Retail market strategy

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Market entry in China: Case studies on strategy, marketing, and branding" provides readers with contents including: introduction; marketing decisions in China; automotive industry; audi and the Chinese market; retail industry; China’s retailing graveyard;...

103p giangmacvien 22-06-2024 2 1   Download

Ebook "Advances in national brand and private label marketing: Third international conference, 2016" presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

159p giangdongdinh 30-05-2024 2 2   Download

Ebook "Fair trade in CSR strategy of global retailers" shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

217p giangdongdinh 30-05-2024 6 2   Download

Lecture "Principles of marketing: Chapter 7 - Distribution strategies" provides students with content about: Definition and roles; Distribution channel levels; Channel behavior and organization; Channel design decisions; Retailing Wholesaling. Please refer to the detailed content of the lecture!

9p gaupanda031 20-05-2024 3 3   Download

The purpose of this article is to analyze the process of value creation in Fast Fashion Supply Chains. The research method is the multiple case study. The research object is a sample of Brazilian companies formed by three anchor tenants and one consultancy with wide actuation in the local market. The analysis model includes competitive elements such as strategy, product development, logistics, and technology.

11p longtimenosee10 26-04-2024 1 1   Download

The aim of study is measuring the highly skilled workers losses and evaluation of its consequences for the region’s economy and labor market until 2021. Used a forecast-analytical method for evaluation of changes in structure of population engaged in economy, evaluation of the gross regional product losses, withdrawals of income tax revenues to the budget of region and slowing of retail sales and consuming turnover.

8p longtimenosee09 08-04-2024 2 0   Download

The paper aims to investigate the possible relationship between tourism supply chain and strategic partnership, read as a way to reduce and better manage the complexity in tourism industry. The previous studies on satisfaction in tourism have attracted the attention of practitioners and academicians, but its consequences on tourists revisit intention at traditional retail has not been widely carried out.

12p longtimenosee06 27-03-2024 7 1   Download

This research explores how the breeders, brokers, wholesalers, and retailers, along the supply chain of beef market; contribute to the beef price volatility. This study conceptualizes the policy of beef price stabilization that affected by beef production level, market structure, and government intervention. Using phenomenological approach, the findings highlight that price volatility commences from the beef supply response and market structure.

8p longtimenosee06 27-03-2024 5 2   Download

Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.

374p longtimenosee03 30-01-2024 13 3   Download

In ebook "Retailing in the 21st century: Current and future trends (Second edition)" these experts share their knowledge and insights about diverse topics ranging from retailing trends around the world to retailing strategies, marketing, operations, and human resource management. In particular, the book provides valuable information on recent developments in marketing and technology in retailing, including RFID, electronic price tags, digital advertising displays, self check-out systems, personal selling assistants, and smart kiosks.

515p loivantrinh 29-10-2023 6 3   Download

Ebook "Retail internationalization: Analysis of market entry modes, of transfer and coordination of retail activities" investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities.

216p thamnhuocgiai 24-09-2023 6 4   Download

Part 1 of ebook "Modern day retail marketing management" provides readers with contents including: playing the retail game; retailing in India; retail marketing mix; changes in the landscape of retail marketing; retail marketing strategies – basis for sustainable competitive advantage; catman strategies; retail strategy for Gen X and Gen Y; retail store formats;...

131p hanlinhchi 29-08-2023 13 6   Download

Ebook Marketing management (13th ed): Part 2 includes contents: Chapter 12 - Setting product strategy; Chapter 13 - Designing and managing services; Chapter 14 - Developing pricing strategies and programs; Chapter 15 - Designing and managing integrated marketing channels; Chapter 16 - Managing retailing, wholesaling, and logistics; Chapter 17 - Designing and managing integrated marketing communications; Chapter 18 - Managing mass communications; advertising, sales promotions, events, and public relations; Chapter 19 - Managing personal communications - direct and interactive marketing and p...

370p haojiubujain01 03-07-2023 4 2   Download

The retail industry in Vietnam has received a great contribution from supermarket chains. With the explosion of urban areas, the supermarket chains have gradually replaced the role of markets. However, the retail industry is highly competitive, requiring businesses in this industry to have appropriate strategies to survive and develop sustainably.

5p viericschmid 12-01-2022 20 1   Download

The paper adopts traits of Vietnam retail markets to adjust the model formed by Hue to explain components of omnichannel shopping experience apporiate to retailers in Vietnam. The model is built on the nature of omnichannel retailing strategy, the nature of omnichannel shopping experience, and adds dominantly emerging forms of each channel.

11p viwendy2711 05-10-2021 13 4   Download

The growing of large retailers has altered the traditional structure of the supply chain. In this paper, we consider four kinds of strategies for a two-echelon supply chain where a capital-constrained retailer has the power to dictate the wholesale price and the supplier invests in corporate social responsibility (CSR) activities to increase the market demand.

14p vijoy2711 17-09-2021 17 1   Download

The following will be discussed in this chapter: Channel-of-distribution structures, import-oriented distribution structure, Japanese distribution structure, high density of middlemen, channel control, business philosophy, large-scale retail store law and its successor,...

15p lovebychance05 01-06-2021 10 3   Download

In the Vietnamese market, Tran and Luc (2018) stated that although reverse logistics is considered a fairly new concept, plays a very important role in a sustainable business strategy.

30p kethamoi12 15-05-2021 15 4   Download

Chapter 16 - Managing retailing, wholesaling, and logistics. In this chapter, we will address the following questions: What major types of marketing intermediaries occupy this sector? What marketing decisions do these marketing intermediaries make? What are the major trends with marketing intermediaries? What does the future hold for private label brands?

23p lovebychance01 25-04-2021 20 2   Download