Setting of marketing

In this study, the researcher focuses on exploring the impact of the European Union–Vietnam Free Trade Agreement and the European Green Deal on Vietnamese exports. This article used qualitative methods, including collecting and analyzing secondary data. The objective is to understand the requirements and standards set by the European market and the advantages that the free trade agreement impacts on the quality and competitiveness of Vietnamese export products.

16p viengfa 28-10-2024 0 0   Download

The research aims to provide market development solutions for safe vegetable online businesses by approaching customer behaviour. By quantitative studies with primary data sets collected from 363 customers, the results of SEM model analysis have shown the impact of perceived ease of use, subjective norm, perceived usefulness on attitude towards use.

14p toduongg 24-08-2024 3 0   Download

This paper is set out to explore the performance of the APT in the Vietnamese market in the context of the U.S - China trade war 2018. Testing on the listed stocks in Vietnamese stock exchanges provides a certain impact of the trade war on the asset pricing models’ effectiveness. Specifically, the trade war casts the effects on the prediction power of economic forces on the expected returns of the Vietnamese stocks. This is the first study to bring light into the investigation of the validity of the APT in the Vietnamese economy in the wake of the trade war.

16p toduongg 24-08-2024 1 0   Download

This thesis is divided into six chapters. The current chapter has introduced the thesis. Chapter 2 discusses the background of the institutional features of the Indian IPO market, including the grey market. Chapter 3 (Study 1) introduces an integrated conceptual framework of information sharing, with and without allocation discretion to underwriters. Chapter 4 (Study 2) applies signaling theory in the Indian IPO market setting to understand the effect of the information asymmetry between IPO investors.

234p runthenight04 02-02-2023 7 3   Download

This dissertation is composed of two parts, an integrative essay and a set of published papers. The essay and the collection of papers are placed in the context of development and application of time series econometric models in a temporal-axis from 1970s through 2005, with particular focus in the Marketing discipline. The main aim of the integrative essay is on modelling the effects of marketing actions on performance variables, such as sales and market share in competitive markets.

7p runthenight04 02-02-2023 5 1   Download

This research demonstrates how housing demand can be modelled by using a System Dynamics approach. This modelling concept has been set up, using the root causes which generate housing demand. Causal factors which influence housing demand are collated, and mapped. A model simulating housing demand was developed. Keys to this are demographic, social and economic factors. This model is presented with a view to pursuing new approaches for housing demand modelling.

344p runthenight04 02-02-2023 7 4   Download

The increasingly important role played by family firms in China’s fledging capital market calls for a better understanding of how it works and is governed. This study aims to explore how corporate governance issues in family firms are tackled from the perspective of investor protection. The thesis addresses the question by first presenting theoretical models showing the relations among investor protection, family governance, and agency costs in family firms.

229p runthenight04 02-02-2023 10 4   Download

The present environmental awful conditions are ever more threatening consumer health and wellbeing at both globally and nationally. Therefore, consumers are becoming more sensitive in their environmental attitudes, perceptions, preferences and purchases.

11p guineverehuynh 21-06-2020 31 1   Download

Direct and oversee an organization's sales policies, objectives and initiatives. Set short- and long-term sales strategies and evaluate effectiveness of current sales programs. Recommend product or service enhancements to improve customer satisfaction and sales potential. Familiar with a variety of the field's concepts, practices and procedures. Rely on extensive experience and judgment to plan and accomplish goals. Lead and direct the work of others. A wide degree of creativity and latitude is expected. Typically reports to top management.

3p lanjingyi 18-03-2020 58 3   Download

Learning objectives: Describe the types of retail structures that exist worldwide, explain how a retail positioning strategy flows from both cost-side and demand-side factors, define the retailers positioning strategy as a set of service outputs delivered to the market, recognize important trends and developments on the consumer and channel sides that affect retail management.... and other contents.

4p tieu_vu08 05-05-2018 37 2   Download

Chapter 9 discuss the importance of understanding customer value perceptions and company costs when setting prices, identify and define the other important internal and external factors affecting a firm’s pricing decisions, describe the major strategies for pricing imitative and new products, explain how companies find a set of prices that maximizes the profits from the total product mix, discuss how companies adjust their prices to take into account different types of customers and situations.

31p allbymyself_06 28-01-2016 99 6   Download

In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

38p allbymyself_06 28-01-2016 69 7   Download

In this chapter, you will learn: The new direct-marketing model, growth and benefits of direct marketing, customer databases and direct marketing, forms of direct marketing, online marketing, setting up an online marketing presence, public policy issues in direct marketing.

35p allbymyself_06 28-01-2016 77 10   Download

In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

38p allbymyself_06 28-01-2016 74 7   Download

After studying this chapter you will be able to understand the advertising and public relations. The main contents of this chapter include all of the following: Setting advertising objectives, setting the advertising budget, developing advertising strategy, evaluating advertising effectiveness and return on advertising investment, the role and impact of public relations, major public relations tools.

31p allbymyself_06 28-01-2016 84 7   Download

In this chapter, students will be able to: Understand the nature of experiments, gain insight into requirements for proving causation, learn about the experimental setting, examine experimental validity, learn the limitations of experimentation in marketing research, compare types of experimental designs, gain insight into test marketing.

26p allbymyself_06 28-01-2016 78 4   Download

After completing this chapter, students will: Understand why a marketing manager sets specific objectives to guide the advertising effort, understand when the various kinds of advertising are needed, understand how to choose the "best" medium, understand how to plan the "best" message - that is, the copy thrust, understand what advertising agencies do and how they are paid,...

12p allbymyself_06 26-01-2016 67 3   Download

When you finish this chapter, you will: Understand how most wholesalers and retailers set their prices using markups, understand why turnover is so important in pricing, understand the advantages and disadvantages of average-cost pricing, know how to use break-even analysis to evaluate possible prices, know the many ways that price setters use demand estimates in their pricing.

10p allbymyself_06 26-01-2016 43 4   Download

Database Management  Verifiable Data – confirming the accuracy of the stored data by randomly calling a customer and verifying name, address, phone, email, and other attributes in the record.  Data Cleansing – the act of detecting and correcting (or removing) corrupt or inaccurate records from a record set, table, or database. Used mainly in databases, the term refers to identifying incomplete, incorrect, inaccurate, irrelevant etc. parts of the data and then replacing, modifying or deleting this dirty data.

38p truevisions 09-05-2013 53 7   Download

SERVICE PARTS LOGISTICS: MODELING, ANALYSIS AND APPLICATION Chapter One develops this idea and implements tests of the hypothesis that school effectiveness is an important determinant of residential choices among local-monopoly school districts. I model a “Tiebout”-style housing market in which house prices ration access to desirable schools, which may be desirable either because they are particularly effective or because they enroll a desirable set of students.

210p mualan_mualan 25-02-2013 66 14   Download