Strategic management activity

Lecture "Marketing management - Chapter 8: Creating brand equity" presentation of content: Steps in strategic brand management, the role of brands, brand knowledge, drivers of brand equity, brand element choice criteria, designing holistic marketing activities,... And other contents.

37p bautroibinhyen11 03-01-2017 65 5   Download

Supply chain management can enable economies and companies to overcome disruptions and continually transform them to meet the changing needs and expectations of its customers, shareholders and other stakeholders. Therefore, the objective of this study was to investigate the influence of strategic human resource managing on supply chain resilience in manufacturing firms in Russia. The employed population is more considered to be economically active.

7p longtimenosee09 08-04-2024 15 0   Download

The article brings out a proposed strategy map and respective key performance indicators (KPIs) in human resources (HR). The article provides an overview of how HR activities are supported in order to reach the partial goals of HR as defined in the strategic map.

5p guineverehuynh 21-06-2020 23 4   Download

In this study, service quality and drinking water quality were taken as the strategic management activities. Employees of water supply companies were selected to collect the necessary data.

12p tohitohi 22-05-2020 43 1   Download

Explain the internal context of strategy. Identify a firm’s resources and capabilities and explain their role in its performance. Define dynamic capabilities and explain their role in both strategic change and a firm’s performance. Explain how value‑chain activities are related to firm performance and competitive advantage. Explain the role of managers with respect to resources, capabilities, and value‑chain activities.

19p mikannatsume 27-03-2011 203 14   Download

Establishing Project Management Fundamentals Project management has matured from the tactical to the strategic. It still requires tactical skills to manage the day-to-day activities of project work, but increasingly, projects are viewed from the perspective of the organization as a whole and the value they add to the organization or its customers.

20p vongsuiphat 04-01-2010 120 23   Download