Retail positioning strategy

This study addresses the question: “How do small and medium Asian grocery retailers (SMAGRs) manage their relationships with suppliers in relation to their power positions under different circumstances?” Using the Kraljic matrix as its analytical base, this study incorporates power relations, in addition to the strategic importance and supply risks of the items purchased, as a third dimension to examine the relationship management strategies SMAGRs used to deal with different suppliers.

299p runthenight04 02-02-2023 10 3   Download

Learning objectives: Describe the types of retail structures that exist worldwide, explain how a retail positioning strategy flows from both cost-side and demand-side factors, define the retailers positioning strategy as a set of service outputs delivered to the market, recognize important trends and developments on the consumer and channel sides that affect retail management.... and other contents.

4p tieu_vu08 05-05-2018 39 2   Download