective to explore the impact of green supply chain management on different performance measures such as environmental performance, operational performance and financial performance. In addition to that, the mediating role of operational performance and the environmental performance in the relationship between green supply chain management and the financial performance is also examined.

11p longtimenosee10 26-04-2024 2 1   Download

This article is a continuation of a previously published study devoted to the interaction analysis of the national and regional economies through a twosector model. The concept is based on the proportion between the resource-rich and resourcepoor sectors. In the previous article, we showed the fundamental possibility of using this two-sector model for the study of regional economy.

10p longtimenosee10 26-04-2024 2 1   Download

This paper describes the US activity on greater access of American corporations on the European market and differences in approaches of the US and the EU to the quality and security food standards and to the use of genetically modified foods. Strained relationships between the US and the EU in 2016 is a result of the publication of the US intentions to secretly push American standards and rules into the draft agreement.

6p longtimenosee10 26-04-2024 2 1   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 5 0   Download

The practice of managing customer loyalty to the organization’s services based on the concept of Customer Relationship Management (CRM) is becoming increasingly relevant in the supply chain strategies. It is necessary to study potential consumers, identify their requirements and develop a competent marketing strategy for building mutually beneficial relations of the organization with customers.

8p longtimenosee07 29-03-2024 7 2   Download

The study "Role of product innovation and market orientation on business performance" aims to analysis the relationship between product innovation on business performance and market orientation on business performance of micro small enterprises in food and beverage sector in Jakarta.

6p longtimenosee07 29-03-2024 4 2   Download

The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.

11p longtimenosee06 27-03-2024 4 2   Download

The paper aims to investigate the possible relationship between tourism supply chain and strategic partnership, read as a way to reduce and better manage the complexity in tourism industry. The previous studies on satisfaction in tourism have attracted the attention of practitioners and academicians, but its consequences on tourists revisit intention at traditional retail has not been widely carried out.

12p longtimenosee06 27-03-2024 7 1   Download

In the conditions of increasing competition in the national markets of goods, labor and capital, the economic priority for the subjects of the Russian Federation is to increase the competitiveness of regional farms. The relevance of the development of theoretical concepts that allow to justify and implement effective forms of territorial organization of the economy and competitive strategies of socio-economic development of regions is growing.

6p longtimenosee04 06-03-2024 6 1   Download

The current study "The role of big data analytics in the relationship among the collaboration types, supply chain management and market performance of Thai manufacturing firms" is carried out to explore role of big data analytics in the relationship among the collaboration types, supply chain management and market performance of Thai manufacturing firms. It has been revealed through literature review that collaboration among the firms is more than just coordination. It is referred as inter-firm interaction with key focus on strategies.

9p longtimenosee04 06-03-2024 4 1   Download

This study aims to examine the supply chain strategy in causal relationship between world CPO price causality, production and marketing margin price using the Granger causality approach in the period January 2006-December 2017. This research proves that: (i) The results of the bivariate causality test explain that Indonesian CPO production has a single causality direction with world CPO prices.

4p longtimenosee04 06-03-2024 2 0   Download

Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...

113p tuongnhuoclan 27-11-2023 6 2   Download